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Looking at AI’s rapid infusion into marketing automation platforms

Martech

This is part one of a four-part series on AI’s infusion into marketing automation platforms. AI-enabled enhancements to the core uses of marketing automation platforms — data management, campaign/lead management and workflows/integrations — are being introduced by Salesforce , HubSpot and other market leaders. .”

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Thank You to Our 27 Guest Marketing and Sales Bloggers in 2011!

ViewPoint

Marketing automation. The most frequently mentioned words—b2b, marketing, sales, lead, generation, demand and automation—are a nice way to summarize the areas addressed in their thought leadership contributions. Jay Hidalgo , President, The Annuitas Group 4 Things to Consider Before You Buy Marketing Automation.

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2011 B2B Marketing Trends

Webbiquity

MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. While there’s no reason to expect sales cycles to shorten, an improving economy next year should help stabilize the length of the decision process. You can download the executive summary for free (or pay $400 for the full report ). Want to know more?

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The Top-10 B2B Marketing Trends for 2011

Everything Technology Marketing

It is January and time again for the obligatory 2011 predictions. Many marketing experts have strong opinions on what they think will happen in 2011. I asked you to rank the marketing areas you think will become more important in 2011. Happy New Year! Marketing will be expected to show how it impacts new revenue generation.

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5 Simple Steps to Ruin Marketing Automation

ANNUITAS

According to the SiriusDecisions B-to-B Marketing Automation Study from 2014, there are nearly 11 times more B2B organizations using marketing automation now than in 2011. It takes a lot more work and dedication to make your marketing automation flourish than it does to destroy it.

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11 Indispensable B2B MarTech Solutions Cybersecurity Marketers Actually Use

KoMarketing Associates

Since I published my first WordPress post in 2011, I can’t tell you how many blogs I’ve written or websites my various teams have designed. B2B cybermarketers are unique in that each organization can have a completely different sales cycle, approval process, team structure, and much more. LinkedIn, Twitter.

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How to Automate Your Digital Marketing Using a Smart Marketing Dashboard

B2B Digital Marketer

How can you automate the process but still stay ahead? Arjun Rai shares his knowledge and expertise on digital marketing and how small businesses can win using smart automation tools like HelloWoofy. The post How to Automate Your Digital Marketing Using a Smart Marketing Dashboard appeared first on B2B Digital Marketer.