Convince & Convert

APRIL 13, 2010

My first PR job was in consumer product goods and one of our clients was a bagel brand. If you want to survive in the PR industry, you have to love the material you are pitching. That experience made me explore different industries, which lead me to B2B PR. All of us have influences. All of us have influences.

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. Social Media is optional It doesn’t matter what the demographics of your customers are. Social Media results can’t be measured False.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

markempa

MAY 21, 2007

What are their attributes and demographics? Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Ideal Customer Profiles B2B Sales Sales Qualified Leads 120

Online Marketing Institute

NOVEMBER 8, 2010

About the Data: In March 2010, White Horse conducted a survey of 104 corporate marketers across a range of businesses about their companies’ use of social media marketing. Figures for company blog customer acquisition are closest in range, with 57% of B2C companies and 43% of B2B companies obtaining a customer through this channel.

Social Media 40

Social Media Paid Search Agency Social Marketing B2B Marketing 40

markempa

MARCH 30, 2007

Lists should include basic demographic data. These lists include all of the demographic data typically needed, and have extended contact information. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Some lists, intended for direct mail, do not include phone numbers or contacts.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120

Convince & Convert

SEPTEMBER 21, 2010

Demographics: Do you want to be able to filter by the demographics of the author? It is very economical for a smaller PR agency or large (from $9.99 Sentiment: How much are you willing to automate verse check by hand? In other words, how accurate does it need to be? I have to say that I am impressed so far.

Social Media 158

Social Media Media Paid Content Work Management 158

Online Marketing Institute

MAY 26, 2010

Facebook Fast becoming the key destination for many businesses and their products, Facebook offers some great built-in tools as well as demographic options to help gauge a campaign. Were you successful reaching your target demographic? This can tell you a lot about your audience’s demographic and buying options.

Social Media 40

Social Media Advertising Channels Media Blogger 40

Webbiquity

JANUARY 19, 2016

10 Stats About Social Media Demographics. Within the top 50 companies on the Forbes 500 list, 40 of those CEOS now have an active social media presence, up from just 18 in 2010. And of small business owners who use social media, 92% agree that “social media marketing is important for my business.” Pew Research ).

Social Media 100

Social Media Stats Social Marketing CMS Development 100

Biznology

APRIL 7, 2015

Visiting Paris was am important reminder for me as an expert in Search Engine Optimization (SEO) and Search Engine Marketing (SEM) that I had forgotten since living in Berlin, Germany, back in 2010 — half a decade ago. I remembered that we all live in a technological and innovation continuum, Europe doubly so and France trebly.

Google 80

Google Word of Mouth SEM Allocation 80

Webbiquity

JANUARY 17, 2011

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), Americans spent nearly a quarter of their time online on social networking sites and blogs in 2010, up from 15.8 40 percent of U.S.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Convince & Convert

JULY 20, 2012

Digg made a big technology change or big product change, I think in, like, 2010, and basically drove away all of their customers. Eric: I think that you’re the… Alison: His target demographic is women ages 30-40 because all of his different, you know, on globalgiving that’s also our target demographic, so.

Paid Content 113

Paid Content Digg Marketing Budget Work Management 113

Webbiquity

JULY 26, 2010

It provides b2b marketers, trade industry journalists, analysts and other subscribers with a single subscription point for all of the best thought leadership content in b2b marketing and PR. Add WordStream’s Advanced Keyword Tools to Your Website for free , June 8, 2010. Pricing Based on Customer Expectations , May 26, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Convince & Convert

AUGUST 3, 2010

" [link] by @jaybaer [link] Rene van Dijk R.I.P. 3 Ways Facebook is Killing Your Website [link] [link] Christian-PR Group Thanks to facebook websites are yesterday’s technology [link] [link] regis vansnick "R.I.P. Another compelling reason for marketers to switch over is the way Facebook shares demographic information.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

" [link] by @jaybaer [link] Rene van Dijk R.I.P. 3 Ways Facebook is Killing Your Website [link] [link] Christian-PR Group Thanks to facebook websites are yesterday’s technology [link] [link] regis vansnick "R.I.P. Another compelling reason for marketers to switch over is the way Facebook shares demographic information.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

MARCH 16, 2010

Reminds me in ways of Russia's demographic decline: rising death rates coupled with fewer births. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. link] @Brett2point0 Excellent analysis, Jay.

Social Media 125

Social Media Media Paid Content Webinar Metrics 125

Convince & Convert

JUNE 30, 2010

You are absolutely right in that people aren't making their purchase decisions or determining the brands to which they are loyal based on their demographics or what their favorite social medium is — as with everything else, they're doing it based on an intrinsically personal motivation. Are You Treating Your Fans Like Cattle?

Social Media 129

Social Media Media Webinar Metrics Marketing & Strategy 129

Online Marketing Institute

OCTOBER 1, 2010

The Techcrunch acquisition dispels those myths 2 days ago « People on the Move in the Social Business Industry: Sept 21, 2010 Upcoming Research Teaser: What do Employers Want in a Corporate Social Media Strategist? You can follow any responses to this entry through the RSS 2.0 You can leave a response , or trackback from your own site.

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

Webbiquity

FEBRUARY 7, 2012

11 infographics for your next presentation by Ragan’s PR Daily. ** 5 STARS. Arik Hanson shares a collection of “Infographics that would fit nicely into many digital marketing/PR presentations.” ” Topics include online demographics, the growth of social media, Twitter facts and figures (e.g.,

Paid Content 100

Paid Content Social Media Statistics Research 100

Webbiquity

SEPTEMBER 8, 2010

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. Senior marketing execs see their companies moving to social media in 2010 by The Viral Garden. Twitter Statistics.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Webbiquity

AUGUST 16, 2010

10 Free Social Media Tools Every PR Pro Should Master In 2010 by the COMMS corner. A fact- and statistic-rich SlideShare presentation covering social media reach, growth, demographics, consumer and b2b buyer behavior on social networks, spending levels by industry and strategies for success.

Social Media 100

Social Media Budget Programs Social Marketing Tools 100

Convince & Convert

SEPTEMBER 20, 2010

August 12th, 2010 |Written By: Jay Baer | View Comments Tweet We built our own Frankenstein. Twitter also offers a lot to the PR teams within brands who need to seed constant updates and handle crisis management issues. For big brands, the benefits will be in customer service, rentention, support, PR.

Twitter 148

Twitter CRM Business Paid Search Agency 148

Webbiquity

AUGUST 18, 2012

While prospective buyers are using search and social to research products and services before making purchase decisions, marketers and PR professionals can use those same tools to research buyer wants and needs. Mobile commerce is projected to ten-fold from 2010 ($3 billion) to 2016 ($31 billion). Social Demographics.

Paid Content 100

Paid Content Social Media Social Marketing Statistics 100

Webbiquity

MARCH 4, 2014

No longer is the brand, or corporate image, tightly controlled by a few senior executives, marketing communications specialists, and PR spokespersons. In 2010, Dell established the Social Media Listening Command Center (SMLCC) Led by Maribel Sierra. One of the most powerful impacts of social media is the way has democratized brands.

Guidelines 100

Guidelines Enterprise Management Wiki Social Media 100

Webbiquity

NOVEMBER 28, 2011

Content Sharing Trends in 2010 [Infographic] by Pamorama Pam Dyer reports on data from AddThis showing the top methods for sharing information from more than 300 options. .” Nearly a quarter prefer video content to text. And nearly two out of three executives have visited a vendor’s website after viewing an online video elsewhere.

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