2010, RSS, Studies and Web 2.0 - B2B Marketing Zone

B2B Marketers Hold Off on Killing Traditional Media

The Effective Marketer

OCTOBER 22, 2010

Their latest study points out that “The majority of B2B organizations are increasing marketing budgets for inbound marketing tactics, including social media, virtual events and webinars, SEO and PPC&#. You can follow any responses to this entry through the RSS 2.0 You can leave a response , or trackback from your own site.

Planning

Planning Work Management Marketing Management Marketing Budget Creation

B2B Marketing Summit Shows Old Problems Persist

The Effective Marketer

OCTOBER 14, 2010

According to their post: “Last week in San Francisco, 211 business-to-business marketers spent two days sharing insights, case studies and advice on social media marketing, lead generation, Sales and Marketing alignment, and other hot-button issues on the West Coast swing of MarketingSherpa’s seventh annual B2B Marketing Summit.&#

Planning

Planning Work Management B2B Marketing Marketing Management

The Danger of Email Marketing Benchmarks « The Effective Marketer

The Effective Marketer

FEBRUARY 15, 2010

Studies from multiple email marketing service providers show different numbers when it comes to delivery rates, bounce rates, open rates, clickthrough rates, and more. This entry was posted on Monday, February 15th, 2010 at 8:15 am and is filed under Email Marketing , Online Marketing. Like Be the first to like this post.

Advertising Benchmark

Advertising Benchmark Work Management Marketing Management Planning

Social Media with Email Marketing – is it the Super Combo?

Industrial Marketing Today

JUNE 24, 2010

by Achinta Mitra on June 24, 2010 in B2B E-Mail Marketing , Industrial Marketing & Web 2.0 , Social Media Marketing , Social Networking Lately, social media seems to garner all the attention in the media and blog posts with very little mention about email marketing. The first study done by AWeber (aff.

Social Media

Social Media Email Marketing Social Marketing Web 2.0

The Role of B2B Marketing is Shifting from Lead Generation to.

Industrial Marketing Today

MAY 7, 2010

Here are some of the key findings from the study: Emerging Trends: 61% of the respondents (500 total) cited Driving Revenue as the most important success metric as compared to Sales Accepted Opportunities (40%), Qualified Leads (39%) with website visits and click-through rates trailing way at the back at 12% each.

Lead Generation

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing

The Distribution Trap – How Innovations Become Commodities

Industrial Marketing Today

APRIL 22, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website The Distribution Trap – How Innovations Become Commodities by Achinta Mitra on April 22, 2010 in Industrial Marketing Strategies , Sales Strategies I read an eye-opening article by Andrew R. Copyright © 2010 Tiecas, Inc.

Distribution

Distribution Web 2.0 Lead Ranking Privacy Policies

How Relevant Marketing Content Helps B2B Branding

Industrial Marketing Today

JUNE 29, 2010

According to a study done by Professor John A. One of the key findings from the study was that B2B marketers are realizing that developing brand awareness among their customers’ customers can capture a larger share of channel margins and build loyalty that can protect them against lower-priced competitors.

Relevance

Relevance B2B Marketing Web 2.0 Brand Identity

Is Content Curation an Easy Way for Content Marketers to Do More.

Industrial Marketing Today

JULY 14, 2010

by Achinta Mitra on July 14, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing Even though “content curation” is not a common phrase, there’s plenty of discussion to be found on the Internet. Heck, even MS Word kept flagging curation as a misspelled word.

Curation

Curation RSS Web 2.0 Content Marketing

B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

Industrial Marketing Today

JUNE 12, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question by Achinta Mitra on June 12, 2010 in Industrial Marketing Strategies , Sales Strategies , Website Design & Development Do you show prices on your B2B website?

Sales Management

Sales Management Pricing Price Marketing Websites

The Disconnect Between B2B Content Marketing and Customer Engagement

Industrial Marketing Today

JULY 29, 2010

The majority of Chief Marketing Officers (CMOs) consider customer engagement as their top priority according to a recent study done by Forbes Insights and George P. That was the good news part of the study. That was one of the key findings of the “2010 Lead Generation Marketing ROI Study” by the Lenskold Group.

B2B Marketing

B2B Marketing Top of Funnel BtoB Peer-to-peer

Creating Relevant B2B Marketing Content: Walk the Talk

Industrial Marketing Today

JUNE 19, 2010

The chart below from a research study done by Forrester illustrates this point very clearly. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Relevance

Relevance B2B Marketing CMS Development Buying Cycle

High-Performance Email Marketing for Attracting and Engaging.

Industrial Marketing Today

OCTOBER 2, 2010

Let’s look at two case studies to see how industrial marketers are using email to reach and engage with industrial buyers. Case study #1: B2B lead generation through better segmenting and more focused email content Business challenge: FreightCenter wanted to change its customer mix of 70/30 (B2C/B2B) to a more B2B-centric mix.

Email Marketing

Email Marketing Planning Web 2.0 BtoB

B2B Lead Generation Using a Business Blog

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation

Lead Generation Business Blogging Lead Scoring Lead Ranking

Content Auditing and Mapping it to the Industrial Buy Cycle

Industrial Marketing Today

SEPTEMBER 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

Buying Cycle

Buying Cycle Buy Marketing Budget Web 2.0

Using Content to Move Prospects Forward in the Sales Cycle

Industrial Marketing Today

MAY 5, 2010

Provide him/her with case studies and client testimonials to lower their risks and fears of selecting you. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Sales Cycle

Sales Cycle Web 2.0 Buying Cycle Privacy Policies

Variety of Content is the Key in the Early Stages of the.

Industrial Marketing Today

SEPTEMBER 13, 2010

According to the same research study done by GlobalSpec, during the initial Research phase, 42% of buyers evaluate four or more suppliers, but as buyers move closer to Procurement, only 26% get quotes from four or more suppliers. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Buying Cycle

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0

because you can't beat free marketing training

The Effective Marketer

JUNE 23, 2009

To get more insight into the formula and how it works, after watching the presentation, check out some of their website design case studies. You can follow any responses to this entry through the RSS 2.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Training

Training Planning Marketing Budget Creation Work Management

The 6 essential rules of a website redesign – Ignore them at your.

Industrial Marketing Today

JANUARY 26, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website The 6 essential rules of a website redesign – Ignore them at your peril by Achinta Mitra on January 26, 2010 in Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development Is you current website an asset or a liability?

Rules

Rules Marketing Websites Web 2.0 Buying Cycle

7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics

Webinar Metrics Marketing & Strategy Marketing Strategy Product

Content Creation Made Easy

Industrial Marketing Today

AUGUST 24, 2009

Studies have shown that people retain information quicker and longer when you engage their visual senses. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Web 2.0

Web 2.0 Copywriting Content Buying Cycle

5 Rules of Website Redesign for Engaging Engineers and Industrial.

Industrial Marketing Today

JULY 23, 2010

Build a library of various content assets such as published articles, white papers, online demos, webinars, videos, technical specifications, datasheets, case studies and customer testimonials. Extend its life by making your site content shareable via social media, RSS feeds and forward to a colleague.

Rules

Rules Marketing Websites Marketing Automation Services Web 2.0

How to Use a B2B Blog to Win Customers and Influence Prospects

Industrial Marketing Today

MAY 21, 2010

2 comments… read them below or add one } Jim Cahill May 23, 2010 at 9:46 am Achintra, Great points! Take it easy, Jim Achinta Mitra May 24, 2010 at 8:22 am Hi Jim, Great to see you here and thanks for leaving your thoughtful comments. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Web 2.0

Web 2.0 Buying Cycle B2B Blogger

Why Social Media Is Not For Everyone « The Effective Marketer

The Effective Marketer

JULY 21, 2009

You can follow any responses to this entry through the RSS 2.0 The good thing is that there are lot of success case studies on the web to help us taking the best social media marketing decision. Reply Neoco | Blog | Why Social Media Is Not For Everyone says: April 27, 2010 at 11:07 am [.] To read more, go here. [.]

Social Media

Social Media Planning Work Management Social Marketing

Re-casting How We Think About B2B Marketing Automation | MarketingProfs Daily Fix Blog

Online Marketing Institute

JANUARY 25, 2010

BLOG HOME ARCHIVES RSS/XML BECOME A MEMBER MARKETINGPROFS Adam Needles BIO 01.21.10 BLOG HOME ARCHIVES RSS/XML BECOME A MEMBER MARKETINGPROFS Adam Needles BIO 01.21.10 Is this the best projection of market growth — i.e., is this ‘the number’ for 2010? Is their definition the same as mine?

Marketing Automation Services

Marketing Automation Services Marketing Automation Top of Funnel Work Management

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 21, 2010

You are indeed the perfect case study. You are indeed the perfect case study. That is the value to me of Web 2.0 That is the value to me of Web 2.0 That is the value to me of Web 2.0 Jason Baer Thanks very much for the kind words. Those type of comments are why I do it. Bravo, man. Keep at it.

Social Media

Social Media Media Webinar Metrics Paid Search Agency

Social Pros 25 – Alison Carlman, globalgiving

Convince & Convert

JULY 20, 2012

The RSS feed is: [link]. At one point, Digg was the poster child for Social Media and Web 2.0 Digg made a big technology change or big product change, I think in, like, 2010, and basically drove away all of their customers. It was a study that came out of Pew Research Center project for “Excellence in journalism.”

Paid Content

Paid Content Digg Marketing Budget Work Management

3 Reasons Email is the Coolest Vampire Today

Convince & Convert

JULY 8, 2010

I mean it in a 2010, gothic cool sort-of-way in which vampires are smart, sexy, bankable characters who can’t be killed and are making boatloads of cash for the people who channel them into books, TV shows & movies. Seth Godin predicted that RSS would kill email. A driving force behind the company’s SUBSCRIBERS RULE! October 2007.

RSS

RSS Paid Search Agency Social Media Email Marketing

What Not To Do For Better B2B Customer Relationships

Industrial Marketing Today

JULY 1, 2010

That was the key finding of a research study done by McKinsey & Co. The table below shows results from the study that shows what sales reps do wrong to turn off B2B customers. You cant solve customers problems Achinta Mitra July 2, 2010 at 9:53 am Bruce, Thanks for stopping by and leaving your thoughtful comment.

Marketing Automation Services

Marketing Automation Services Web 2.0 B2B Lead Ranking

Driving Traffic to Your Homepage All the Time May Be a Big Mistake

Industrial Marketing Today

OCTOBER 26, 2009

Follow the golden triangle – several tracking research studies have shown that site visitors tend to track through content in a rough F-shaped pattern (see Jakob Nielsen’s eyetracking study ). Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Traffic

Traffic Lead Scoring Lead Ranking Top of Funnel

B2B marketers are stumbling in the dark

Online Marketing Institute

NOVEMBER 2, 2010

Our recent Project Open Kimono is one example -- a living B2B case study tracking our most recent content marketing campaign: the B2B Marketing Manifesto. The Return on Effort Study examines the variable of time in the evaluation of fundamental marketing tactics. Theyre missing out on a hugely powerful asset. Learn more.

Paid Content

Paid Content B2B Marketing Advertising Agencies Work Management

Is Your Industrial Website Still Just a Business Card?

Industrial Marketing Today

AUGUST 24, 2010

by Achinta Mitra on August 24, 2010 in B2B Lead Generation , Industrial Websites , Website Design & Development Unless you’ve been on a very long sabbatical from industrial and manufacturing marketing, you very well know that your website should be the hub of your online marketing.

Marketing Websites

Marketing Websites Marketing Budget Buying Cycle Web 2.0

The State of the Blogosphere 2010

Online Marketing Institute

DECEMBER 13, 2010

Brian Solis Home Articles Business – Marketing PR 2.0 – New Communications Social Media Speaking Books Appearances About The State of the Blogosphere 2010 December 13, 2010 View Comments The question we ask ourselves when examining the state of the blogosphere is whether or not the cup is half full or half empty?

Blogger

Blogger Curation Contingency Planning Classified Ads

B2B Marketing Zone

B2B Marketers Hold Off on Killing Traditional Media

B2B Marketing Summit Shows Old Problems Persist

Trending Sources

The Danger of Email Marketing Benchmarks « The Effective Marketer

Social Media with Email Marketing – is it the Super Combo?

The Role of B2B Marketing is Shifting from Lead Generation to.

The Distribution Trap – How Innovations Become Commodities

How Relevant Marketing Content Helps B2B Branding

Is Content Curation an Easy Way for Content Marketers to Do More.

B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

The Disconnect Between B2B Content Marketing and Customer Engagement

Creating Relevant B2B Marketing Content: Walk the Talk

High-Performance Email Marketing for Attracting and Engaging.

B2B Lead Generation Using a Business Blog

Content Auditing and Mapping it to the Industrial Buy Cycle

Using Content to Move Prospects Forward in the Sales Cycle

Variety of Content is the Key in the Early Stages of the.

because you can't beat free marketing training

The 6 essential rules of a website redesign – Ignore them at your.

7 Strategies for Using Content to Market Industrial Products

Content Creation Made Easy

5 Rules of Website Redesign for Engaging Engineers and Industrial.

How to Use a B2B Blog to Win Customers and Influence Prospects

Why Social Media Is Not For Everyone « The Effective Marketer

Re-casting How We Think About B2B Marketing Automation | MarketingProfs Daily Fix Blog

Convince and Convert Blog: Social Media Strategy and Social Media.

Social Pros 25 – Alison Carlman, globalgiving

3 Reasons Email is the Coolest Vampire Today

What Not To Do For Better B2B Customer Relationships

Driving Traffic to Your Homepage All the Time May Be a Big Mistake

B2B marketers are stumbling in the dark

Is Your Industrial Website Still Just a Business Card?

The State of the Blogosphere 2010

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