Contently

OCTOBER 15, 2021

Great content marketing has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. We analyzed the entire B2B content marketing landscape, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more.

Lead Ranking 91

Lead Ranking Promotion Enterprise Management Trends 91

ClickZ

JULY 31, 2019

Percolate’s content marketing platform is used by enterprise companies including Microsoft, Bosch, United Airlines, and BP. Percolate’s technology falls somewhere between a “content marketing platform” and a “marketing resource management tool.” What makes Percolate unique and what is next for the company? Image source: Percolate.

Enterprise Management 91

Enterprise Management Resource Management Digital Asset Management Work Management 91

Biznology

FEBRUARY 23, 2015

70% of content marketers are creating more content than they did a year ago (source: Content Marketing Institute ). 35% say they have a documented content strategy (source: Content Marketing Institute). Content marketing is more important to B2B businesses. 778 contacts were engaged with a 70% open rate (vs.

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

Optinmonster

JANUARY 15, 2020

There are hundreds of mind-blowing mobile marketing stats to sift through but here are the five we found most to be the most relevant to eCommerce merchants: In 2019, the average smartphone user spent around 3 hours and 10 minutes on their smartphone every single day in the U.S. 49% of consumers use their mobile phone for shopping.

Mobile Marketing 64

Mobile Marketing Planning Tips Paid Search Agency 64

SnapApp

DECEMBER 12, 2017

This maturity has led to a surge in adoption — B2B adoption grew by 1100% between 2011 and 2014 alone: . . Artificial intelligence will help marketers effectively deliver personalized content at the right time. MarketingProfs | Chief Content Officer. . . Quality content. Now, let's jump into the responses. . . .

Marketing Automation Services 103

Marketing Automation Services Marketing AI Paid Content Marketing Automation 103

Hubspot

JUNE 23, 2014

Over the past few years, mobile email opens have seen explosive growth. While they are now holding steady around 45% of all email opens, three years ago, they accounted for only 11% of opens -- which is a 309% increase since April 2011. What type of content are they interested in? 2) Streamlined Content.

Multi-Touch Attribution 28

Multi-Touch Attribution Optimization Paid Search Agency Mobile Marketing 28

Webbiquity

FEBRUARY 27, 2012

81% of marketers are now using social media to expand the reach of their email content, as businesses that combine their email and social media efforts see faster list growth and higher click-through rates than those using email alone. What are the most effective tactics for growing a relevant opt-in subscriber list?

Email Marketing 100

Email Marketing Planning Best Practices Ad Frequency 100

Hubspot

JUNE 15, 2012

1) Should an email come from a person or a business for a better open rate? To deal with this discrepancy, make sure the beginning of your email subject line gives the recipient enough information to understand the contents of your email, just in case your subject line is cut off a bit prematurely. Yes, though not enormously so.

Email Marketing 28

Email Marketing Marketing Automation Services Click Rate CAN-SPAM 28

Webbiquity

JANUARY 17, 2011

Email open rates continue to decline from 14% in the second half of 2007 to just 11.2% The social prehistory of search engine marketing relevance and what it means for SEO and content by Conversionation. It’s Budget Season – B2B Marketing Budget Trends for 2011 by Everything Technology Marketing.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

seo.co

DECEMBER 8, 2020

Online Marketing Guide – Table of Contents. Content Marketing for Online Marketing. + There are hundreds of factors that can affect your search rank, generally categorized as “on-site” factors (like design, UX, and content), and “off-site” factors (like external links, brand mentions, and social signals). Google Updates.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

QuanticMind

OCTOBER 25, 2017

Brinker caps his session with a list of “9 reasons why search marketers make great martech leaders”: Familiarity with managing an evolving tech landscape – including SEO, content, social, mobile, video, call, local, affiliate and e-commerce. Tendency to approach performance-based marketing analytically.

Paid Content 40

Paid Content Paid Search Agency Amazon Enterprise Management 40

Hubspot

FEBRUARY 4, 2013

In August 2011, we did a round-up of the 23 best inbound marketing blogs on the internet. If you're looking to improve your content creation skills, make no mistake that this blog is one of the best places to stop off. You'll learn about all aspects of growing a business today via totally fluff-free content from David Skok.

Inbound Marketing 28

Inbound Marketing B2B Thought Leadership Advertising Agencies Marketing Budget Creation 28

Hubspot

FEBRUARY 4, 2013

In August 2011, we did a round-up of the 23 best inbound marketing blogs on the internet. If you're looking to improve your content creation skills, make no mistake that this blog is one of the best places to stop off. You'll learn about all aspects of growing a business today via totally fluff-free content from David Skok.

Inbound Marketing 28

Inbound Marketing B2B Thought Leadership Advertising Agencies Marketing Budget Creation 28

Content Standard

JANUARY 21, 2016

But emails that seem too personal can slip into creepy territory, a conundrum that can similarly stymy content marketing experts. ” subject line touches upon a pair of email marketing tips for brands: Be personal in your content marketing messaging, but don’t be creepy. Be Relevant. Don’t Discount Email.

Email Marketing 40

Email Marketing Campaigns Paid Search Agency Tips 40