Are You Growing Enough Voices
Convince & Convert
JULY 27, 2010
While I was away, Convince & Convert featured 11 guest blog posts from friends, clients, and colleagues. Some of the guest writers blog on occasion at their own sites.
2010 Features Media Plans Online Marketing 
Please Help Me Support Make-A-Wish Foundation | Convince & Convert.
Convince & Convert
AUGUST 24, 2010
For every vote you cast for the keynote at South by Southwest featuring me and Amber Naslund , we’ll donate $1 of our book advance to Make-A-Wish Foundation ®. Go to [link] If you don’t have an account, please make one.
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Integrating Email and Social Media with Flowtown | Email Marketing.
Convince & Convert
FEBRUARY 10, 2010
“We want to be the mint.com of social marketing,&# says Ethan Bloch , co-founder of the San Francisco based company. “We want to give SMB a complete tool to allow them to move the needle on the 20% of social media that matters.&# link] ethan Hi Jay, Thank you for the review.
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Convince and Convert Blog: Social Media Strategy and Social Media.
Convince & Convert
FEBRUARY 11, 2010
Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is It Curtains for the App Store?
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Convince and Convert Blog: Social Media Strategy and Social Media.
Convince & Convert
AUGUST 19, 2010
All of these tactics can work together seamlessly to create a robust, optimized content marketing engine that pays real dividends in increased website traffic, and conversions. Since April, 2010 Western River has collected more than 1,100 of these customer stories. said Brandon Lake, Vice President of Western River. Awesome post!!
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142 The More Things Change, The More Things Change
Convince & Convert
MAY 27, 2010
I like Icerocket.com and recently mentioned it in a video, but like Social Mention for it’s more advanced features. The More Things Change, The More Things Change | Social Media Marketing | [link] [link] Tena Hartwig great post featuring @bulbstorm! The way Donovan McNabb hates T.O.
Convince and Convert Blog: Social Media Strategy and Social Media.
Convince & Convert
JUNE 24, 2010
I’ve been in marketing or advertising (online or otherwise) for 20 years. Your social media strategy should do this too. Of course, you can talk about the run-of-the-mill features and benefits of your product, but that doesn’t create any real kinship. The radio is a nice little bonus feature.
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122 Turn the Tables on Social Media with NutshellMail | Email.
Convince & Convert
FEBRUARY 19, 2010
Social Integration in an Instant One of the outstanding new add-on features of NutshellMail is their Facebook app, which enables Facebook fan page managers to easily add an email newsletter tab to the page. Subscribers then receive a digest of all the content posted to the fan page.
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5 Things Industrial Marketers Must Do to Attract Engineers and.
Industrial Marketing Today
AUGUST 20, 2010
Lesson #3: Features are the benefits Your online marketing content may consist of images, videos, PowerPoint presentations, PDFs, white papers and pre-recorded webinars. It is always a good idea to serve up your marketing content in different formats but your text is the key component.
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Successful Industrial Websites Require Part DiY and Part.
Industrial Marketing Today
JUNE 15, 2010
We converted several of their PowerPoint files into online Flash presentations to highlight the primary benefits and features of their software suite. The client uses their in-house resources to regularly update the site content without spending more money on our professional marketing services. Take a quick poll.
Convince and Convert Blog: Social Media Strategy and Social Media.
Convince & Convert
JULY 28, 2010
I'm betting the featured hot spots reciprocate the recommendation in turn. I'm betting the featured hot spots reciprocate the recommendation in turn. link] Adam Cooke RT @jaybaer: 5 Ways to Turn Helpfulness Into Marketing Greatness [link] [link] marketingshop.de
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150 Convince and Convert Blog: Social Media Strategy and Social Media.
Convince & Convert
MARCH 10, 2010
With a comprehensive eBook featuring ideas and opinions from some of the best social media minds, concisely chronicling the state of social media today – and where we’re headed. So many of his points fit neatly into sound bites, that it seemed a natural – and relevant – forum for a conversation.
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117 Get Your Social Media Operations Act Together | Blogging and.
Convince & Convert
JULY 15, 2010
Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Get Your Social Media Operations Act Together July 15th, 2010 (..)
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Is Your Social Strategy Proactive or Reactive | Social Media.
Convince & Convert
FEBRUARY 23, 2010
Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?
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Convince and Convert Blog: Social Media Strategy and Social Media.
Convince & Convert
JUNE 2, 2010
Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You “Like&# How I Look In These Jeans?
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Convince and Convert Blog: Social Media Strategy and Social Media.
Convince & Convert
JULY 6, 2010
She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. Mentioning – or even featuring – corporate involvement is an effective means to raise awareness and need, especially for lesser-known (but equally deserving) charities and causes.
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Convince and Convert Blog: Social Media Strategy and Social Media.
Convince & Convert
JUNE 7, 2010
link] [link] Hot In Marketing Delivering Happiness Delivers Indeed | Book Reviews | Social Media Consulting – Convince & Convert [link] [link] LoriBurke I want to win this book too. Saw Zappos featured this wkend on tv. He was very passionate about happiness and creating a culture to support the vision.
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119 How Lack of Marketing Content Can Derail Your Website Redesign Project
Industrial Marketing Today
JUNE 3, 2010
Home Marketing Matters About Contact B2B Marketing Store Company Website How Lack of Marketing Content Can Derail Your Website Redesign Project by Achinta Mitra on June 3, 2010 in Content Marketing , Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development What comes first – site content or site design?
5 Rules of Website Redesign for Engaging Engineers and Industrial.
Industrial Marketing Today
JULY 23, 2010
Let’s say you are a developer of custom software for the Upstream Oil & Gas industry, you probably have a page or more on your site describing the various features of your software. Select the best social media outlets depending on where your target audience hangs out and use them for starting your conversation.
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Shortening the Industrial Buy Cycle in 5 Simple Steps
Industrial Marketing Today
JUNE 8, 2010
And the way to get found by your target audience is to define your offerings in terms of solutions to their problems then build your content strategy around those problems instead of benefits and features of your products. Incorporating these five simple steps into your online marketing efforts can go a long way in shortening your buy cycle.
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60 14 Things I Think I Think About Social Media
Convince & Convert
MAY 26, 2010
link] online marketing blog using facebook fan page as a newsletter is a great idea, thanks for the great article. link] Make It Happen Event RT @juliehood: 14 Things I Think I Think About Social Media via @jaybaer [link] (Do these resonate with you?
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Convince and Convert Blog: Social Media Strategy and Social Media.
Convince & Convert
SEPTEMBER 21, 2010
What’s the one thing that defines you – and it’s not features and benefits. Sessions start October 5. Go to [link] to save 50% for a limited time. Are you ready to add some “Why&# to your “How&# ? You can play with the Social Technographics Ladder data right here: 5. What’s Your One Thing? Volvo = Safety.
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Why Influence Mining is the Next Gold Rush | social crm | Social.
Convince & Convert
AUGUST 10, 2010
Most recently it was Pepsi's Refresh Project, which GOOD featured in a special insert. It’s in our DNA. We know that a grizzly bear has a marked impact on its surroundings, and can change behavior in ways that even the fiercest badger cannot.
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Get Your Social Media Story Straight | Blogging and Content.
Convince & Convert
APRIL 1, 2010
It’s a good mix of coach-speak, highlights, community service footage, and cheerleader features. The chronically bad Minnesota Timberwolves NBA franchise has this sign in the Twin Cities airport: Bravo. So, I peeked at YouTube. 213 videos on YouTube , the most recent just five days ago.
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Convince and Convert Blog: Social Media Strategy and Social Media.
Convince & Convert
SEPTEMBER 14, 2010
Of course, *I* have an app for all that.
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Convince and Convert Blog: Social Media Strategy and Social Media.
Convince & Convert
MARCH 23, 2010
I'd suggest minimizing the sharing features at the bottom of the post to a few core staples, then SMACKING them in the head with a very clear CTA illustrating the reasons why they should come back again. At first, you knew everyone at the party. So what can you do to bring them back?
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120 Convince and Convert Blog: Social Media Strategy and Social Media.
Convince & Convert
APRIL 28, 2010
Consequently, look to your Facebook fans, or use of the new Facebook “like&# feature as a marker for Mass Influence. (It Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc.
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149 Convince and Convert Blog: Social Media Strategy and Social Media.
Convince & Convert
SEPTEMBER 21, 2010
She specializes in social media strategies that lead to actionable plans to achieve real world objectives. You can also ask for training to make sure you’re using all the features to the best advantage. If i remember correctly they're both on a freemium model, meaning you can use them for free or pay for additional features.
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Top 60 B2B Marketing Posts and Hottest Topics November 2010
B2B Marketing Zone Posts
DECEMBER 1, 2010
The following are the top items from featured sources based on social signals. Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. There better be. Why not use it?
6 Lessons Learned From the Demise of MySpace | facebook | Social.
Convince & Convert
SEPTEMBER 8, 2010
MySpace has rarely created features specifically for business, or done much to make MySpace a safer, more controllable venue within which corporations can participate. Then they started adding features like lists, etc. By way of example, here’s a search for “Snapple&# on MySpace and Facebook. Then, of course they scaled up.
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4 Detective Tricks to Find Your Customers in Social Media | Social.
Convince & Convert
JUNE 15, 2010
It is a paid feature, you buy credits and can do emails one at a time selectively. You know – speaking of social anthropology – we're making it very easy for the historians and anthropologists of the year 3000 to understand the year 2010. This is a social address book, and social CRM application at each extreme.
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155 Convince and Convert Blog: Social Media Strategy and Social Media.
Convince & Convert
FEBRUARY 25, 2010
Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You Know Your Customers Enough to be a Social Media Hit?
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Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July 2010
B2B Marketing Zone Posts
AUGUST 3, 2010
Best of B2B Marketing. July 1, 2010 to July 31, 2010. Featured Sources. The following are the top items from featured sources based on social signals. True Confession: I Don’t Have a Social Media Strategy - Dianna Huff - B2B MarCom , July 22, 2010 Social media gurus tell you to have a strategy.
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Convince and Convert Blog: Social Media Strategy and Social Media.
Convince & Convert
AUGUST 26, 2010
Keyword Volume and Analysis – Comparative data across multiple terms Influencer Report – Who is talking about you that has disproportionate online influence? There’s a bonus feature that automatically selects winners of online contests, via random number generator. No problem.
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120 The Truth About the iPad | Blogging and Content Creation | Social.
Convince & Convert
APRIL 8, 2010
I use Skype for a business line and would love to be able to video chat using an iPad… But alas – Apple has much more money to be made before they get to that feature. I'll all say, without going in depth, is it is very clear to me why features (ESPECIALLY USB, camera, webcam) were left off.
Convince and Convert Blog: Social Media Strategy and Social Media.
Convince & Convert
MARCH 9, 2010
Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Taking Social Media Shortcuts?
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135 Convince and Convert Blog: Social Media Strategy and Social Media.
Convince & Convert
SEPTEMBER 21, 2010
URLs whenever possible, and make liberal use of their “+&# feature. Radian6 For advanced social media listening, I often recommend my friends at Radian6 , who have – in my opinion – the most robust feature set and product development roadmap of all the widely available social listening platforms.
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167 Convince and Convert Blog: Social Media Strategy and Social Media.
Convince & Convert
AUGUST 4, 2010
But it’s not like social media created negativity, it just puts a magnifying glass to it. Almost invariably, the Chevy trucks have the sticker on the back featuring Calvin peeing on the Ford logo. In Arizona (where I live for a few more days), there are a lot of pick-up trucks. And the Ford trucks have the pee on Chevy sticker.
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132 Are You Ready for the Opportunity Economy | social media case.
Convince & Convert
JUNE 8, 2010
Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Ready for the Opportunity Economy?
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Convince and Convert Blog: Social Media Strategy and Social Media.
Convince & Convert
FEBRUARY 9, 2010
Social media relies on the premise that we’ll believe what people tell us more readily than if we were told the same thing by a nameless, faceless company. Social media relies on the premise that we’ll believe what people tell us more readily than if we were told the same thing by a nameless, faceless company.
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Convince and Convert Blog: Social Media Strategy and Social Media.
Convince & Convert
MARCH 16, 2010
New Features Aren’t Being Used Last Fall, Twitter rolled out the option for users to “tag” their location onto Tweets, to add geographical context. Further, there have been some reports of issues with accuracy in the geo-location feature) Twitter lists, while useful for categorizing people to follow, haven’t really taken off either.
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Convince and Convert Blog: Social Media Strategy and Social Media.
Convince & Convert
SEPTEMBER 23, 2010
Help Shape the Future of the Real-Time Web Gilbert is considering adding several other features to today’s admittedly basic version of Kurrently. That should be a very easy feature to add. Or Microsoft. It came from a Canadian computer sciences student who uses his free time pretty damn wisely. link] jaybaer Great tip Ike.
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The 39 Social Media Tools I’ll Use Today
Online Marketing Institute
OCTOBER 31, 2010
URLs whenever possible, and make liberal use of their “+&# feature. Radian6 For advanced social media listening, I often recommend my friends at Radian6 , who have – in my opinion – the most robust feature set and product development roadmap of all the widely available social listening platforms.
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40 33 (of the) Best Marketing Strategy Guides and Insights of 2010
Webbiquity
FEBRUARY 14, 2011
Big Ed’s Top 10 B2B Marketing Trends For 2010 by Marketing-Gimbal. Edward Brice pretty much nailed the significant b2b marketing developments for 2010 (e.g. mass adoption of social media, but no clear way to measure ROI from it) in this predictive post. Are B2B Marketers Missing the Point? You decide.
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