markempa

OCTOBER 11, 2006

« White Papers and Lead Generation, Key for BtoB Marketers | Main | Lead Generation for the Complex Sale » How to Become a Thought Leader and Attract Customers Would you like to be more visible and generate sales leads on a limited budget? Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Thought Leadership Thought Leadership Generation 120

markempa

FEBRUARY 1, 2006

This new case study by MarketingSherpa demonstrates the practical application of the halo effect. We see the halo effect demonstrated in places like the Harvard Business Review where its quite common to see business executives collaborate on papers with a professor or sponsor research projects.

Lead Generation 120

Lead Generation Generation Leads Lead 120

The ROI Guy

SEPTEMBER 17, 2010

The past decade has seen an exciting and dramatic increase in new digital marketing channels including Twitter, Facebook, e-mail, search engines, webinars, virtual trade shows and more. Rounding up the challenges, recent studies indicate that 9 out of 10 of buyers say that when they are ready to buy, they find you.

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

markempa

AUGUST 10, 2005

« Getting into big companies | Main | Lead Generation via white papers and webinars » Two new reports on marketing and lead generation If you sell complex services or technology solutions I encourage you investigate these reports, I think youll find a ton of value. Ive read both of them and they are terrific. Do you sell services?

Lead Generation 120

Lead Generation Work Management Marketing Management Marketing Report 120

Online Marketing Institute

MAY 18, 2010

TopRank SEO client, Jiyan Wei from Vocus will present a case study of how they’ve used and advanced their SEO efforts with the 500,000 press releases hosted on PRWeb. Here Webinars, videos, key opinion leader Q&As articles or case studies (to name a few asset types) could be ideal ways to satisfy the needs of targets in this stage.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Online Marketing Institute

JULY 31, 2012

White Papers. 2010 Eddie and Ozzie Awards Call for Entries OPEN! Paper Merchants. Case Studies in Custom Content. Fashion Shows. Trade Show. M&A and Finance. Sales & Marketing. --> Bloggers. --> Resources. Video Center. ENews Sign-Up. --> Magazine. Browse Issues. Subscribe Now. Webinars Events.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Webbiquity

NOVEMBER 5, 2019

Cold calls, trade shows, direct mail, and print ads were the primary forms of marketing. Include a section for white papers, case studies, and videos. Per Google Trends , interest in content marketing increased by a factor of 10 from December 2010 to September 2017. White papers. Case studies.

Paid Content 239

Paid Content Sales Management Work Management Marketing Automation Services 239

Webbiquity

JANUARY 2, 2013

Most outbound marketing spend is on telemarketing, followed by direct mail and trade shows. 500 (fastest-growing companies) had a blog in 2011, down from 250 firms in 2010, despite the fact that 92% of all companies with blogs say it has been successful for their business. ( iMedia Connection ). iMedia Connection ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

markempa

MARCH 2, 2007

That means that sales must provide input to marketing (and marketing needs to accept and value the input) on the development of things such as sales collateral, white papers, case studies, articles, advertising, e-mail campaigns, value proposition development etc. as a joint team.

Lead Generation 120

Lead Generation B2B Sales Sales Leads Sales Qualified Leads 120

markempa

AUGUST 1, 2006

According to studies, the single biggest challenge for contemporary B2B marketers is effective lead generation. Studies show that almost all efforts are wasted because sales doesnt follow up or they get lost or discarded. Ive often said that the e-book is the hip and stylish younger sister (or brother) to the nerdy white paper.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

Webbiquity

NOVEMBER 12, 2013

Webinars, virtual events and other digital communications channels are driving trade shows and other live events to extinction, right? Nearly three-quarters of brand marketers still view live trade shows and conferences as either “very valuable” or “essential to doing business.” eMarketer ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

Webinars, virtual events and other digital communications channels are driving trade shows and other live events to extinction, right? Nearly three-quarters of brand marketers still view live trade shows and conferences as either “very valuable” or “essential to doing business.” eMarketer ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100