Digital B2B Marketing
JANUARY 31, 2012
Businesses turn to marketing to drive revenue, but are you really ready? Before investing in marketing you must ensure other key areas of your business are ready first. This may seem like a small business or startup problem, but it can be seen in a wide range of organizations. Your Product or Service. Your Sales Organization.
Digital B2B Marketing
OCTOBER 23, 2012
Now LinkedIn Is In The Content Business With 150 recognized and respected contributors, LinkedIn just launched their publishing business with an all-star cast. Historically LinkedIn could be used to share content, but outside of the business networking, or “social”, features, there wasn’t a reason to visit regularly.
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Digital B2B Marketing
JULY 28, 2011
July 20, 2011 11:00 am via Argyle Social Reply Retweet Favorite. Using media mix models, companies like KMart assess incremental business impact , accounting for the fact that TV is one of many channels. Would a 2008 social media impression be comparable to a 2011 impression? My verdict: KMart’s CMO is right.
Digital B2B Marketing
FEBRUARY 4, 2012
Very little of their business is based on advertising, whether digital or traditional. They purchased IT Business Edge in September 2011 and Internet.com in 2009. They are not a traditional media company with an editorial focus. This isn’t QuinStreet’s first B2B technology media acquisition.
Digital B2B Marketing
FEBRUARY 28, 2012
If you are focused on what your B2B target audience has done in the past or is doing today, you will miss new opportunities like the Internet (2000), Twitter (2009) or Pinterest (2011) to connect with your audience. The real question is, will the difference be part of their business vocabulary tomorrow? Who cares if they are!
Digital B2B Marketing
FEBRUARY 13, 2012
To put this into context, AT&T purchased 105 billion impressions in 2011, according to research from ComScore. In business, big data means far more than that. Today, businesses are creating the technology infrastructure and business intelligence applications that allow them to capture and draw insight out of big data.
Digital B2B Marketing
APRIL 20, 2011
IDC: Improving the Business Value of WAN Optimization. The economy was turning sour in 2008 and 2009, it is 2011 now and most economists are talking about growth. Here is an example of content that does not sell, and it isn’t uncommon. The copy below is from a Riverbed Technology registration page.
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