Marketing Insider Group

NOVEMBER 18, 2010

So here is my list of B2B Marketing Insider predictions for 2011. Related Posts: The Future of B2B Marketing: It’s Social Confessions Of A B2B Marketer Augmented Reality For B2B Marketing in 2011? One thing that’s not going to go away even in 2011 is the email marketing efforts. James Nov 18 2010 Good points Chris.

Paid Content 100

Paid Content B2B Marketing Paid Search Agency B2B 100

Hubspot

NOVEMBER 16, 2012

Just take a look at how the size of business' marketing departments has more than doubled -- in fact, almost tripled -- since August 2011. In 2011, Forrester released a report called " The Rise of the Chief Customer Officer." In terms of both department size and budget, Marketing is on the rise. Lead Nurturing Specialist.

Planning 28

Planning Paid Search Agency Advertising Agencies Top of Funnel 28

The ROI Guy

NOVEMBER 29, 2010

Having the right content and tools to help fuel buyer’s decision making process is essential. research from IDC indicates that buyers view sales professionals as adding less and less value to the decision making process, and as a result, are involving them later and later in the sales cycle. Death of a Salesman?

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

Webbiquity

JANUARY 3, 2012

Marketers need to think like publishers not only to improve their company’s visibility in search (which is where 93% of B2B buying cycles now start ) but also to address the differing information needs of buying team members, at different stages during the decision process. Holger Schulze laid out these ten predictions in January 2011.

Sales Management 100

Sales Management B2B Sales Top of Funnel B2B Marketing 100

Online Marketing Institute

JANUARY 4, 2011

We’re in the process of ‘migrating’ towards a much greater focus on our corporate blog and your tips are spot on for the issues we’re grappling with – as are, I have to say, many of the comments. Sutton Anne Holland Brad Bortone Chris Heine Daniel Burstein David Kirkpatrick David Meerman Scott Jen Doyle Jeanne S.

B to B 40

B to B Blogger B2B Thought Leadership RSS 40

The ROI Guy

JUNE 29, 2011

The buyer preference for documents throughout the decision process may be because of the rich information they provide, and because it remains the most popular content produced by marketers to support all phases of the buying process.

Peer-to-peer 40

Peer-to-peer Webcast Buying Cycle B2B 40

B2B Marketing Zone Posts

JANUARY 4, 2011

9 tips for running a more considerate procurement (RFP) process - Confluent Forms , January 14, 2010. 10 Winning B2B Marketing Habits to Adopt in 2011 – Part Two - Great B2B Marketing , December 28, 2010. Mapping the Tech Buyer’s Journey - B-to-B Labs , June 29, 2010. What’s Up, Blog? OnPath , November 19, 2010.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Work Management Paid Search Agency 40

B2B Marketing Zone Posts

DECEMBER 1, 2010

While still a workhorse for b-to-b companies, e-mail marketing is getting increasingly stiff competition for mind share from social networks such as [.]. Send Less Leads to Sales - B2B Lead Generation Blog , November 18, 2010 If your 2011 marketing budget is tighter than you want it to be, trying giving sales less leads.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

ANNUITAS

MAY 10, 2011

The theme for this year’s event was “B-to-B Sales and Marketing – Forging a New Alliance”. Since founding The Annuitas Group in 2005, we have been speaking about the importance of lead management process , and how it affects alignment and revenue improvement. Those who presented at the event were also believers in process.

Work Management 100

Work Management B to B Marketing Management Demand Generation Agencies 100

The ROI Guy

SEPTEMBER 28, 2010

This results in a slower buying process and the continual carpet bombing of buyer inboxes with the same static, mass-distributed whitepapers that every vendor sends out. Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F.

Enterprise Management 40

Enterprise Management Paper Work Management Marketing Budget 40

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

Lead nurturing in fact becomes an integral part of the Lead Management process for those companies which use Marketing Automation solutions. 7 Reasons Print Will Make a Comeback in 2011 - Junta 42 , August 11, 2010 Okay.there, I said it. 7 Reasons Print Will Make a Comeback in 2011 , August 11, 2010. B to B (18).

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40

The ROI Guy

AUGUST 4, 2010

Better competitive advantage was gained by helping the customer set the strategy and agenda, versus involvement later in decision process, such as responding to RFPs. Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F.

Budget Programs 40

Budget Programs Work Management Marketing Management Marketing Automation Services 40