They don’t want middle men and women crafting clever, catchy messages to try to lure our attention away from blogs, forums, LinkedIn, Facebook and Twitter where they’re connecting with and learning from thought leaders, colleagues, customer and friends. ” We fertilize the Internet with valuable content that will help our prospects learn about and become loyal to our products and services and grow into customers. Tweet. It’s so popular, fashion designers are incorporating elements of the show’s costumes into their current designs. Madmen Are Out. MORE >>

According to a recent blog by MarketingProfs,  Why Are Publishers Dragging Their Feet in Mobile Marketing? , “mobile browsing has increased 192% since 2010, accounting to close to 18% of all web traffic in some regions, according to a study published by StatCounter [in] May [2012].” provide a custom solution for mobile users. Are they converting to customers? I’m not the only one talking about the importance of implementing mobile marketing. More people are browsing your website on their mobile device. use real time data to target content; 2.) MORE >>

Your current and future customers are on Facebook connected to millions of friends, family and work colleagues. You need to have a presence where your potential and existing customers and clients are and where they are connected to hundreds, maybe thousands others who will see your information as it streams onto their contact’s news feeds. Facebook has done a good job of addressing privacy issues that came up earlier in 2010. Facebook has coupon and other applications that make it easy to provide incentives to existing and prospective customers. Tweet. MORE >>

Importantly, intelligence about what your customers need and want (that your competitors are not providing) can shed light on possible blue oceans. Staying close to your customers and serving their needs helps you hold onto your blue ocean – a great example now is Southwest not charging for checked bags when all other airlines are (and in doing so, other airlines are irritating their customers). Tweet. Competitive Analysis. We’ve been taught in business schools and business classes to analyze the competition! What markets do they serve that we do not? CC by 2.0. MORE >>

Let’s say you are a metal-stamping company, and your prospective customers are searching for “flat springs.” Tweet. The major search engines are placing more emphasis on content, not so much on tricks and behind-the-scene tactics, to rank web sites higher for keyword searches. ” It’s all well and good to have text, meta tags and even photos with alt tags about flat springs on your web site, but it’s even better if you have written a blog entry, produced a video, sent out a press release, even recorded a podcast about these parts. MORE >>