The Effective Marketer

SEPTEMBER 23, 2009

That’s why I’m eager to check out two resources: MarketingProfs Digital Marketing World The folks at MarketingProfs held an online trade show that had a great speaker lineup and relevant topics for those in the online world, being very focused on tactics for lead generation, social media, and email marketing among other topics.

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SEPTEMBER 17, 2013

We are no longer the folks who blow up balloons at trade shows. And while advertising campaigns and trade shows will continue to be a big part of what we do. Google’s “Zero Moment Of Truth research showed that the number of sources we look for in making a purchase has doubled (2011 vs. 2010).

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The Effective Marketer

MAY 9, 2011

Interns are ‘liking’ pages on facebook while the events coordinator is Tweeting about the trade show giveaway at their booth. Sales reps are sharing webinar recordings with prospects, the CEO is blogging his latest thoughts on the industry, the human resources manager is updating the company’s LinkedIn page.

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The Effective Marketer

JANUARY 7, 2011

This entry was posted on Friday, January 7th, 2011 at 9:05 am and is filed under Content Marketing , Marketing Planning. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! You can follow any responses to this entry through the RSS 2.0

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The Effective Marketer

MARCH 24, 2011

B2B Marketing Summit Shows Old Problems Persist This entry was posted on Thursday, March 24th, 2011 at 9:00 am and is filed under Lead generation , Marketing Automation , Marketing Budget , Marketing Management. Possibly related posts: (automatically generated) Why Social Media Needs to Die What Type of Marketer Are You?

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The Effective Marketer

AUGUST 23, 2010

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B2B Marketing Traction

MAY 22, 2009

LinkedIn Resources. A collection of Linked-In how-to’s, optimization tips and case studies to help B2B marketers get better results from their company page and their profiles on LinkedIn. Trade Show Resources. Upcoming Events October 22-24, 2011 "Confab: A Forum for Successful Consultants". 1-818-347-4248.

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The Effective Marketer

FEBRUARY 10, 2011

This entry was posted on Thursday, February 10th, 2011 at 12:19 pm and is filed under Email Marketing , Lead generation , Marketing Training , Online Marketing. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Like Be the first to like this post.

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The Effective Marketer

AUGUST 2, 2010

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The Effective Marketer

FEBRUARY 7, 2011

This entry was posted on Monday, February 7th, 2011 at 10:05 am and is filed under Online Marketing , Webinars. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! You can follow any responses to this entry through the RSS 2.0 United States License.

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The Effective Marketer

MAY 7, 2010

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The Effective Marketer

AUGUST 30, 2010

Go to a trade show and the situation gets really bad. Trade show booths with slogans and taglines that don’t mean anything and sales brochures that are full of “features” and screenshots but lack detail of how they solve a problem. What is that acronym you keep using? In the B2B marketing space this is notorious.

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The Effective Marketer

JANUARY 13, 2011

If you have just started your 2011 campaigns after battling the budget process, I bet you can definitely see some relation to your own company. You can get it for free for a limited time here: [link] This entry was posted on Thursday, January 13th, 2011 at 9:05 am and is filed under Email Marketing. Like Be the first to like this post.

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The Effective Marketer

SEPTEMBER 29, 2010

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The Effective Marketer

APRIL 6, 2009

Example: for a question like “do you have experience with trade shows?” which is not necessarily a very good question to begin with, but let’s leave it like this for now) you could answer: “yes, I have experience with trade shows and have handled many throughout my career”. OK, you have experience, but how much?

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The Effective Marketer

MARCH 10, 2011

This entry was posted on Thursday, March 10th, 2011 at 10:54 am and is filed under Marketing Automation , Marketing Management. One Response to How Everybody Wins with HubSpot’s Funding The Fearless Competitor, Jeff Ogden says: March 23, 2011 at 10:10 am Great post. You can follow any responses to this entry through the RSS 2.0

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The Effective Marketer

DECEMBER 8, 2010

Join the LinkedIn group and attend the next event! Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! which leads turned into closed deals, where did they come from, what programs generated more closed deals, etc.) United States License.

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The Effective Marketer

OCTOBER 14, 2010

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The Effective Marketer

MAY 3, 2011

Based on a recent report on Marketing Technology Adoption for 2011 , the findings of their research shed some light on the challenges we face when it comes to marketing technology. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter!

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The Effective Marketer

NOVEMBER 6, 2009

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The Effective Marketer

JULY 23, 2010

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The Effective Marketer

DECEMBER 8, 2009

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The Effective Marketer

SEPTEMBER 20, 2010

Best regards Reply Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! One Response to The Opposite of Advertising Diego Silber says: September 20, 2010 at 9:13 am Thank you for mentioning Marca de Gol! United States License. United States License.

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The Effective Marketer

NOVEMBER 29, 2010

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The Effective Marketer

AUGUST 5, 2010

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The Effective Marketer

OCTOBER 5, 2010

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The Effective Marketer

NOVEMBER 30, 2009

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The Effective Marketer

NOVEMBER 16, 2009

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The Effective Marketer

JANUARY 3, 2009

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The Effective Marketer

APRIL 9, 2009

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The Effective Marketer

JANUARY 6, 2009

Marketers are used to creating marketing plans, including advertising campaigns, trade show schedules, etc. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Spreadsheets abound, and ideas flow. A great marketing plan is created!

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The Effective Marketer

MAY 10, 2010

One Response to Taming Your Brand Mascot David Thompson says: April 4, 2011 at 8:38 pm I specialize in designing brand mascots. Reply Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! You can follow any responses to this entry through the RSS 2.0

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The Effective Marketer

JANUARY 11, 2010

This question on a recent LinkedIn discussion thread for the Technology Marketing Community reminded me of when, a couple years ago, I delivered a presentation at the 2008 MarketingSherpa Email Marketing Summit. Reply B2B Marketing Summit Shows Old Problems Persist « The Effective Marketer says: October 14, 2010 at 9:12 am [.]

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The Effective Marketer

JANUARY 17, 2009

The business cards that are presented to partners and potential customers are part of marketing branding, the message being delivered about what the company does is tailored and perfected by marketing, the collateral material that is distributed and that sales people use at trade shows and site visits is also marketing, of course.

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The Effective Marketer

MAY 18, 2010

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The Effective Marketer

OCTOBER 14, 2009

This really cool tool I read about on Laura Ramos’ blog , shows the path between you and your desired target. By gathering information from your LinkedIn, Facebook, Yahoo, Gmail (not Hotmail, mind you), and other social media sites you belong, it maps out your connections and the connections of your connections.

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The Effective Marketer

FEBRUARY 14, 2009

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