ViewPoint

JANUARY 11, 2011

Comment on The Bridge Group's ten predictions for inside sales in 2011. ISRs will begin to understand the value of personal branding and how it can impact their sales efforts. Trish Bertuzzi and Laurie Page start the new year off with some surprising predictions. Roles will continue to segment.

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Top of Funnel Ideal Customer Profiles Lead Scoring Lead Ranking 120

ViewPoint

DECEMBER 10, 2013

Chad was voted Top 25 Most Influential Inside Sales Professionals by the American Association of Inside Sales Professionals 4 years in a row—2010, 2011, 2012, and 2013. Click to start video at this point — Personality used to be the primary attribute of a successful salesperson. Sales is Getting Scientific.

Buzz 120

Buzz Lead Ranking Linkedin Video Marketing 120

ViewPoint

FEBRUARY 26, 2013

Negotiating the differences requires an investment of time and a genuine interest in the other person. At the same time, remember that there’s a person beneath the stereotype. But unless they can see the face of the other person, it’s hard to make a human connection. Err on the side of flexibility. There’s no way around it.

Enterprise Management 120

Enterprise Management Thought Leadership Cross-Selling Work Management 120

ViewPoint

SEPTEMBER 26, 2011

Facebook is also about connections between people, and personal relationships lubricate the wheels of business. FedEx shows its employees volunteering around the world for FedEx Cares Week 2011. Southwest Airlines encourages customers to post problems on its wall and follows up with a personal outreach. Speak the language.

Facebook 120

Facebook B2B Marketing Planning B2B 120

ViewPoint

OCTOBER 23, 2012

As 2011 meandered to an uneventful close, with no sign of a significant upturn in global economic conditions, we reflected on a year of flat-line results, during which 54% of frontline sales professionals missed quota. I am personally witnessing so many people who are in complete denial.

Bandwidth 120

Bandwidth Consulting B2B Sales Opinions 120

ViewPoint

JANUARY 26, 2012

Outbound telemarketing The telephone is the Swiss Army knife in the B-to-B marketer’s backpack: a flexible, personal, dependable resource with infinite applications. That compares to $7 billion spent on direct mail and $4.5 billion on search marketing for the same purpose. That compares to $7 billion spent on direct mail and $4.5

B to B 120

B to B netFactor Media SEM 120

ViewPoint

SEPTEMBER 12, 2011

He is an experienced online marketing professional with a history of developing personalized, relevant, and timely communications to help businesses close more sales. Jason shared with us his key takeaways from Dreamforce 2011. completed the performance.

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Jigsaw Marketing Automation Services Salesforce.com Bandwidth 120