The Effective Marketer

MARCH 24, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Why Sales and Marketing Don’t Get Along Talk to marketing mangers and sales managers about their biggest complaint and you will likely hear “They don’t follow up on leads!&#

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

APRIL 6, 2011

This entry was posted on Wednesday, April 6th, 2011 at 9:00 am and is filed under Email Marketing , Marketing Automation. Check out part 1 of the “ Taking control of the email vendor selection process &# article and let me know what you think! You can follow any responses to this entry through the RSS 2.0

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

The Effective Marketer

SEPTEMBER 23, 2009

That’s why I’m eager to check out two resources: MarketingProfs Digital Marketing World The folks at MarketingProfs held an online trade show that had a great speaker lineup and relevant topics for those in the online world, being very focused on tactics for lead generation, social media, and email marketing among other topics.

Training 100

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The Effective Marketer

MAY 18, 2011

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The Effective Marketer

MARCH 10, 2011

This means that is time to update my previous charts on marketing automation funding (see below) and the funding timeline, because HubSpot just surpassed Marketo as the highest funded marketing software vendor to date. For Eloqua, at least, they say there’s no need to worry since HubSpot is serving a very different market.

Work Management 100

Work Management Marketing Management Marketing Automation Services Hubspot 100

The Effective Marketer

OCTOBER 14, 2010

According to their post: “Last week in San Francisco, 211 business-to-business marketers spent two days sharing insights, case studies and advice on social media marketing, lead generation, Sales and Marketing alignment, and other hot-button issues on the West Coast swing of MarketingSherpa’s seventh annual B2B Marketing Summit.&#

Planning 100

Planning Work Management B2B Marketing Marketing Management 100

The Effective Marketer

MAY 9, 2011

Besides the rise of social media as marketing channel, the emergence of marketing technology, more specifically Marketing Automation systems, in which you can configure the automated distribution of content to customers and prospects has been changing the way marketers see and create conent.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

FEBRUARY 7, 2011

Take for instance the following: The average webcasts captures 441 registrants Attendee participation is usually 50-60% of registrations 15-30% of registrants are sales-qualified opportunities The numbers above should be enough for you to go back to your own metrics and see how you compare. United States License. United States License.

Webinar Metrics 100

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The Effective Marketer

JANUARY 7, 2011

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Creativity 100

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The Effective Marketer

SEPTEMBER 29, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How Success is Misunderstood How do you define success? Number of leads generated? Amount of sales or deals closed? If you answered “it depends&# , then you’re thinking smart.

Marketing Budget 100

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The Effective Marketer

AUGUST 23, 2010

This entry was posted on Monday, August 23rd, 2010 at 8:30 am and is filed under Communication , Social Media. Here’s the link to the podcast SPOS#214 , it’s worth listening to. Then, check out Mitch’s blog Ghost Blogging And Last Rites for some additional insight and great comments by readers. United States License.

Work Management 100

Work Management Marketing Automation Services Marketing Budget Creation Marketing Budget 100

Ambal's Amusings

MAY 5, 2010

We asked Jon Miller "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Jon Miller is VP of Marketing at Marketo , the fastest growing marketing automation vendor. Blog Modern B2B Marketing Twitter jonmiller2. Jon Miller.

Allocation 100

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The Effective Marketer

AUGUST 2, 2010

But wait, that’s not new… is back to marketing 101 you’d think, no? This entry was posted on Monday, August 2nd, 2010 at 12:00 pm and is filed under Social Media. It seems it has all to do with creating the right message for your audience. You can follow any responses to this entry through the RSS 2.0

Social Media 100

Social Media Work Management Marketing Management Marketing Automation Services 100

The Effective Marketer

MAY 7, 2010

This entry was posted on Friday, May 7th, 2010 at 8:15 am and is filed under Social Media , Uncategorized. Rule 1: Listen Rule 2: Engage Rule 3: Measure And my favorite quote is “Don’t assume social media is the answer to everything&#. You can follow any responses to this entry through the RSS 2.0 United States License.

Social Media 100

Social Media Media Work Management Marketing Automation Services 100

The Effective Marketer

FEBRUARY 10, 2011

This entry was posted on Thursday, February 10th, 2011 at 12:19 pm and is filed under Email Marketing , Lead generation , Marketing Training , Online Marketing. Test them, see if they work, then be the judge. No one knows your industry and customers better than you. United States License. United States License.

Planning 100

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The Effective Marketer

FEBRUARY 22, 2011

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Planning 100

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markempa

AUGUST 24, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Work Management 120

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The Effective Marketer

APRIL 6, 2009

Example: for a question like “do you have experience with trade shows?” which is not necessarily a very good question to begin with, but let’s leave it like this for now) you could answer: “yes, I have experience with trade shows and have handled many throughout my career”. OK, you have experience, but how much?

Planning 100

Planning Work Management Marketing Management Trade Show 100

The Effective Marketer

MAY 3, 2011

The Goal of Marketing Software The need for marketing software comes from the necessity to better understand customer behavior across multiple channels. The goal is to make use of cross channel marketing strategies to target the customer at the right moment and influence purchase decisions. Like Be the first to like this post.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

The Effective Marketer

JANUARY 13, 2011

So with all these new channels available, why does email marketing continue to be a top choice for marketers everywhere? According to the research “ email marketing’s ability to provide a high quantity of leads combined with direct revenue gains ” is what makes it still an attractive channel. United States License.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

markempa

APRIL 18, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Demand Generation Agencies 120

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The Effective Marketer

NOVEMBER 29, 2010

Is a valid question to answer in your objective) and although he doesn’t describe what the “marketing objectives” are, I would focus on lead generation numbers (how many qualified leads, for example) although other metrics such as “number of blog posts” or “twitter messages” could be valid objectives for social media campaigns.

Planning 100

Planning Work Management Marketing Management Effectiveness 100

The Effective Marketer

JULY 23, 2010

This entry was posted on Friday, July 23rd, 2010 at 2:51 pm and is filed under Uncategorized. People turned their heads at me, there was an uncomfortable 2 seconds silence, and then she ignored me and moved on. I still haven’t had a need for trigonometry in my life, but who knows what the future holds? United States License.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

SEPTEMBER 20, 2010

This entry was posted on Monday, September 20th, 2010 at 9:00 am and is filed under Communication , Marketing Strategy , Social Media. One Response to The Opposite of Advertising Diego Silber says: September 20, 2010 at 9:13 am Thank you for mentioning Marca de Gol! You can follow any responses to this entry through the RSS 2.0

Work Management 100

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ANNUITAS

JANUARY 10, 2011

We sat down with Steve and had some great discussion around B2B marketing and what lies ahead for the marketing automation industry. As we exited 2010, there were a lot of predictions for what’s in store for B2B Marketing in 2011. In your view what will 2011 bring for B2B Marketers?

Enterprise Management 100

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The Effective Marketer

NOVEMBER 6, 2009

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Social Media 100

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The Effective Marketer

DECEMBER 8, 2009

Quality varies: [link] Can you recommend other resources for free marketing knowledge? Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Planning 100

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Industrial Marketing Today

APRIL 21, 2010

How does one generate high quality, educated leads, not just site visitors on a marketing budget that is less than 1% of the projected revenue? Now, that doesn’t sound very different from most b2b and industrial marketers but wait till you hear/read about the phenomenal results that Holly and her team have produced.

Budget Programs 60

Budget Programs Education Marketing Budget Lead Scoring 60

The Effective Marketer

AUGUST 5, 2010

The best marketing ends up being what the employees tell their friends about their companies. This entry was posted on Thursday, August 5th, 2010 at 9:00 am and is filed under Hiring , productivity , Uncategorized. How they like (or don’t like) the perks, and when magazines like Inc pick that up and write a story.

Marketing Budget 100

Marketing Budget Paid Search Agency Planning Work Management 100

The Effective Marketer

OCTOBER 5, 2010

This entry was posted on Tuesday, October 5th, 2010 at 9:05 am and is filed under Communication , Content Marketing , Online Marketing , Web Design. Then save the comments and share the unique link with your team. If there’s one thing missing is the ability to draw on the page. Any other tools I have missed?

Marketing Websites 100

Marketing Websites Marketing Automation Services Work Management Marketing Budget Creation 100

The Effective Marketer

NOVEMBER 30, 2009

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Marketing Budget Creation 100

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The Effective Marketer

MAY 18, 2010

This bunch sees marketing only as a job. Outside work they don’t want to check out a blogabout the newest lead nurturing technology, or fly out to attend a marketing conference. Funny thing is, Passionate Marketers are not necessarily better at marketing than Job Marketers. What type of marketer are you?

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

NOVEMBER 16, 2009

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Work Management 100

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The Effective Marketer

JANUARY 6, 2009

Marketers are used to creating marketing plans, including advertising campaigns, trade show schedules, etc. Many marketers I know have calendars posted on the walls marking important dates, deadlines, events, and so forth. A great marketing plan is created! Spreadsheets abound, and ideas flow.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

MAY 10, 2010

This entry was posted on Monday, May 10th, 2010 at 11:45 am and is filed under Communication , Marketing Strategy , Online Marketing , Social Media , Uncategorized. You can follow any responses to this entry through the RSS 2.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Planning 100

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The Effective Marketer

APRIL 9, 2009

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Lead Scoring 100

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The Effective Marketer

JANUARY 3, 2009

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Work Management 100

Work Management Marketing Automation Services Marketing Management Marketing Budget Creation 100