Customer Experience Matrix

OCTOBER 17, 2012

It only recently added standard B2B marketing automation features including a customer-level marketing database, outbound email, landing pages, lead scoring, Web behavior tracking, reporting, and Salesforce.com integration. I profiled them in a February 2011 post.) The acquisition is significant on several levels.

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markempa

DECEMBER 19, 2016

“With the rise of content marketing, a lot of businesses get stuck in the eBook rut,” saysLinda West ( @ misslindawest ), Director of Digital Marketing at Act-On Software , a rapidly growing company that makes a marketing automation Software as a Service (SaaS). Linda and her team are taking a different path. And no wonder. “We

Top of Funnel 120

Top of Funnel Marketing Automation Services Video Marketing B2B Marketing 120

Customer Experience Matrix

MARCH 13, 2014

Last year’s biggest marketing automation acquisitions were products for consumer marketing: ExactTarget by Salesforce.com , Neolane by Adobe , and Responsys by Oracle. Messaging and real-time interaction are software-as-a-service only, while other components can run on-premise or be hosted by the vendor. responsive design").

Enterprise Management 120

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Adobe Experience Cloud Blog

SEPTEMBER 2, 2011

Having attended the largest conference in the enterprise software industry, I feel that I entered a boy and emerged a man of a marketer. The Sights of Dreamforce 2011. The Sights of Dreamforce 2011 was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Rick Siegfried I finally did it.

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The ROI Guy

NOVEMBER 17, 2011

For 2011 Q3, we are delighted to announce the addition of six important new customers , two major partnership s, and several significant awards during the third quarter of 2011. Demand for Interactive White Papers, Diagnostic Assessments, ROI Calculators and TCO Comparison Tools Drives Growth.

Marketing Automation Services 40

Marketing Automation Services Eloqua Budget Programs Lead Scoring 40

Customer Experience Matrix

JULY 15, 2013

But since late 2011 the company has also offered a suite aimed at marketers, which now has more than 4,000 paid clients. It lacks the Salesforce.com integration of B2B systems (due early next year), the lightweight CRM of micro-business systems, and the lead scoring and distribution of both.

Marketing Automation Services 120

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Hubspot

MARCH 20, 2012

We recently released HubSpot's 2011 Year in Review slide deck , filled with interesting insights into HubSpot's growth and milestones as a business over the past year. We wanted to share some of the milestones we and our customers have achieved in 2011 and give you a peek at the slide presentation, too. million leads in 2011.

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Customer Experience Matrix

AUGUST 23, 2012

See my 2011 MarketingPilot review for more details, bearing in mind that they’ve added capabilities since then. This doesn’t mean that every client actually connects them to CRM system. SalesFusion (which also ranked highly in the micro business segment; a good trick) and TreeHouse Interactive stand out in that region.

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Eloqua Marketing Automation Services Lead Ranking Enterprise Management 120

Customer Experience Matrix

SEPTEMBER 13, 2012

When I first wrote about ClickDimensions in a February, 2011 post , the concept was intriguing – a marketing automation add-on to Microsoft Dynamics CRM – but the product itself had been available for less than six months and claimed barely 50 clients.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Automation Marketing Management 120

Webbiquity

FEBRUARY 28, 2011

List of Corporate Social Strategists for 2011. Technology: Software, Internet. • Diane Davidson – Sr. It’s also possible there may be errors in my list; please let me know in the comments or through my Twitter if you find any, and I will correct them. Anyway, on to the list!

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Enterprise Management Twitter Marketing Management Salesforce.com 100

Adobe Experience Cloud Blog

DECEMBER 7, 2010

Salesforce.com consumes 90% less energy than traditional software. Marc reminded us of the great work Salesforce foundation has done with $20 million in grants, 9,500 non-profit organizations using Salesforce.com, and 225,000 hours of community service from their empoyees. Philanthropy was also a big topic. Service Cloud.

Enterprise Management 48

Enterprise Management Jigsaw Work Management Salesforce.com 48

Online Marketing Institute

MARCH 13, 2011

Applications such as Salesforce.com already let sales staff keep track of existing customers or potential customers, but Demandbase Stream falls into a newer category of tools designed to help them find new customers in the first place. Last week, his company released a tool, called Demandbase Stream, that aims to answer this question.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Adobe Experience Cloud Blog

FEBRUARY 6, 2012

With over 1,500 worldwide customers, Marketo is a leader in cloud software and one of Silicon Valley’s fastest-growing companies. In fact, we were recently rated as #1 on the Silicon Valley Business Journal’s Fastest Growing Private Companies list for 2011! familiarity with salesforce.com is a plus.

Inbound Marketing 48

Inbound Marketing Work Management Marketing Management Planning 48

The ROI Guy

OCTOBER 7, 2010

With revenue growth demands returning but budgets still being managed at tightly as ever, even more pressure will be applied in 2011 to do-more-with-less. The good news is that most analysts are predicting 4-5% growth for 2011. Costs are being cut with as-a-service applications such as Salesforce.com.

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Budget Programs Enterprise Management Marketing Management Marketing Automation Services 40

Customer Experience Matrix

JANUARY 24, 2015

GreenRope workflow GreenRope is all-in-one software sold primarily to very small businesses such as lawyers, real estate agents, consultant, coaches and membership organizations. Hatchbuck was founded in 2011 and launched its product in 2013. I’ve already written about two of those, Inbox25 and AutopilotHQ (formerly Bislr).

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Paid Search Agency Marketing Report 120

Hubspot

APRIL 2, 2013

And using closed-loop marketing software , you can easily identify which sources specific leads come from. Looking at a real world example, in Q1 2011 Google's Marketing and Sales expense was $1.01 Most public companies like Salesforce.com, NetSuite, etc. Marketing Expense to Revenue. billion, and their revenues were $8.58

Work Management 28

Work Management Lead Scoring Lead Ranking Marketing Management 28

Customer Experience Matrix

FEBRUARY 17, 2011

Other entry points: accounting software like Intuit Quickbooks, email clients like Microsoft Outlook, personal productivity suites like Microsoft Office, Web hosting companies like GoDaddy , and of course CRM like Salesforce.com.) And Constant Contact is just one of many small business email providers.

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Marketing Automation Services Marketing Management Vendors Contact Marketing 120

Adobe Experience Cloud Blog

DECEMBER 9, 2013

Author: Rajiv Kapoor The world of enterprise software is moving to the cloud. In fact, you can now take advantage of any vendor that has a functionality you like, and it will blend with your software portfolio. You can pick your favorite mix of vendors and create your own enterprise software mosaic. Splunk – for analytics.

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Enterprise Management Work Management Marketing Management Marketing Automation Services 48

The Effective Marketer

FEBRUARY 16, 2011

This entry was posted on Wednesday, February 16th, 2011 at 9:00 am and is filed under Email Marketing , Marketing Automation , Marketing Management , Marketing Planning , Marketing Strategy , Online Marketing , Uncategorized. Reply Jacques Spilka says: February 18, 2011 at 1:03 pm Excellent post. Like Be the first to like this post.

Marketing Automation Services 100

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Webbiquity

SEPTEMBER 10, 2012

Lisa Cramer is President & Co-Founder of LeadLife Solutions in Atlanta, a provider of on-demand lead management software that generates, scores and nurtures leads for B2B marketers. San Francisco-based Alex Hisaka is Growth Builder at Desk.com, part of the Salesforce.com family. Lisa Cramer. LisaJCramer. Alex Hisaka. alexhisaka.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

Lisa Cramer is President & Co-Founder of LeadLife Solutions in Atlanta, a provider of on-demand lead management software that generates, scores and nurtures leads for B2B marketers. San Francisco-based Alex Hisaka is Growth Builder at Desk.com, part of the Salesforce.com family. Lisa Cramer. LisaJCramer. Alex Hisaka. alexhisaka.

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Enterprise Management Work Management Twitter Marketing Management 100

B2B Marketing Zone Posts

DECEMBER 1, 2010

Why Companies Need to F-R-E-E Their Case Studies - Stories that Sell , November 11, 2010 A small software company recently ran an experiment… The company, which had been requiring registration to download its customer case studies, decided to unlock those stories on their website. Salesforce.com (26). Want a Bigger Marketing Budget?

Enterprise Management 40

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Online Marketing Institute

MARCH 13, 2011

Carroll Boulet Says: January 17th, 2011 at 12:51 pm The publish is in actuality the great on this worthy subject. I ll buy again:) mikel Says: January 2nd, 2009 at 4:39 pm i think you discuss some important subject. Numerous for everything. I match in together with your conclusions and searching forward to your coming updates. b2bmarketing

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B2B Marketing Zone Posts

SEPTEMBER 8, 2010

Wikipedia and a handful of open-source software developers were the pioneers. 7 Reasons Print Will Make a Comeback in 2011 - Junta 42 , August 11, 2010 Okay.there, I said it. You’ll find no greater supporter of online content marketing than me, but marketers and agencies are talking up print for 2011. August 3, 2010.

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40

Hubspot

OCTOBER 18, 2011

Way back in September (seems so long ago), I had the opportunity to speak at Salesforce.com's Dreamforce conference (which is now the largest software conference in the world, with over 45,000 registrants). Transcript of “Science of Inbound Marketing” Session at Dreamforce 2011. There are three parts to this article.

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Inbound Marketing Paid Content B to B Lead Scoring 28