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Tom Pisello: The ROI Guy: Social Media ROI a Requirement for 2011

The ROI Guy

Monday, February 14, 2011 Social Media ROI a Requirement for 2011 With social media spending continuing to increase this year, CMOs are being tasked to justify the investment. Rising dramatically for 2011 is the quantification of conversion and revenue as a result of social media efforts.

ROI 40
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Tom Pisello: The ROI Guy: CIO Priorities for 2011 Indicate.

The ROI Guy

Thursday, December 23, 2010 CIO Priorities for 2011 Indicate Continued Frugalnomics Focus According to a survey from the National Association of State Chief Information Officers (NASCIO), there has not been much to cheer about this holiday season as a public sector CIO. Updated Alinean Social Media ROI Calculator - New.

ROI 40
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Tom Pisello: The ROI Guy: Updated Alinean Social Media ROI.

The ROI Guy

Tuesday, February 15, 2011 Updated Alinean Social Media ROI Calculator - New Graphics and Refined Research Weve just updated the Alinean Social Media ROI Calculator with some hot new graphics, and refined value quantification research and analytics. Updated Alinean Social Media ROI Calculator - New.

ROI 40
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How to Make a Meme That Will Make People Cry (With Laughter)

Hubspot

They Make Great Social Media Fodder. Visual content is practically made for social media sharing, and because memes are usually visually oriented, they make great fodder for your social media accounts such as Facebook, Instagram, and Pinterest. Buzz Lightyear: Everywhere. Buzz's words, not mine.

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Tom Pisello: The ROI Guy: Predictions for 2011: The End of B2B.

The ROI Guy

Monday, December 06, 2010 Predictions for 2011: The End of B2B Sales & Marketing as We Know It? At the same time, B2B buyers are taking advantage of the wealth of information available via the Internet and social media to become more empowered, taking charge of the buying cycle. The Death of a Salesman?

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Marketing, Death and Taxes

Marketing Insider Group

Now I know that 2011 planning season is in full swing. But let’s face it, there are marketing plans thrown on PowerPoint templates, using the latest buzz words and amazing graphics. Augmented Reality For B2B Marketing in 2011?" – we accept the reality and plan for it. All rights reserved.

Planning 100
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How Path is Making 'Small' the New 'Big' in Social Media

Hubspot

Something similar has happened with a little known social network called Path. Path launched in November 2010 to some buzz but little mainstream adoption. Path did that for me in December 2011. When it comes to features, Path isn't that different from other mobile, photo-based social networks. Ask for feedback.