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Email, SMS & Push: How to Automate a Multi-Channel Experience

Delivra

As a marketer, you only have to digest a few statistics to understand that your marketing strategies demand a multi-channel approach—more so than any other time in modern history. 84% of Americans are accessing the internet from smartphones—a percentage that has significantly risen from the 23% that was reported in 2010.—

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How (and why) to post to Instagram from PC or Mac

Sprout Social

When Instagram launched in 2010, users could only share square images from their mobile devices. Since then, the app has evolved to include features such as multi-image posting, private messaging and a broad set of editing tools that can make an amateur smartphone picture look like a professional image. Post scheduling. Image editing.

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Pega Customer Decision Hub Offers High-End Customer Journey Orchestration

Customer Experience Matrix

The Customer Decision Hub from Pega (formerly PegaSystems) is certainly mature: the product can trace its roots back well over a decade, to a pioneering company called KiQ Limited, which was purchased in 2004 by Chordiant, which Pega purchased in 2010. Offers can include multi-step flows with interactions over time and across channels.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. Help clients tie search success to social media through wise keyword analysis, multi-media optimization and ongoing link acquisition.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

However, for marketers, a social media address is insufficient to manage that channel. We need to relate that contact to the networks where they participate, which requires we build programs tailored to each of those channels. through a new channel. Write your messaging to the personas and build your lists based on the tags.

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Webinar Replay: 2012 B2B Marketing Benchmark Report Reveals How Marketers Can Transform Mounting Pressure, Challenges into Revenue

markempa

8:20 – Jen compares B2B Benchmark Report responses between 2009, 2010 and 2011. 11:30 – Kaci Bower presents a case study on how Postcard Mania, a B2B organization serving small to medium businesses, combined a lead-generation effort with a multi-channel nurturing strategy that optimized their marketing and sales funnel.

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How B2B Marketers can Attract Gen Z to Improve Their Brand Value

Valasys

Escaping the limelight & focus of the marketing world, quickly grew the Gen Z – the generation born between 1996 & 2010. Focus on Social Media Marketing Strategies : According to Criteo, the most popular social media channels for Gen Zers are YouTube, Snaphat & Instagram.