Marketing Insider Group

DECEMBER 16, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 16, 2010 8 Subscribe What Is The Future Of The Social Media Role? Michael Brenner Dec 16 2010 Thanks Tom.

Social Media 100

Social Media Media Enterprise Management Paid Search Agency 100

Marketing Insider Group

OCTOBER 14, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy October 14, 2010 16 Subscribe Why Is Search…So…Darn…Hard?! James Oct 18 2010 Great article.

Paid Content 100

Paid Content Paid Search Agency Budget Programs Marketing Budget 100

markempa

JANUARY 23, 2007

This podcast was conducted for the marketing alliance partners for Sage Software , makers of ACT!, Peachtree and SageCRM software. This podcast was conducted for the marketing alliance partners for Sage Software , makers of ACT!, Peachtree and SageCRM software.

Lead Generation 120

Lead Generation B2B Sales Work Management B2B Marketing 120

markempa

AUGUST 22, 2007

« Content ideas for lead nurturing and tactics to use | Main | Closed Loop Marketing Isnt Software » Off topic: Response to meme - 8 Random Things About Me Ardath Albee, over at Marketing Interactions , tagged me for a meme "8 random things about me." " Let me see.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Thought Leadership 120

markempa

APRIL 18, 2007

As a result there’s been a surge of interest in software and tools to manage the process of lead management, lead nurturing and lead generation with a greater emphasis on measurability. With that said, I think it is important to remember that buying lead management software and dashboards tools is akin to buying a high performance stock car.

Demand Generation Agencies 120

Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation 120

markempa

AUGUST 29, 2007

« Closed Loop Marketing Isnt Software | Main | The One Piece Of Advice You Cant Generate Leads Without » B2B Marketing and lead generation via Social networking Have you dipped your toe in the water of social networking yet? Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Social Networks 120

Social Networks Lead Generation Network Marketing B2B Marketing 120

markempa

NOVEMBER 8, 2005

« Lead Generation Summit Notes | Main | Podcast: How to Nurture Leads » Dont Depend on Technology To Fill the Sales/Marketing Chasm I found this article by Janet White, author of Buying Right: Vendor and Software Selection on CRM Guru interesting.

Work Management 120

Work Management Marketing Management Lead Generation B2B Sales 120

markempa

APRIL 5, 2006

The article is based on a recent interview with he did with Charlie Shafton, Director of Marketing Programs at Aspect Software. The article is based on a recent interview with he did with Charlie Shafton, Director of Marketing Programs at Aspect Software.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Lead Generation Demand 120

markempa

JUNE 7, 2005

A few years ago, I worked on a lead generation program with a client that launched a new product life cycle management (PLM) software product. As a result, their new software product went from zero to $8 million in its first year and their revenue more than doubled in their second year to $20 million.

Lead Generation 120

Lead Generation Marketing Budget SIC Budget Programs 120

markempa

NOVEMBER 17, 2005

The best part was that their solution was not buying CRM software instead, they focused on developing collaboration and teamwork. The best part was that their solution was not buying CRM software instead, they focused on developing collaboration and teamwork. I agree with all of the suggestions in the case study.

B2B Sales 120

B2B Sales Lead Generation Sales Leads Sales Qualified Leads 120

markempa

FEBRUARY 1, 2006

It explains how Steelwedge, " a previously little-known software company became a trusted and admired brand in a couple of short years. It explains how Steelwedge, " a previously little-known software company became a trusted and admired brand in a couple of short years.

Lead Generation 120

Lead Generation Generation Leads Lead 120

markempa

AUGUST 10, 2005

How Clients Buy: The Benchmark Report on Professional Services Marketing and Selling from the Client Perspective by RainToday.com If you are a marketer for a company that sells software, hardware, or IT Services, I urge you to get a copy of MarketingSherpas IT Marketing Benchmark Guide.

Lead Generation 120

Lead Generation Work Management Marketing Management Marketing Report 120

markempa

MAY 23, 2005

« State of the Art Lead Tracking | Main | Blueprint for Personal Lead Generation Success » Peformance Measurement, Corporate Culture and the CMO Yesterday, I met with the CEO, CMO and CSO at a top 500 software company. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

CMO 120

CMO Lead Generation Marketing Budget BtoB 120

markempa

NOVEMBER 15, 2005

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Generation Work Management Leads 120

Hubspot

JANUARY 4, 2013

There are tons and tons of ad blocking software services out there that work to block the interruptive ads, adware, banner ads, Flash, and pop-ups we all hate so much while we're surfing the web. Furthermore, the act prohibits telemarketers from calling people before 8 a.m. 5) Ad Blockers. or after 9 p.m. 8) Online Radio.

Paid Content 28

Paid Content Inbound Marketing Telemarketing Advertising Agencies 28

Industrial Marketing Today

OCTOBER 21, 2010

Quality of leads delivered” was considered as most important by 464 respondents from the manufacturing sector as reported in Trends in Industrial Marketing 2010 released by GlobalSpec. I came across a recent post by Lauren Carlson of Software Advice where she has provided seven key reasons why B2B marketers are adopting marketing automation.

Marketing Automation Services 60

Marketing Automation Services Inbound Marketing Marketing Automation Top of Funnel 60

Webbiquity

JANUARY 2, 2013

Most outbound marketing spend is on telemarketing, followed by direct mail and trade shows. The financial services (75%), insurance (50%) and software (50%) industries are the most advanced when it comes to having separate content marketing strategies for each channel through which they distribute content. iMedia Connection ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Hubspot

FEBRUARY 10, 2012

consumers to limit the telemarketing calls they receive. If you do cold call and use telemarketing. Real-Life Offender: In December 2010, the FTC shut down two groups of Florida-based telemarketers that inundated consumers with “robocalls” in which they falsely promised to reduce consumers' credit card rates.

Paid Content 28

Paid Content Privacy Policies Advertising Agencies Telemarketing 28

Directive Agency

JUNE 24, 2019

I had had some really bad sales jobs in high school where I would call people up, telemarketing, selling them coupon books, selling coupon books to little old ladies who absolutely didn’t need them. Cyrus Shepard : What most people don’t know is, Zyppy is actually a stealth software company. This was magic to me.

Work Management 40

Work Management Planning Marketing Management Peer-to-peer 40

Directive Agency

JUNE 24, 2019

I had had some really bad sales jobs in high school where I would call people up, telemarketing, selling them coupon books, selling coupon books to little old ladies who absolutely didn’t need them. Cyrus Shepard : What most people don’t know is, Zyppy is actually a stealth software company. This was magic to me.

Work Management 40

Work Management Planning Marketing Management Peer-to-peer 40

markempa

APRIL 12, 2007

Closed loop feedback is often touted in CRM software and often relied on to be the single source of sales and marketing collaboration. However, collaboration does not spontaneously erupt from software. Closed loop feedback is often touted in CRM software and often relied on to be the single source of sales and marketing collaboration.

ROMI 120

ROMI Lead Generation Work Management B2B Marketing 120

PureB2B

MAY 29, 2016

They also provide interesting statistics on lead generation, marketing, and even CRM software in easy-to-read nuggets of wisdom that are totally share-worthy. In this podcast, Adam Bluemner from Find Accounting Software talks about the most effective follow-up strategies for web-based B2B lead generation from an analysis of 63,256 calls.

Lead Generation 62

Lead Generation Resources Sales Qualified Leads Generation 62

PureB2B

MAY 29, 2016

They also provide interesting statistics on lead generation, marketing, and even CRM software in easy-to-read nuggets of wisdom that are totally share-worthy. In this podcast, Adam Bluemner from Find Accounting Software talks about the most effective follow-up strategies for web-based B2B lead generation from an analysis of 63,256 calls.

Lead Generation 54

Lead Generation Resources Sales Qualified Leads Generation 54

PureB2B

MAY 29, 2016

They also provide interesting statistics on lead generation, marketing, and even CRM software in easy-to-read nuggets of wisdom that are totally share-worthy. In this podcast, Adam Bluemner from Find Accounting Software talks about the most effective follow-up strategies for web-based B2B lead generation from an analysis of 63,256 calls.

Lead Generation 48

Lead Generation Resources Sales Qualified Leads Generation 48

Crimson Marketing

JULY 9, 2015

Although Paychex remained solidly profitable, business was flat in 2009 and declined slightly in 2010. “We Inbound telemarketers dutifully asked callers how they found Paychex, but responses were vague. The number of businesses with 20 to 49 employees – Paychex’s sweet spot – fell 13.5 Paychex now had insight.

Cost per Acquisition 100

Cost per Acquisition Paid Search Agency CPA Planning 100

The ROI Guy

NOVEMBER 8, 2006

With this mindset would companies have rigid return policies – such as the miserable penalties that existed at Blockbuster and forced me out as a customer, or the damage that short term aggressive telemarketing campaign might have on future loyalty versus short term temporary revenue gains. Latest Research. Let the Good Times Roll?

ROI 40

ROI Budget Programs Marketing Budget Work Management 40