Tomorrow People
OCTOBER 26, 2017
In November 2011 we killed email marketing. No regrets - according to our research, 60% of B2B websites get less than 3000 visitors each month and very low levels of inbound leads, often because they haven’t been designed strategically. RIP COPYWRITING. Copywriting bit the dust in April 2012 as content was crowned king.
Metadata
JANUARY 25, 2023
For many years, a focus on lead generation has led to seller-centric strategies and “a shitstorm of gated content.” But now, to borrow from Kaylee Edmondson’s DEMAND fireside chat, Moving From An Old-School Lead Gen Playbook to a Demand Gen Machine —“Lead generation’s just not hitting like it used to hit.” Out: gated content.
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ConvertKit
DECEMBER 7, 2020
They shifted their focus to the business in March 2011, and their first step was starting a new website focused solely on selling Prerna’s social media content services, because that’s what everyone was asking her for. They’d worked together in the corporate world for years and always made a great team. Prerna's desk. Her writing stood out.
MLT Creative
DECEMBER 2, 2011
December 5-7 Direct Marketing Institute New York, NY: DMA promotes this DMI seminar that will cover the core areas of each marketing channel, from offers and propositions, to copywriting and design. You’ll come away with a firm grasp of direct marketing best practices and the practical strategies needed to implement them.
The Effective Marketer
MAY 9, 2011
Marketing Directors and Managers on top, Marketing Coordinators, Marketing Specialists in the middle, followed by Copywriters, Designers, Web Masters, and more at the bottom. the copywriter writes copy for the ad while the designer makes the ad look pretty), is now morphing into a free for all. What used to be clear roles (i.e.
The Effective Marketer
MARCH 24, 2011
The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Why Sales and Marketing Don’t Get Along Talk to marketing mangers and sales managers about their biggest complaint and you will likely hear “They don’t follow up on leads!&# from the sales guy.
The Effective Marketer
MAY 18, 2011
You can follow any responses to this entry through the RSS 2.0 You can leave a response , or trackback from your own site. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.
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