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The Big List of (Not Provided) Search Recommendations for B2B Marketers

KoMarketing Associates

The impact of this shift in search technology means that nearly 100% of keyword data, as reported in web traffic tools like Google Analytics, will be indefinable (“not provided”). This includes bounce rate, page views per visit, and certainly conversion rates, in comparison to other traffic channels and marketing investments.

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Choosing an Email Marketing Software « The Effective Marketer

The Effective Marketer

With so many options out there, having some kind of analytical basis to back your final choice can help get approval for the new system. The Vendor Selection Matrix I created an Excel file to consolidate all info from the vendors we selected so that we could do an analytical evaluation. You get the point. United States License.

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4 Trends Impacting Ecommerce Marketing in 2011

Hubspot

In the couponing world of social commerce, shopping cart software, and digital couponing services, the big winners will be those who can offer scale for merchants and deep analytics tracking for deals sold. Mobile commerce solves a real pain for consumers by providing easy access to price comparison and multiple store shopping options.

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31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity

Actionly also includes Twitter account management and analytics tools. Measure your social media marketing performance with tracking tools for the major social media networks, keep tabs on competitors and compare your results to theirs, and get alerts about trends and social media activity. Other Cool Web Tools. Proclaim Messenger.

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Tom Pisello: The ROI Guy: Updated Alinean Social Media ROI.

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. CIO Priorities for 2011 Indicate Continued Frugaln.

ROI 40
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Full Stack Experimentation: A Comprehensive Guide

Convert

Full Stack Experimentation Infrastructure (Tools Comparison) & Methodology The full stack experimentation methodology relies heavily on data and analytics to make informed product change decisions — from the front-end user interface to the back-end infrastructure. Source Ratings: TrustRadius: 8.0/10, 10, G2: 4.0/5

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Financial Services Content Report: Industry Benchmarks & 5 Keys to Success

Contently

On one hand, the average finish rate in our data set is impressive in comparison to Chartbeat’s scroll depth benchmarks for all content. These numbers suggest that companies cornering the institutional finance beat are finding creative ways to tie their analysis to relevant news and trending topics people care about. Trust me.).