ANNUITAS

SEPTEMBER 15, 2015

According to the SiriusDecisions B-to-B Marketing Automation Study from 2014, there are nearly 11 times more B2B organizations using marketing automation now than in 2011. It takes a lot more work and dedication to make your marketing automation flourish than it does to destroy it.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Demand Generation Agencies 100

The ROI Guy

DECEMBER 6, 2010

Monday, December 06, 2010 Predictions for 2011: The End of B2B Sales & Marketing as We Know It? These two market drivers will have important implications into 2011 and beyond for B2B sales enablement and marketing strategies and budgets. The Death of a Salesman? The Death of a Salesman?

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

MLT Creative

MARCH 1, 2012

But many marketers — in an effort to expand their reach and influence to a mass audience — make the mistake of over-automating their social media, robotically blasting out promotional spam without building any customer relationships or listening to their marketplace.

Twitter 40

Twitter Advertising Agencies Process B to B 40

MLT Creative

SEPTEMBER 22, 2011

If there was an underlying theme to the 2011 HubSpot User Group Summit (#HUGS2011), it was MoFu. Your inbound process must constantly be improving. You need to perform real-time A/B tests on landing pages, you need a smarter website that can recognize your repeat visitors, and you need more robust analytics to pull it all together.

Top of Funnel 40

Top of Funnel Marketing Funnels Inbound Marketing Advertising Agencies 40

MLT Creative

DECEMBER 9, 2010

There were many articles from this time last year full of insightful predictions for 2010, and a few recent ones for 2011. We're all too obsessed with process and measurement. I recognized a few of the authors as people I’ve met and become familiar with via Twitter. Then I had another idea. So what is the next big idea for B2B?

Enterprise Management 40

Enterprise Management B2B Advertising Agencies Marketing Automation Services 40

Marketing Insider Group

NOVEMBER 18, 2010

So here is my list of B2B Marketing Insider predictions for 2011. Related Posts: The Future of B2B Marketing: It’s Social Confessions Of A B2B Marketer Augmented Reality For B2B Marketing in 2011? One thing that’s not going to go away even in 2011 is the email marketing efforts. James Nov 18 2010 Good points Chris.

Paid Content 100

Paid Content B2B Marketing Paid Search Agency B2B 100

The ROI Guy

NOVEMBER 29, 2010

Having the right content and tools to help fuel buyer’s decision making process is essential. research from IDC indicates that buyers view sales professionals as adding less and less value to the decision making process, and as a result, are involving them later and later in the sales cycle. Death of a Salesman?

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40