Industrial Marketing Today

JULY 6, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Translate Features into Benefits if You Want Your Marketing Content to Engage and Sell by Achinta Mitra on July 6, 2010 in Content Marketing , Industrial Marketing Strategies , Sales Strategies Marketing 101 teaches you “Customers buy benefits and not product features.”

Features 60

Features Web 2.0 Planning Work Management 60

Industrial Marketing Today

OCTOBER 2, 2010

They are combining video, audio and sophisticated tracking tools to deliver email campaigns with highly customized messages that engage prospects in their preferred format and measure interactions beyond just open and click-thru rates and well into website behavior. Copyright © 2010 Tiecas, Inc.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

APRIL 30, 2010

Ardath Albee is a B2B Marketing Strategist and the CEO of her firm, Marketing Interactions, Inc. Copyright © 2010 Tiecas, Inc. The sooner marketers start thinking about content as strategic assets that must be managed accordingly, the more traction they’ll start to gain from the ways in which they use it.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Industrial Marketing Today

MAY 21, 2010

Navigation and your calls to action play a major role in how your visitors interact with your blog. 2 comments… read them below or add one } Jim Cahill May 23, 2010 at 9:46 am Achintra, Great points! Copyright © 2010 Tiecas, Inc. Don’t fall in love with eye candy, it can be distracting.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

OCTOBER 26, 2010

They are: Change in buyer behavior – the B2B buyer is now in control and will only interact with your salespeople on their preferred schedule, probably towards the tail end of their buying cycle. Any particular strategy or tactic gaining on something that you did in 2010? How are you allocating your 2011 B2B marketing budget?

Marketing Budget Creation 60

Marketing Budget Creation Marketing Budget Inbound Marketing Tactics 60

Industrial Marketing Today

MAY 6, 2011

As an industrial marketing consultant, I interact on a daily basis with engineers and technical professionals from the Automation and Process Control industry. In 2011, 33% of the respondents chose this option which is a five point jump over 2010. Digital marketing trends in 2011.

Design 60

Design Work Management Marketing Management Paid Search Agency 60

Industrial Marketing Today

NOVEMBER 14, 2010

In his article “Engineers—re-engineer yourself,” published in the March/April 2010 issue of InTech, he wrote , “Engineering is a detail-orientated job. According to a recent study done by the CMO Council and Accenture Interactive , marketing and IT executives do not get along either and don’t believe they are highly effective partners.

Advertising Agencies 60

Advertising Agencies Paid Search Agency Work Management CMO 60

Industrial Marketing Today

OCTOBER 21, 2010

Quality of leads delivered” was considered as most important by 464 respondents from the manufacturing sector as reported in Trends in Industrial Marketing 2010 released by GlobalSpec. Ardath Albee, CEO of Marketing Interactions , wrote a very interesting post about the unified definition of a high quality lead. It scored 8.6

Marketing Automation Services 60

Marketing Automation Services Inbound Marketing Marketing Automation Top of Funnel 60

Industrial Marketing Today

JULY 1, 2010

2 comments… read them below or add one } Bruce Rasmussen July 2, 2010 at 4:59 am The importance of the sales experience is reinforced by the Integrated Sales Executive Council. You cant solve customers problems Achinta Mitra July 2, 2010 at 9:53 am Bruce, Thanks for stopping by and leaving your thoughtful comment.

Marketing Automation Services 60

Marketing Automation Services Web 2.0 B2B Lead Ranking 60