Marketing Insider Group

JANUARY 5, 2012

“ The Content Grid version 2 ” – by Eloqua. “ The Modern Marketer ” by Hubspot. . “ The Size of The Mobile Market “ - by iStrategy. “ The Noob Guide To Online Marketing ” – by Unbounce. 8 Great Marketing Infographics. ” by Milena T. thanks to Corbett Barr.

Eloqua 100

Eloqua Planning Storytelling Advertising Agencies 100

Customer Experience Matrix

FEBRUARY 6, 2013

Of the other major vendors, Marketo and HubSpot have both been quiet recently. Only Infusionsoft kept up its 50% rate in both years. All told, then, I was expecting the industry growth rate to fall compared with last year’s estimated 60%, which itself might need some downward revision.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Forecasting 120

Customer Experience Matrix

OCTOBER 17, 2012

I profiled them in a February 2011 post.) Still, with more than 500 clients, including many ad agencies, MarketingPilot is a significant player in the larger marketing software universe. (I The acquisition is significant on several levels.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Vendors 120

Customer Experience Matrix

FEBRUARY 12, 2013

The most notable is Eloqua, which as a public company has to report its results. Specifically, it supports email and online events, which a 2011 MarketingSherpa study found account for just 20% of program spending. So if you’re working in the industry, don’t circulate that resume just yet. million) but just 28% in the second half ($50.7

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Automation 120

Customer Experience Matrix

DECEMBER 13, 2011

The marketing automation industry continues to grow quickly, with many vendors announcing their client bases have more than doubled in 2011. Among B2B vendors, Eloqua is the poster child for this approach. HubSpot is following this approach most aggressively although others are also applying it in places. ease of use.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Marketing Automation Automation 120

The Effective Marketer

FEBRUARY 15, 2010

A good starting point is the major email service providers (ExactTarget, Silverpop, Lyris, Eloqua, ConstantContact, Emma, etc.). Analyze the results you get by segment (geography, products purchased, industry targeted, job titles, etc.) OK, if you insist, here are some links to benchmarks I found online. United States License.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

ViewPoint

MARCH 6, 2012

Brian Halligan, CEO and Founder of HubSpot. And for the specifics on how to go about it all, walk through this presentation by Eloqua on how to map content to the buyer’s journey. Source: Forrester, Metrics that Matter for B2B Marketers, October 26, 2011. Andrew Briney, Senior VP and Group Publisher at TechTarget.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

The Effective Marketer

MARCH 9, 2010

Design #9 Email Sender: Eloqua Email Title: Using Social Channels What I Like: This is a really nicely designed email. The only “download&# link seems to be the red button to the right, I would have added a couple more ‘download’ options either within the text or right after it. United States License.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

Customer Experience Matrix

OCTOBER 11, 2012

ExactTarget also said their relationship with Marketo , announced June 2011 and now ended, had produced little business. million revenue in 2011, and estimated $3 million revenue in the fourth quarter of 2012.* million 2011 figure. That comes to just over $1,000 per month in 2011 and just under $900 per month in 2012.

Enterprise Management 120

Enterprise Management Marketing Automation Services Peer-to-peer Marketo 120

chiefmartech

OCTOBER 29, 2017

Officially, my first published marketing technology landscape graphic was in 2011. The 2011 marketing technology landscape was my first attempt at organizing vendors in the martech space. For instance, HubSpot , where I work now , acquired Performable relatively early on.

Market2Lead 61

Market2Lead Reachforce Eloqua DemandBase 61

The Effective Marketer

FEBRUARY 16, 2011

Note: I used publicly available data and wasn’t able to find Eloqua’s Series A, so I deducted based on valuation of their second round. 5 Responses to Marketing Automation Catching On Fire Robin says: February 17, 2011 at 1:31 pm Many thanks Daniel for gathering these figures. Like Be the first to like this post.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100

Vidyard

MARCH 21, 2013

Seed investment received in fall 2011 was carefully and strategically used over 16 months to win customers and prove market fit. Through our experience building Eloqua and Hubspot integrations, we’ve helped marketers unlock the black box of video and deliver rich campaigns using Vidyard with these platforms.

Marketing Automation Services 50

Marketing Automation Services Marketing Budget Creation Marketing Budget Class 50

Martech

FEBRUARY 25, 2022

Explore marketing automation solutions from vendors like Marketo, HubSpot, Salesforce and more in the full MarTech Intelligence Report on marketing automation platforms. A screenshot of HubSpot’s marketing automation platform (via HubSpot). HubSpot serves B2B and B2C customers, mostly mid-market and scaling SMBs.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120