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2010 Will Bring New Features to Demand Generation Systems

Customer Experience Matrix

Summary: the demand generation market will continue to grow in 2010, and it may attract some new, big competitors from outside the industry. What will 2010 bring? The underlying insight is that there’s so much information available today that people don’t have time to digest large blocks of it. external data.

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Eloqua Experience 2010

LeadSloth

Eloqua has more information about this in a blog post. The new Eloqua Cloud Connector product integrates 3rd party applications like JigSaw and Webex in the Program Builder. In short, it is about understanding how marketing and sales drive revenue.

Eloqua 100
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Microsoft Buys LinkedIn for $26.2 Billion: Get Ready for Software Vendors as Data Owners

Customer Experience Matrix

It gives Microsoft access to a rich trove of personal and company information, something it didn’t have before (although Microsoft probably collected more personal and company data than most of us realize). LinkedIn is primarily a social network with revenue from subscriptions, recruiting services, and advertising.

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Marketing Automation System Trends: What We Found in the Raab Guide

Customer Experience Matrix

I’m pleased to report that the 2010 edition of the Raab Guide to Demand Generation Systems is officially available today, with updated entries on all vendors (alphabetically: Eloqua , Manticore Technology , Market2Lead , Marketbright , Marketo , Neolane and Silverpop Engage B2B ). But enhanced reporting was the most common improvement of all.

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Power Selling Tools: Things Every Startup Sales Team Needs Selling At a Startup

Online Marketing Institute

When most people think ab0ut website analytics they think of Google Analytics , which really is a poor tool for a sales person to be looking at as it provides information overload. There is just too much information there that will distract from the goal of understanding who is coming to your site and how to capitalize on this traffic.

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B2B data decay and list rental – buyer beware!

Biznology

In 2009, we updated our original 2002 study on B2B Data Decay that has been cited by Dun & Bradstreet, Zoom, Jigsaw (now part of Salesforce.com) and others. Since we sell individuals and not companies, it is critical to have the individuals contact information correct. (To In other words, almost 62.5% NelNet showed Steve G.

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The 6th Annual MarketingSherpa B2B Marketing Summit in San Francisco

Adobe Experience Cloud Blog

The summit kicked off with Flint McGlaughlin speaking on landing page optimization, information complimentary to the content in the MarketingExperiments Landing Page Optimization Course where marketers crowd in to hear Flint give tips for a day on how to improve their landing page conversions.