Online Marketing Institute

NOVEMBER 8, 2010

About the Data: In March 2010, White Horse conducted a survey of 104 corporate marketers across a range of businesses about their companies’ use of social media marketing. Figures for company blog customer acquisition are closest in range, with 57% of B2C companies and 43% of B2B companies obtaining a customer through this channel.

Social Media 40

Social Media Paid Search Agency Social Marketing B2B Marketing 40

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. Social Media is optional It doesn’t matter what the demographics of your customers are. Social Media results can’t be measured False.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Online Marketing Institute

MAY 26, 2010

Facebook Fast becoming the key destination for many businesses and their products, Facebook offers some great built-in tools as well as demographic options to help gauge a campaign. Were you successful reaching your target demographic? This can tell you a lot about your audience’s demographic and buying options.

Social Media 40

Social Media Advertising Channels Media Blogger 40

Convince & Convert

SEPTEMBER 21, 2010

Demographics: Do you want to be able to filter by the demographics of the author? You can also set up various searches from Google, Twitter, etc and run the RSS feeds from each search through Yahoo Pipes and have the resulting feed delivered to your inbox or RSS reader to monitor ongoing. Hope that helps!

Social Media 157

Social Media Media Paid Content Work Management 157

Convince & Convert

JULY 20, 2012

The RSS feed is: [link]. Digg made a big technology change or big product change, I think in, like, 2010, and basically drove away all of their customers. I think mostly by PR people and communications people who are trying to figure out how we come up with some general international standards for how we measure social media.

Paid Content 113

Paid Content Digg Marketing Budget Work Management 113

Convince & Convert

AUGUST 3, 2010

link] Justin Remember blogs such as thing one can still come to the readers (RSS, Twitter…) There's a great deal of social web functionality built right in. Another compelling reason for marketers to switch over is the way Facebook shares demographic information. Build a website. Keep it updated.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

link] Justin Remember blogs such as thing one can still come to the readers (RSS, Twitter…) There's a great deal of social web functionality built right in. Another compelling reason for marketers to switch over is the way Facebook shares demographic information. Build a website. Keep it updated.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167