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10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. Facebook Advertising will take off – This year Facebook saw their advertiser base triple! Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach.

BtoB 100
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10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. Facebook Advertising will take off – This year Facebook saw their advertiser base triple! Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach.

BtoB 100
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10 Marketing Over Coffee Podcasts You Should Check Out

Marketing Insider Group

So John pulled a stunt that caught his attention and set up an interview with him in 2010 and has been able to talk with him about each of his books since then. He led social at Salesforce.com, co-founded Addvocate and according to John is now doing something stealth at the time of this writing around an electric car. Marcus Nelson.

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The Marketing Technologist: Time has Come!

Buzz Marketing for Technology

Brinker recently published an article in Advertising Age titled, The Case for a Chief Marketing Technologist (September 29, 2010), in which he states: “Marketing has become deeply entwined with technology. In researching the concept further, I came across the Chief Marketing Technologist blog by Scott Brinker.

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Dreamforce Day 2 Recap: Rainy with a Chance of Data Clouds

Adobe Experience Cloud Blog

The Salesforce.com Foundation uses an integrated philanthropic approach, which Benioff calls “The 1/1/1 Model” — the company donates 1% of Saleforce.com’s equity, 1% of their employees’ time, and 1% of their products to improving communities around the world. Salesforce.com'

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Or, paradoxically, they claim to embrace social media while forbidding their employees from being on Facebook or Twitter. For example, an organization that would have spent $5M over ten years on a traditional ERP or CRM application (bought from an on-premise vendor) may spend $1M on a SaaS alternative such as Workday or salesforce.com.

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‘Social’ and RPM are Closely Linked In Driving Outsized Revenue Performance

Adobe Experience Cloud Blog

web users have Facebook accounts (Source iStrategy Labs). Some 43 percent of users will “like” a brand on Facebook, and there is at least a 17 percent likelihood of purchase (Source: MarketingProfs). million, an increase of 61 percent from the same quarter of 2010. 71 percent of U.S.