Best LinkedIn Guides, Tips and Tactics of 2010
FEBRUARY 16, 2011
LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. According to recent research , 32% of B2B marketers use LinkedIn to generate leads, versus just 16% who do so on Facebook. Digg this!
Best Email Marketing Tips, Tactics and Metrics of 2010
FEBRUARY 21, 2011
3 items that should be in your 2010 email budget by BtoB Magazine. Daniel Flamberg presents his ten commandments to make your brand and message stand out in the in box, like maintaining a clean list, limiting response options, and my favorite: “send less better.. Add Google Analytics to Emails and Gain B2B Lead Generation Intelligence by Industrial Marketing Today.
50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)
OCTOBER 5, 2010
You’ll find the answers to these questions and many more here in 50 of the best Twitter tools, posts, how-to guides and rants of 2010 so far. Brian Solis provides a wealth of statistics that answer these questions and more, e.g., 87% of Americans said they were familiar with Twitter in 2010, up from just 26% in 2009. Post on Google Buzz. Share this on LinkedIn.
Internet Trends From The Web 2.0 Summit
B2B Marketing Insider
NOVEMBER 30, 2010
Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 30, 2010 Subscribe Internet Trends From The Web 2.0 But not anymore as it is hard to decide whether you would rather be Apple, Google or Facebook. Holy Cow!
Best Website Design Guides and Tips of 2010
MARCH 3, 2011
Jacob Gube presents 15 examples of creative and unique ways that organizations have integrated Twitter feeds on their websites, plus five resources to help display a Tweet feed on any site. Hilde Torbjornsen presents a compilation of visually stunning examples of corporate web design, mostly from very large organizations like Sony and Ford Motor Company. Post on Google Buzz.
31+ of the Coolest Social Media, Search and Web Tools of 2010
JANUARY 24, 2011
Convert PowerPoint presentations to Flash, or into YouTube videos? Economic conditions may have been tough in 2010, but there was no shortage of online innovation. A realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious. Most Popular Free Windows Downloads of 2010 by Lifehacker. ** 5 Stars.
78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)
AUGUST 16, 2010
Andrew Ran Wong provides a valuable list of productivity tips for Gmail, Twitter, Facebook, blogs, Google and other social networks to help readers get more done in less time. Kevin Barenblat presentes a taxonomy of social media failure types, including “canned responders, spammers, lurkers and serial re-tweeters. Lori Dicker presents an outstanding list of free and fee-based tools for social media monitoring, measuring and messaging. Google: the killer social media monitoring platform by Social Media Today. Post on Google Buzz. Share this on LinkedIn.
Top 56 B2B Marketing Posts for September 2010
B2B Marketing Zone Posts
OCTOBER 5, 2010
Best of B2B Marketing for September 2010. Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. Social media and the big conversation “fail” - grow - Practical Marketing Solutions , September 26, 2010 I am feeling sad and a bit ashamed of myself. Savvy B2B Marketing , September 1, 2010 The other week I had a post on the Content Marketing Institute about how to develop an editorial calendar for content marketing. What Would Google Do? Like what? &#.
36 (of the) Best Facebook Guides, Stats and Rants of 2010
JANUARY 10, 2011
Having long ago passed MySpace as the most popular social network, Facebook recently replaced Google as the most-visited website in the U.S. It started 2010 with roughly 350 million users and is now on its way to 600 million. Kohn presents a remarkably comprehensive yet understandable guide to taking advantage of the search capabilities within Facebook. Post on Google Buzz.
How PR and Social Media Can Work Together
DECEMBER 6, 2010
The social media release also links back to the company’s LinkedIn and Twitter accounts. When a blogger publishes a guest post from the company, that post gets linked in the company’s LinkedIn groups, Facebook page, Twitter and social bookmarking sites. Post on Google Buzz. Share this on LinkedIn. Social media and PR would seem to be natural allies. Since many (most?)
Best Random but Interesting B2B Marketing Posts, Articles and Resources of 2010
MARCH 8, 2011
In this penultimate best-of-last-year post you’ll find a compendium of interesting, informative and valuable but difficult-to-categorize marketing-related articles and blog posts from 2010. Next week will feature the must-see Best-of-2010 season finale post here, then it’s on to new ideas and putting 2010 in the rearview mirror. Enjoy! 101 B2B Marketing Cliches.
Best SEO Guides, Tips and Resources of 2010
JANUARY 26, 2011
How does the introduction of Google Instant change SEO tactics? Google Search Engine Optimization Starter Guide 2010- Plain Speak on SEO by WorkingPoint. 1 on Google by iMediaConnection. ** 5 Stars. On the value side, getting your site ranked #1 on both Google and Yahoo/Bing means you’ll attract (on average) 40% of ALL organic search clicks for that term.
33 (of the) Best Marketing Strategy Guides and Insights of 2010
FEBRUARY 14, 2011
Big Ed’s Top 10 B2B Marketing Trends For 2010 by Marketing-Gimbal. Edward Brice pretty much nailed the significant b2b marketing developments for 2010 (e.g. 2010: Social Network Advertising and Marketing Outlook by Brian Solis. John McTigue presents four reasons why both inbound and outbound tactics should be included in any b2b marketing strategy. Post on Google Buzz.
The 39 Social Media Tools I’ll Use Today
OCTOBER 31, 2010
I find it to be especially valuable and hassle-free for updating Twitter, Facebook, and LInkedin simultaneously. Flickr Creative Commons Search This is my go-to source for photos for the blog and presentations. This robust source for inexpensive stock photography is my secret lair of images for my presentations and workshops. It’s a good choice for agencies, too. Smart.
Best Content Marketing Guides, Tips and Tactics of 2010
FEBRUARY 2, 2011
Pointing out that lead nurturing is a critical process because “9 out of 10 visitors to your website are not ready to buy now, this post presents seven keys to creating and maintaining a successful lead nurturing program, beginning with research and content mapping and progressing through continuous measurement and refinement. Post on Google Buzz. Share this on LinkedIn.
Tom Pisello: The ROI Guy: IDC: Economic Buyers, Digital Overload.
NOVEMBER 4, 2010
Thursday, November 04, 2010 IDC: Economic Buyers, Digital Overload and Sales Enablement Define Marketing for 2011 I just had the pleasure of presenting a webinar with Randy Perry, VP Business Value at IDC. In this blog post, I present a few of the key research metrics and advice. How to Measure and Present the Effectiveness of Yo. Content is King? They do if they are.
Best Web Presence Optimization Guides and Tips of 2010
JANUARY 19, 2011
and 2) there are more ways for people to search than just Google and Yah-Bing (YouTube is now the second-largest search engine and Facebook SEO is its own emerging discipline). 20 Common LinkedIn Mistakes Online Job Seekers Make by New Grad Life. Though aimed at job seekers, this post provides an excellent checklist for anyone on LinkedIn to review. Post on Google Buzz.
7 Mistakes Speakers Make with Presentations
Writing on the Web
NOVEMBER 29, 2010
This week in Las Vegas, at Chris Farrell’s and Mike Filsaime’s Affiliatedotcom.com event , many speakers presented “7 Steps to better internet marketing. But I think there’s a perception that an audience will listen and remember 7 things from a presentation which is wrong. There’s no way anyone can remember seven tips from a presentation. 1-2-3.
Neuromarketing and How Content Marketing Works
Writing on the Web
NOVEMBER 23, 2010
Last week, I presented a speech at the 5th International Customer Media Congress in Haarlem, The Netherlands. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Share this on LinkedIn. What are 3 ways to frustrated your reader’s brains? Besides sharing what neuromarketing is teaching us about the brain and marketing, there are tips here for most web-based content publications. I hope you enjoy it and learn something. Let me know if you have questions… Blog this on Blogger. Subscribe to the comments for this post?
How to Calculate Social Marketing ROI
JUNE 24, 2010
I’m particularly interested in your feedback on this chapter because it presents some new ideas I’ve been playing with about how to calculate the ROI of almost anything. There are also nuances of calculating net present value, inflation, opportunity cost, return on capital and other fine points of finance that we won’t try to cover here for the sake of simplicity.
5 Outbound Calling Best Practices
JANUARY 21, 2010
I'll be presenting these 5 Outbound Calling Best Practices later today (4:00-6:30) at Papa Razzi in Burlington at the AA-ISP meeting ( American Association of Inside Sales Professionals ). Functional Tools - Fill the toolbox with tools, and know how to use them: Jigsaw, NetProspex, InsideView, LinkedIn, Google Alerts and Google Search, LeadLander, others. Don't.
What’s the Best Social Media Monitoring Tool? It Depends
OCTOBER 13, 2010
A simple tool like Google Alerts would pick up most stray citations. If Google Alerts had been developed with a focus on social media, this would be it. It may not catch everything, but it finds a lot (via blogs, Twitter, social news sites and Facebook public pages) and presents the information through useful charts and graphs. Post on Google Buzz. Share this on LinkedIn. Until fairly recently, keeping track of your organization’s online presence was relatively easy. No more. Budget: $0 (I have no budget, I need something free!). Alterian SM2 Freemium.
Marketing Dashboard: Passive Discovery
Digital Body Language
OCTOBER 5, 2010
In charting these two sources of awareness, all active discovery, such as referrals from search sites such as Google and Bing, and all natural traffic (visitors who just typed in your website’s address, and were not referred to it), must first be removed. This thinking needs to be applied to all areas of the revenue engine, and each has its own unique challenges.
12 Social Media Tools for B2B Pre-Event Marketing
DECEMBER 1, 2010
LinkedIn Events Setting up an event in LinkedIn is a fairly simple process. LinkedIn users will be shown events that match their specific business needs based on the information they’ve added to their LinkedIn profile (Job Title, Industry, etc.), You can even track your registration page in Google Analytics. It’s free to sign up and get started.
Job Seekers, Forget About LinkedIn: The Ultimate Guide for Your Twitter Job Search
DECEMBER 10, 2010
Don’t get me wrong: LinkedIn is still an essential part of your job search , and having an optimized LinkedIn profile and networking with others on that platform is still a prerequisite in helping you land your next job. But where LinkedIn may have been the ultimate differentiator for the job seeker two years ago, it no longer is. TweetBeep is Google Alerts for tweets!
35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)
AUGUST 26, 2010
Whether you’re anxious to get started marketing on Facebook, already there but looking for better results, or not sure if Facebook is right for your company (despite the eye-popping audience numbers), you’ll find guidance here in some of the best posts on Facebook marketing so far in 2010: tips, tactics and best practices for building Facebook pages, growing your fan (or “like ) base, advertising, optimizing for search, using Facebook apps and tools, and more, from experts like Mari Smith, Lisa Barone, Ching Ya, John Haydon, Brian Carter, Marty Weintraub and Shel Holtz.
Top 15 Recommended Social Media Books of 2010
DECEMBER 2, 2010
It seems like only yesterday when I was blogging about the top 15 recommended social media books of 2009 , but here we are ending out 2010. With the growing use of social media by both businesses and professionals, there was another influx of excellent books regarding its various uses that were published in 2010. Do chime in and share your favorite social media reads of 2010 with us!
4 Tips for B2B Marketing on Facebook
DECEMBER 23, 2010
Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Startups Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : Crowd-Sourced Johnny Cash Video Scores Grammy Nomination May 20, 2010 Leyl Master Black View Comments 4 Tips for B2B Marketing on Facebook email share email share Do you like this story? Confirmed: Google Buys Prestigious Ma.
The Ultimate Glossary: 101 Social Media Marketing Terms Explained
JUNE 23, 2010
Blogger - Blogger is a free blogging platform owned by Google that allows individuals and companies to host and publish a blog typically on a subdomain. G Google Buzz - Google Buzz is a social networking and messaging tool from Google, designed to integrate into the company's web-based email program, Gmail. In November 2006, YouTube, LLC was bought by Google Inc.
12 of the Best WordPress Guides, Hacks and Plugins of 2010
FEBRUARY 10, 2011
Code to Create Custom Share Buttons for Facebook, Twitter, LinkedIn & Delicious by B2B Online Marketing. Post on Google Buzz. Share this on LinkedIn. WordPress is no longer just the leading blog platform , but is now the most popular open-source CMS (content management system) as well. WordPress Themes and Plugins. 20 Excellent Free WordPress 3.0 Themes by Blogfreakz.
Webinar Presentations That Suck « The Effective Marketer
The Effective Marketer
MAY 25, 2009
The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Webinar Presentations That Suck You are not even 3 minutes into the webinar and you know it: The presentation will suck. How do you avoid the same mistakes you see people committing all the time when delivering web presentations? Practice.
B2B Social Media Marketing -- Does It Work?
DECEMBER 23, 2010
Kaila Strong | Dec 6, 2010 | 0 Comments Tweet Arguably, social media marketing for B2B companies is one of the most difficult campaigns to run. Many social media platforms can be utilized for B2B marketing such as the ones mentioned before, Twitter/YouTube/Facebook, as well as LinkedIn, American Express OPEN forum, and SlideShare. With more than 5 million monthly global visitors, LinkedIn might not be as big a player in the social media game as Facebook but certainly competes in the niche market of B2B social media sites. 2010 All rights reserved. With roughly 2.3
33 Inspiring B2B digital marketing case studies
grow - Practical Marketing Solutions
MAY 21, 2015
In this post, we wil feature case studies in the areas of content marketing, social media marketingm social CRM, social selling, LinkedIn marketing, and webinars. has four Facebook pages, four Twitter feeds and two LinkedIn accounts. Facebook fans (of which around 15% are customers) and 12,000 Twitter followers, as well as active accounts on Instagram, Tumblr, YouTube and Google+.
11 Predictions for B2B Social Media in 2011
Social Media B2B
DECEMBER 13, 2010
In 2010 social media made huge advances in B2B companies, but based on our review of our 2010 predictions , the adoption curve was not as steep as we anticpated. It will no longer be okay to present long spreadsheets of data or bullet-pointed presentations. Look for data to be presented in more visual manners, even beyond charts and graphs, but in word clouds, visualizations and infographics. While 2010 saw the beginnings of daily deals and group buying benefits in the B2B space, the changes this will cause in 2011 are deeper than many realize. With 4.6
Winning the Social Media Popularity Contest
DECEMBER 9, 2010
Thursday, December 09, 2010 Winning the Social Media Popularity Contest Alinean Research of Fortune 500 Popularity on Twitter, Facebook and LinkedIn. View my complete profile Links Google News Alinean Corporate Website Personal Website Blog Archive ▼ 2010 (118) ▼ December (5) Social Media Hierarchy of Needs - Best Practices f. Do White Papers Still Engage?
12 Social Media Tools for B2B Pre-Event Marketing
Social Media B2B
NOVEMBER 29, 2010
LinkedIn Events. Setting up an event in LinkedIn is a fairly simple process. LinkedIn users will be shown events that match their specific business needs based on the information they’ve added to their LinkedIn profile (Job Title, Industry, etc.), You can even track your registration page in Google Analytics. Using social media to build event attendance.
Best Social Media Stats and Market Research of 2010 (So Far)
SEPTEMBER 8, 2010
Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. Senior marketing execs see their companies moving to social media in 2010 by The Viral Garden. 92% said they personally use LinkedIn, versus 56% on Facebook. LinkedIn.