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Marketing Insider Group
JUNE 3, 2010
If we pay close attention to avoid the common mistakes, content marketing can drive leads that are more relevant, targeted and qualified than a traditional outbound push. So here are my 6 tips for creating content that drives the leads that sales wants… Define your audience on their terms not yours. Great stuff here.
Industrial Marketing Today
JUNE 19, 2010
Personas do matter in B2B content marketing You would be wasting your scarce resources if you pumped out marketing content without first having a clear and complete understanding of the personas of your B2B buyers. Understanding and building accurate profiles of different personas requires a close alignment between sales and marketing.
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Industrial Marketing Today
SEPTEMBER 3, 2010
Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”
Industrial Marketing Today
AUGUST 17, 2010
When developing content, it’s important to build customer personas, and create individual content paths for each of them. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0
Industrial Marketing Today
JULY 9, 2010
They forgot to first set a strategy that carefully targets prospects with relevant messaging. Don’t think of it as the panacea for your lead generation problems. 2 comments… read them below or add one } Eric Goldman July 18, 2010 at 11:22 am Achinta; This is a great article – thanks for posting it!
Industrial Marketing Today
OCTOBER 2, 2010
Clearly define personas by addressing the WIIF (What’s in it for me) question for each stakeholder. Are you targeting final decision makers, users and/or influencers? WHAT : What do you expect your list to do? Are you interested in lead generation, lead nurturing and/or building authority and brand awareness?
Industrial Marketing Today
APRIL 30, 2010
By feeding new leads into the beginning of a program (instead of just adding them to the list for the next send) you’ll get much more use out of your nurturing program content and tell your leads a consistent story at the same time. Copyright © 2010 Tiecas, Inc. Refresh - Content gets stale over time.
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