ClickZ
JULY 3, 2019
Let’s take a look at ABM’s development leading up to this point to understand what’s next for the category. As a result, scores of solutions came onto the market to cater to an account-based approach. Source: Demandbase. Peter Isaacson is the CMO for Demandbase. So, how and why did an ABM ecosystem develop?
Circle Studio
NOVEMBER 8, 2018
Back in 2011, when Scott Brinker, editor of ChiefMarTec.com, began tracking the growth of MarTech with his Marketing Technology Landscape Supergraphic , there were only around 150 solutions on the market. Gartner Research. MarTech’s Growth Has Been Explosive.
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Adobe Experience Cloud Blog
MARCH 6, 2017
In fact, because of these developments, investments in AI startups has risen in recent years—increasing from $145 million in 2011 to $681 million in 2015, according to CB Insights. For marketing professionals, this means turning marketing jobs to non-recusing, high-value creative jobs. Transform Data into Business Insights.
ViewPoint
JANUARY 26, 2012
Ruth is also author of Maximizing Lead Generation: The Complete Guide for B2B Marketers. Let me go out on a limb and propose the top five media for your lead generation toolkit. Let me go out on a limb and propose the top five media for your lead generation toolkit. Every business needs new customers.
Online Marketing Institute
MARCH 13, 2011
asks Martin Longo, chief technology officer of startup Demandbase , based in San Francisco. Last week, his company released a tool, called Demandbase Stream, that aims to answer this question. Demandbase Stream, however, shows which IBM office the visitor came from, and what departments are located there.
Engagio
FEBRUARY 25, 2021
In 2011, there were roughly 150 tech solutions, and by 2020 there were 8000. At Demandbase, as we learned to tame the complexity of our customers’ data, we discovered several challenges and came up with solutions. Can they meet the UI designers half-way and help them understand the value of what to expose? Qualification Score.
Biznology
FEBRUARY 23, 2015
DEMANDBASE : A B2B marketing cloud helped B2B marketers make the right content technology investment by using a white paper, infographic, webinar, Slideshare, and a live presentation to spotlight tools that can maximize the power of content. 778 contacts were engaged with a 70% open rate (vs. 10%), 2 engagement worth $250k in revenue.
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