2010, Studies, Trade Show and White Paper

10 Tips for a Successful Trade Show Follow-up Campaign

The Point

AUGUST 18, 2014

Research has long suggested that the majority of leads generated by trade shows never receive follow-up by company representatives. A 2010 study concluded that fewer than 70 percent of exhibitors have any formalized plan or process in place for how leads are followed up after the show. Any response (e.g.

Trade Show

Trade Show Campaigns Tips Lead Nurturing

The 5 Top Media for Cold Prospecting

ViewPoint

JANUARY 26, 2012

According to the Direct Marketing Association’s Power of Direct Marketing study, B-to-B marketers spent $14 billion in 2011 on telephone marketing for lead generation in the U.S. Attendees are often highly qualified, their minds are on business at the show, and they seek solutions to business problems.

B to B

B to B netFactor Media SEM

B2B Lead Generation Blog: Content ideas for lead nurturing and tactics to use

markempa

AUGUST 17, 2007

A lead nurturing program can leverage existing investments that you have made in other marketing tactics such as events, white papers, contributed articles, or any other thought leading content. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 What can you send via email?

Lead Nurturing

Lead Nurturing Lead Generation Tactics Lead Scoring

Webinars

How to Leverage Behavioral Science Insights for Direct Mail Success

MORE WEBINARS

B2B Lead Generation Blog: How Podcasts Impact B2B Purchase Decisions

markempa

JULY 13, 2006

They just announced the results of a joint research study on the emerging role of new media, particularly podcasts , on B2B technology purchase decisions. Nearly 60 percent of respondents said that information on business or technology topics, currently delivered as white papers or analyst reports, would be more interesting as podcasts.

Lead Generation

Lead Generation Purchase B2B Thought Leadership Generation

B2B Lead Generation Blog: Why Most B2B Sites Fail to Convert Sales Leads

markempa

JUNE 14, 2006

Research shows shows that if you require registration on your website to download content such as articles, white papers, studies or other "free" resources, you could be losing 75%-85% of your potential leads! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

B2B Sales

B2B Sales Lead Generation Lead Scoring Lead Ranking

Social media isn’t enough. We need a marketing transformation.

Chris Koch

JANUARY 15, 2010

At ITSMA, we’ve seen investments in the things that we used to identify as the key contributions of marketing—like advertising, brochures, events, and trade shows—shrink consistently. We couldn’t measure the effectiveness of events and trade shows, but sales people saw the crowds at the booth and the bar and so it didn’t matter.

Social Media

Social Media Work Management Marketing Management Marketing Automation Services

The End of Marketing as We Know It: Overcoming Buyer Challenges with Interactive Smart Content

The ROI Guy

SEPTEMBER 17, 2010

The past decade has seen an exciting and dramatic increase in new digital marketing channels including Twitter, Facebook, e-mail, search engines, webinars, virtual trade shows and more. Rounding up the challenges, recent studies indicate that 9 out of 10 of buyers say that when they are ready to buy, they find you.

Interactive Marketing

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle

B2B Lead Generation Blog: How to Become a Thought Leader and Attract Customers

markempa

OCTOBER 11, 2006

« White Papers and Lead Generation, Key for BtoB Marketers | Main | Lead Generation for the Complex Sale » How to Become a Thought Leader and Attract Customers Would you like to be more visible and generate sales leads on a limited budget? So everyone cant be one. So everyone cant be one.

Lead Generation

Lead Generation B2B Thought Leadership Thought Leadership Generation

Study: B-to-B Marketers Lagging With Social Media

Online Marketing Institute

NOVEMBER 28, 2012

White Papers. 2010 Eddie and Ozzie Awards Call for Entries OPEN! Study: B-to-B Marketers Lagging With Social Media. Data shows about 40 percent of b-to-b brands aren’t using social marketing. Fashion Shows. Trade Show. M&A and Finance. Sales & Marketing. --> Bloggers. --> Resources. California.

B to B

B to B Paid Content Social Media CMS Development

B2B Lead Generation Blog: Two new reports on marketing and lead generation

markempa

AUGUST 10, 2005

« Getting into big companies | Main | Lead Generation via white papers and webinars » Two new reports on marketing and lead generation If you sell complex services or technology solutions I encourage you investigate these reports, I think youll find a ton of value. Ive read both of them and they are terrific.

Lead Generation

Lead Generation Work Management Marketing Management Marketing Report

The Top 10 B2B Digital Marketing Strategies for 2020

Webbiquity

NOVEMBER 5, 2019

Cold calls, trade shows, direct mail, and print ads were the primary forms of marketing. Include a section for white papers, case studies, and videos. Per Google Trends , interest in content marketing increased by a factor of 10 from December 2010 to September 2017. White papers. Case studies.

Paid Content

Paid Content Sales Management Work Management Marketing Automation Services

Content SEO

Online Marketing Institute

MAY 18, 2010

TopRank SEO client, Jiyan Wei from Vocus will present a case study of how they’ve used and advanced their SEO efforts with the 500,000 press releases hosted on PRWeb. Here Webinars, videos, key opinion leader Q&As articles or case studies (to name a few asset types) could be ideal ways to satisfy the needs of targets in this stage.

SEO

SEO Top of Funnel AIDA Digital Asset Management

Top Social Media Measurement and Tracking Tools

Online Marketing Institute

JULY 31, 2012

White Papers. 2010 Eddie and Ozzie Awards Call for Entries OPEN! Case Studies in Custom Content. Fashion Shows. Trade Show. M&A and Finance. Sales & Marketing. --> Bloggers. --> Resources. Video Center. ENews Sign-Up. --> Magazine. Browse Issues. Subscribe Now. FOLIO: Staff. --> Suppliers. California.

Social Media

Social Media Enterprise Management Marketing Management CMS Development

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

JANUARY 2, 2013

Most outbound marketing spend is on telemarketing, followed by direct mail and trade shows. 500 (fastest-growing companies) had a blog in 2011, down from 250 firms in 2010, despite the fact that 92% of all companies with blogs say it has been successful for their business. ( iMedia Connection ). iMedia Connection ).

Paid Content

Paid Content Stats Social Media Paid Search Agency

B2B Lead Generation Blog: Going beyond the sales lead

markempa

MARCH 2, 2007

That means that sales must provide input to marketing (and marketing needs to accept and value the input) on the development of things such as sales collateral, white papers, case studies, articles, advertising, e-mail campaigns, value proposition development etc. as a joint team.

Lead Generation

Lead Generation B2B Sales Sales Leads Sales Qualified Leads

B2B Lead Generation Blog: New complimentary e-book - Start with a Lead: Eight critical success factors for lead generation results

markempa

AUGUST 1, 2006

According to studies, the single biggest challenge for contemporary B2B marketers is effective lead generation. Studies show that almost all efforts are wasted because sales doesnt follow up or they get lost or discarded. Ive often said that the e-book is the hip and stylish younger sister (or brother) to the nerdy white paper.

Lead Generation

Lead Generation Sales Qualified Leads Generation Leads

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity

NOVEMBER 12, 2013

Webinars, virtual events and other digital communications channels are driving trade shows and other live events to extinction, right? Nearly three-quarters of brand marketers still view live trade shows and conferences as either “very valuable” or “essential to doing business.” eMarketer ).

Paid Content

Paid Content Social Media Statistics Enterprise Management

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity

NOVEMBER 12, 2013

Webinars, virtual events and other digital communications channels are driving trade shows and other live events to extinction, right? Nearly three-quarters of brand marketers still view live trade shows and conferences as either “very valuable” or “essential to doing business.” eMarketer ).

Paid Content

Paid Content Social Media Statistics Enterprise Management

B2B Marketing Zone

10 Tips for a Successful Trade Show Follow-up Campaign

The 5 Top Media for Cold Prospecting

Webinars

Trending Sources

B2B Lead Generation Blog: Content ideas for lead nurturing and tactics to use

Webinars

B2B Lead Generation Blog: How Podcasts Impact B2B Purchase Decisions

B2B Lead Generation Blog: Why Most B2B Sites Fail to Convert Sales Leads

Social media isn’t enough. We need a marketing transformation.

The End of Marketing as We Know It: Overcoming Buyer Challenges with Interactive Smart Content

B2B Lead Generation Blog: How to Become a Thought Leader and Attract Customers

Study: B-to-B Marketers Lagging With Social Media

B2B Lead Generation Blog: Two new reports on marketing and lead generation

The Top 10 B2B Digital Marketing Strategies for 2020

Content SEO

Top Social Media Measurement and Tracking Tools

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

B2B Lead Generation Blog: Going beyond the sales lead

B2B Lead Generation Blog: New complimentary e-book - Start with a Lead: Eight critical success factors for lead generation results

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

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