Convince & Convert

JUNE 24, 2010

Your social media strategy should do this too. Of course, you can talk about the run-of-the-mill features and benefits of your product, but that doesn’t create any real kinship. In fact, on a regular feature on the Today show… they show how the products regularly don't work. But, I’m not.

Social Media 121

Social Media Paid Content Media Webinar Metrics 121

Convince & Convert

MAY 27, 2010

I like Icerocket.com and recently mentioned it in a video, but like Social Mention for it’s more advanced features. The More Things Change, The More Things Change | Social Media Marketing | [link] [link] Tena Hartwig great post featuring @bulbstorm! The way Donovan McNabb hates T.O.

Paid Search Agency 122

Paid Search Agency Social Media PR Advertising Agencies 122

Convince & Convert

AUGUST 19, 2010

Since April, 2010 Western River has collected more than 1,100 of these customer stories. Tougher to do in some CPG categories where history and tradition is rooted in feature/benefit selling. And once the system was set up and the business rules determined, the company spends almost no time managing the program. Awesome post!!

Social Media 140

Social Media Media Webinar Metrics Marketing & Strategy 140

Convince & Convert

JULY 28, 2010

I'm betting the featured hot spots reciprocate the recommendation in turn. I'm betting the featured hot spots reciprocate the recommendation in turn. I can only guess who the featured business owners tell people to call when someone tells them they're looking for a taxi, but I bet it's Mike.

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

Convince & Convert

FEBRUARY 19, 2010

Social Integration in an Instant One of the outstanding new add-on features of NutshellMail is their Facebook app, which enables Facebook fan page managers to easily add an email newsletter tab to the page. Subscribers then receive a digest of all the content posted to the fan page.

Social Media 115

Social Media Media Paid Search Agency PR 115

Industrial Marketing Today

APRIL 21, 2010

To find answers to that question, I went to HubSpot’s Lead Generation Marketing Hub and I found an incredible video featuring Holly Allison , vice president of marketing at Vico Software , a successful Boston-area startup that provides construction software to engineers and contractors. Copyright © 2010 Tiecas, Inc.

Budget Programs 60

Budget Programs Education Marketing Budget Lead Scoring 60

Convince & Convert

MARCH 10, 2010

With a comprehensive eBook featuring ideas and opinions from some of the best social media minds, concisely chronicling the state of social media today – and where we’re headed. So many of his points fit neatly into sound bites, that it seemed a natural – and relevant – forum for a conversation.

Social Media 116

Social Media Media Webinar Metrics Marketing & Strategy 116

Industrial Marketing Today

AUGUST 20, 2010

Lesson #3: Features are the benefits Your online marketing content may consist of images, videos, PowerPoint presentations, PDFs, white papers and pre-recorded webinars. Don’t try to embellish features with wordy benefits. Copyright © 2010 Tiecas, Inc. Is Your Industrial Website Still Just a Business Card?

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. Mentioning – or even featuring – corporate involvement is an effective means to raise awareness and need, especially for lesser-known (but equally deserving) charities and causes.

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

Convince & Convert

JULY 15, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Get Your Social Media Operations Act Together July 15th, 2010 (..)

Social Media 140

Social Media Paid Content Media Act-On 140

Industrial Marketing Today

JUNE 15, 2010

We converted several of their PowerPoint files into online Flash presentations to highlight the primary benefits and features of their software suite. Copyright © 2010 Tiecas, Inc. The client’s engineering team created Flash demos of their software, which we incorporated into the new site.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Convince & Convert

JUNE 7, 2010

link] [link] Hot In Marketing Delivering Happiness Delivers Indeed | Book Reviews | Social Media Consulting – Convince & Convert [link] [link] LoriBurke I want to win this book too. Saw Zappos featured this wkend on tv. He was very passionate about happiness and creating a culture to support the vision.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers. Thanks for the post.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Convince & Convert

FEBRUARY 23, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

Social Media 117

Social Media Webinar Metrics Media Marketing & Strategy 117

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

JULY 9, 2010

2 comments… read them below or add one } Eric Goldman July 18, 2010 at 11:22 am Achinta; This is a great article – thanks for posting it! Achinta Mitra July 19, 2010 at 1:47 pm Eric, Thank you for posting your thoughtful comments. Copyright © 2010 Tiecas, Inc. Sort of the Kaizen of Inbound Marketing Automation.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Industrial Marketing Today

MAY 31, 2010

It has many built-in optimization features that are very easy to turn on and off or customize. 2 comments… read them below or add one } Geoff Vincent September 22, 2010 at 9:39 am I use the All in One SEO plug in on my blog, really like it and would recommend it (as you say) for those of us who are tentative fooling with code.

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Convince & Convert

SEPTEMBER 21, 2010

What’s the one thing that defines you – and it’s not features and benefits. Sessions start October 5. Go to [link] to save 50% for a limited time. Are you ready to add some “Why&# to your “How&# ? You can play with the Social Technographics Ladder data right here: 5. What’s Your One Thing? Volvo = Safety.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Industrial Marketing Today

JUNE 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How Lack of Marketing Content Can Derail Your Website Redesign Project by Achinta Mitra on June 3, 2010 in Content Marketing , Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development What comes first – site content or site design?

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Industrial Marketing Today

JULY 23, 2010

Let’s say you are a developer of custom software for the Upstream Oil & Gas industry, you probably have a page or more on your site describing the various features of your software. Copyright © 2010 Tiecas, Inc. Now add a slideshow of screen shots for those visitors who prefer a more visual experience.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

JULY 20, 2010

by Achinta Mitra on July 20, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing , Sales Strategies To be successful in industrial and B2B marketing, one has to engage with prospects and customers in a meaningful manner. Copyright © 2010 Tiecas, Inc.

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

Convince & Convert

AUGUST 10, 2010

Most recently it was Pepsi's Refresh Project, which GOOD featured in a special insert. It’s in our DNA. We know that a grizzly bear has a marked impact on its surroundings, and can change behavior in ways that even the fiercest badger cannot.

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

Industrial Marketing Today

JUNE 8, 2010

And the way to get found by your target audience is to define your offerings in terms of solutions to their problems then build your content strategy around those problems instead of benefits and features of your products. Copyright © 2010 Tiecas, Inc. Kerry explains this concept very well with a realistic example.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Convince & Convert

MAY 26, 2010

link] Social Media Filter RT @jaybaer 14 Things I Think I Think About Social Media [link] [link] Nat Finn blues RT @jaybaer: 14 Things I Think I Think About Social Media [link] [link] Janet Stewart RT @jaybaer: 14 Things I Think I Think About Social Media [link] [link] Karri Carlson "Nobody gives a shit about features and benefits."

Social Media 134

Social Media Media Paid Search Agency Video Marketing 134

SpotMe Blog

MAY 11, 2023

Services – You’ll want a company with an experienced team who can handle a range of tasks such as marketing, creative design, and digital media planning. Want to feature on our list of top medical communications companies? To see SpotMe in action, request a demo now.

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

Convince & Convert

JUNE 2, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You “Like&# How I Look In These Jeans?

Social Media 133

Social Media Media Curation Webinar Metrics 133

Convince & Convert

APRIL 1, 2010

It’s a good mix of coach-speak, highlights, community service footage, and cheerleader features. The chronically bad Minnesota Timberwolves NBA franchise has this sign in the Twin Cities airport: Bravo. So, I peeked at YouTube. 213 videos on YouTube , the most recent just five days ago.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

MARCH 23, 2010

I'd suggest minimizing the sharing features at the bottom of the post to a few core staples, then SMACKING them in the head with a very clear CTA illustrating the reasons why they should come back again. At first, you knew everyone at the party. So what can you do to bring them back?

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Adobe Experience Cloud Blog

APRIL 24, 2012

The launch of Google’s own social network, Google+, only further illustrates the overlap between search and social media. But it’s not just that search engines are getting into the social media game. Social networks also feature search. After all, Facebook has a search feature within its network.

Social Media 48

Social Media Optimization SEO Social Marketing 48

Convince & Convert

SEPTEMBER 14, 2010

Of course, *I* have an app for all that.

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

APRIL 28, 2010

Consequently, look to your Facebook fans, or use of the new Facebook “like&# feature as a marker for Mass Influence. (It Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. You can also ask for training to make sure you’re using all the features to the best advantage. If i remember correctly they're both on a freemium model, meaning you can use them for free or pay for additional features.

Social Media 155

Social Media Media Paid Content Work Management 155

RebelMouse

APRIL 3, 2018

The search engine announced new featured snippets that will include more in-depth information on the differences and similarities between two topics. In February, the search engine rolled out multi-intention snippets , which features the "People Also Ask" widget that contains related search terms.

Google 59

Google Lead Ranking SERP Lead Scoring 59

B2B Marketing Zone Posts

DECEMBER 1, 2010

The following are the top items from featured sources based on social signals. Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. There better be. Why not use it? They have less.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Convince & Convert

SEPTEMBER 8, 2010

MySpace has rarely created features specifically for business, or done much to make MySpace a safer, more controllable venue within which corporations can participate. Then they started adding features like lists, etc. By way of example, here’s a search for “Snapple&# on MySpace and Facebook. Then, of course they scaled up.

Paid Content 136

Paid Content Facebook Paid Search Agency Advertising Agencies 136

Convince & Convert

JUNE 15, 2010

It is a paid feature, you buy credits and can do emails one at a time selectively. You know – speaking of social anthropology – we're making it very easy for the historians and anthropologists of the year 3000 to understand the year 2010. This is a social address book, and social CRM application at each extreme.

Social Media 153

Social Media Ideal Customer Profiles Paid Content Media 153

Convince & Convert

FEBRUARY 25, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You Know Your Customers Enough to be a Social Media Hit?

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117