Webbiquity
DECEMBER 1, 2010
MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. Post on Google Buzz. You can download the executive summary for free (or pay $400 for the full report ). Tactics like telemarketing, PR and PPC advertising fell predominantly into the “somewhat effective&# camp. Want to know more? Share this on Bebo.
KoMarketing Associates
JULY 22, 2016
The number of marketing technology solutions available has increased from about 150 (2011) to over 3,800 (2016). For most companies this will be Google Analytics; so, here’s a list of 7 do’s and don’ts for making sure Google Analytics data is accurate and insightful. Add this by: Using Google’s URL Builder Tool.
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KoMarketing Associates
JULY 22, 2016
The number of marketing technology solutions available has increased from about 150 (2011) to over 3,800 (2016). For most companies this will be Google Analytics; so, here’s a list of 7 do’s and don’ts for making sure Google Analytics data is accurate and insightful. Add this by: Using Google’s URL Builder Tool.
Biznology
DECEMBER 29, 2017
Ever since Scott Brinker began tracking the martech space in 2011, when he identified 150 point solutions on the market, the category’s growth has been unstoppable. As buyers sit paralyzed by the deluge, vendors scramble to stand out. In 2017, he counted 5,381 solutions, up 40% from the year prior. I predict major M&A next year.
Customer Experience Matrix
MARCH 8, 2011
Summary: HubSpot announced a $32 million investment yesterday by Sequoia Partners, Google and Salesforce.com. Salesforce.com and Google announced their long-anticipated entry into the marketing automation industry, in the baby-step form of investments in HubSpot. intended to extend Google’s own business).
Martech
MARCH 11, 2024
I’m so tired of Google, Facebook and other random companies “listening in” on my web browsing to serve up ads I don’t want. Lead routing to SDRs The SDR position was created with the rise of Aaron Ross’ Predictable Revenue model in 2011. Let’s stop optimizing for marketing vendors. None of this requires new work from MOps.
chiefmartech
APRIL 24, 2018
I’ve kept the nickname of the Martech 5000 — it has a certain ring to it — but this year’s graphic actually charts 6,829 marketing technology solutions from 6,242 unique marketing technology vendors. As always, a debt of inspiration is owed to Terry Kawaja , the godfather of vendor LUMAscapes.
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