markempa

JUNE 14, 2005

Richard Karpinski wrote the piece which, from what I can tell, is one the the first articles on WOM for B2B marketers. Where do you think WOM fits into a traditional lead generation strategy ? Richard Karpinski wrote the piece which, from what I can tell, is one the the first articles on WOM for B2B marketers.

Word of Mouth 120

Word of Mouth BtoB Buzz WOM 120

Tony Zambito

MAY 13, 2011

While this second report highlights the continuation of the changes noted in the 2010 report, there is definitely a “more of” aspect that is revealed and a few surprises.    Blogs, WOM, Twitter, and Direct Mail were all ahead of Facebook in terms of influence.    What was the King of Influence in this survey? 

Buyer Personas 100

Buyer Personas WOM B2B Paid Search Agency 100

markempa

MARCH 30, 2005

When it comes to word of mouth marketing (WOM), Ive observed that many B2B marketers, marketing blogs and the media seem overly concerned about brand building. Instead they should focus more on reputation building especially, if they have a complex sale. They have it wrong. Word of mouth is all about our reputation. They have it wrong.

Word of Mouth 120

Word of Mouth Lead Generation WOM B to B 120

markempa

MAY 20, 2005

« Asking for referrals does more than generate leads | Main | Lead generation ROI depends on a good handoff » Lead Generation via Industry Experts Proactively building relationships with industry experts is a powerful way to generate sales leads and positive word of mouth (WOM). Do your research (step 2 above).

Lead Generation 120

Lead Generation Ideal Customer Profiles Lead Scoring Lead Ranking 120

Convince & Convert

APRIL 28, 2010

Over 90% of sales were from those referrals. In particular, sales and leads (as opposed to chatter, sentiment, buzz, purchase intent, etc.). Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

markempa

MAY 25, 2005

« Velocity of Lead Follow-Up Is Critical To Winning the Complex Sale | Main | B2B Lead Generation Blog Nominated for MarketingSherpas 2005 Readers Choice Blog Awards » How to leverage word of mouth for more leads I liked this post by Joe Cullinane, author of 21st Century Selling , over at his WOMP blog.

Word of Mouth 120

Word of Mouth Lead Generation Sales Qualified Leads WOM 120

markempa

JUNE 14, 2007

Blogs, podcasts, WOM, etc.) Jill Konrath: Selling to Big Companies Jill Konrath: SNAP Selling: Speed Up Sales and Win More Business with Todays Frazzled Customers Josiane Chriqui Feigon: Smart Selling on the Phone and Online: Inside Sales That Gets Results Michael W. You can’t do that with Hawking.” It’s a momentum thing.

Lead Generation 120

Lead Generation Social Media B2B Marketing Social Marketing 120