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When Did Programmatic Advertising Start: A History Lesson

Rev

Remember those banner ads that you used to see when scrolling through MySpace or talking to your best friend via the antiquated AOL Instant Messenger? Those ads that we would see on our computers after school, or deep in a chat with your best friend, were actually the beginning of what we call Programmatic Advertising today.

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An Introduction to Black Hat SEO

Hubspot

Adding multiple variations of keywords where they add no value creates a bad experience for users. Google explains keyword stuffing as: Lists of phone numbers without substantial added value. A publisher like Forbes or Inc might change the ads that appear on a page in order to fund their content. Google Chrome’s Paid Link.

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The Ultimate Guide to Cryptocurrency

Hubspot

When I first heard of cryptocurrency, I thought it was similar to PayPal or Venmo … a simple, digital exchange of money. You can imagine my surprise when I learned that cryptocurrency wasn’t only a digital exchange, but an exchange of a completely new currency. I could hardly wrap my mind around it. Cryptography.

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Microsoft buys LinkedIn: the largest martech acquisition in history?

chiefmartech

billion in 2011 — and one of the largest in the history of the digital age (we’ll graciously look past that whole AOL acquiring TimeWarner fiasco ). Then consider that LinkedIn’s Marketing Solutions , which offers promtoional services to marketers such as sponsored content, sponsored InMail, display ads, text ads, and more.

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Writing Content and Code Your Customers Love

Hubspot

As many of you know, creating remarkable content is a hallmark of both HubSpot as a company and the inbound marketing movement. The first piece of advice comes from a woman I deeply admire and who has a lot of fans in and around HubSpot. In fact, Rory is quick to note that marginal improvements on one dimension often fail miserably.

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A Marketer's Complete Guide to Launching Mobile Apps

Hubspot

In fact, in December 2011, the 1 millionth mobile app was pushed to market. Finally, if you're a HubSpot customer, you can leverage another app -- the Facebook Welcome app in HubSpot's app marketplace -- to help with your mobile app launch on Facebook. Connect with HubSpot : Step 7: Network With Other App Developers.

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The Evolution of Language: How Internet Slang Changes the Way We Speak

Hubspot

Every year, hundreds of new words and phrases that come from internet slang are added to the dictionary. Social media networks like Twitter allow linguists a more accurate and easily searchable record of our exchanges. from December 2009 to May 2011.