Customer Experience Matrix

AUGUST 23, 2012

Both are general purpose marketing automation systems that serve large numbers of B2C as well as B2B clients. See my 2011 MarketingPilot review for more details, bearing in mind that they’ve added capabilities since then. It’s important to recognize that Neolane and Aprimo are fundamentally different from the others.

Eloqua 120

Eloqua Marketing Automation Services Lead Ranking Enterprise Management 120

Customer Experience Matrix

MARCH 2, 2015

The latest incarnation describes itself as “software for multi-channel marketing” but still provides core functions and connects with third party apps. The current approach makes Autopilot easier to adopt although it also reduces the difference between Autopilot and other “marketing platforms” that have their own app stores.

Multi-Channel 120

Multi-Channel Marketing Automation Services Enterprise Management Marketing Management 120

Customer Experience Matrix

APRIL 2, 2013

million, an impressive 80% growth rate vs. 2011 although not quite the doubling that the company had forecast earlier. By comparison, Eloqua lost just 7% of revenue in the year before its IPO, and even Salesforce.com, the benchmark for all Software as a Service (Saas) start-ups, lost just 20% of revenue in its final year as a private company.

Marketo 120

Marketo Salesforce.com Eloqua Marketing Automation Services 120

The Point

FEBRUARY 11, 2013

Bonnie Crater is a five-time Vice President of Marketing, a former colleague of this blogger from our days at Oracle in the late 80s, and in 2000 was named one of the “Top 20 Female Executives in Silicon Valley” by San Jose Magazine. HS: How are you different from marketing automation vendors like Eloqua or Marketo at addressing this issue?

Marketing Automation Services 100

Marketing Automation Services Salesforce.com Campaigns Budget Programs 100

markempa

DECEMBER 19, 2016

“With the rise of content marketing, a lot of businesses get stuck in the eBook rut,” saysLinda West ( @ misslindawest ), Director of Digital Marketing at Act-On Software , a rapidly growing company that makes a marketing automation Software as a Service (SaaS). We’re ending our dependency on eBooks.”

Top of Funnel 120

Top of Funnel Marketing Automation Services Video Marketing B2B Marketing 120

Customer Experience Matrix

OCTOBER 10, 2012

I originally saw SetLogik as a tool to associate marketing leads with sales opportunities, even when they are not connected directly within Salesforce.com. That’s important in itself, since those missing links are the greatest obstacle to showing the value of B2B marketing efforts through revenue attribution.

Enterprise Management 120

Enterprise Management Work Management Lead Ranking Marketing Management 120

The ROI Guy

NOVEMBER 17, 2011

For 2011 Q3, we are delighted to announce the addition of six important new customers , two major partnership s, and several significant awards during the third quarter of 2011. During the quarter, Alinean also expanded its partner community to include leading IT publisher IDG, and leading marketing automation firm Marketo. "As

Marketing Automation Services 40

Marketing Automation Services Eloqua Budget Programs Lead Scoring 40

Online Marketing Institute

MARCH 13, 2011

Applications such as Salesforce.com already let sales staff keep track of existing customers or potential customers, but Demandbase Stream falls into a newer category of tools designed to help them find new customers in the first place. Last week, his company released a tool, called Demandbase Stream, that aims to answer this question.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Customer Experience Matrix

JANUARY 24, 2015

I’m revving up for the next edition of our B2B Marketing Automation Vendor Selection Tool (VEST) report, which will include six first-time entries. GreenRope workflow GreenRope is all-in-one software sold primarily to very small businesses such as lawyers, real estate agents, consultant, coaches and membership organizations.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Paid Search Agency Marketing Report 120

Customer Experience Matrix

FEBRUARY 17, 2011

This is a major expansion for Constant Contact, placing it more squarely into competition with CRM and marketing automation vendors. As a point of reference, Constant Contact says it is used by more than 400,000 organizations, compared with maybe 10,000 for all marketing automation systems combined.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vendors Contact Marketing 120

The ROI Guy

OCTOBER 7, 2010

With revenue growth demands returning but budgets still being managed at tightly as ever, even more pressure will be applied in 2011 to do-more-with-less. The good news is that most analysts are predicting 4-5% growth for 2011. So will this budget season prove to be scarier than most? Service Oriented Architecture (SOA) is included.

Budget Programs 40

Budget Programs Enterprise Management Marketing Management Marketing Automation Services 40

The Effective Marketer

FEBRUARY 16, 2011

Some have even suggested that marketing automation market is floundering , but it is such a new market and offering that is innevitable to have doubts, especially with these many vendors in the space. You may spot some companies that were not considered to be “marketing automation&# players just a year or so ago.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100

Adobe Experience Cloud Blog

DECEMBER 9, 2013

Author: Rajiv Kapoor The world of enterprise software is moving to the cloud. In fact, you can now take advantage of any vendor that has a functionality you like, and it will blend with your software portfolio. You can pick your favorite mix of vendors and create your own enterprise software mosaic. Splunk – for analytics.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Marketing Automation Services 48

Webbiquity

SEPTEMBER 10, 2012

Lisa Cramer is President & Co-Founder of LeadLife Solutions in Atlanta, a provider of on-demand lead management software that generates, scores and nurtures leads for B2B marketers. San Francisco-based Alex Hisaka is Growth Builder at Desk.com, part of the Salesforce.com family. Lisa Cramer. LisaJCramer. Alex Hisaka.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

Lisa Cramer is President & Co-Founder of LeadLife Solutions in Atlanta, a provider of on-demand lead management software that generates, scores and nurtures leads for B2B marketers. San Francisco-based Alex Hisaka is Growth Builder at Desk.com, part of the Salesforce.com family. Lisa Cramer. LisaJCramer. Alex Hisaka.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

B2B Marketing Zone Posts

DECEMBER 1, 2010

Segmenting IT buyers in Your Marketing Automation Campaigns - Lead Views , November 22, 2010 Today’s post is by Ben Bradley, Managing Director at Macon Raine, Inc. For many new users of marketing automation tools, one of the biggest challenges is segmenting the CRM database in a way that drives results. Strategy (212).

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Online Marketing Institute

MARCH 13, 2011

This is certainly a step in the right direction for marketing automation and online lead generation in making the process more intelligent. Carroll Boulet Says: January 17th, 2011 at 12:51 pm The publish is in actuality the great on this worthy subject. Numerous for everything. All rights reserved. b2bmarketing

Sales Qualified Leads 40

Sales Qualified Leads ReadyContacts High Quality Lead netFactor 40

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

Wikipedia and a handful of open-source software developers were the pioneers. 35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far) - Webbiquity , August 26, 2010 Facebook is an extraordinary phenomenon. What Goal is Your Marketing Content Achieving? 8217; On Linkedin. Conditions Apply.

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40

Hubspot

OCTOBER 18, 2011

Way back in September (seems so long ago), I had the opportunity to speak at Salesforce.com's Dreamforce conference (which is now the largest software conference in the world, with over 45,000 registrants). If your marketing is broken, marketing automation just gets you to the wrong place more reliably.

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Scoring 28