B2B Marketing Traction
DECEMBER 28, 2009
If you haven’t yet done your marketing plan for 2010, don’t panic. Many online marketing tactics are more cost-effective than traditional, offline marketing. There is still time. If you have already done your plan, check it against some of our marketing planning success tips below. Marketing Plan Success Tips.
B2B Marketing Traction
FEBRUARY 16, 2010
Learn new tactics and new technologies that will get you where you want to go faster and more cost-effectively, including social networking, search engine optimization, and inbound marketing. Marketing has changed phenomenally in the last ten years. Are you still stuck in 1999? Eliminate marketing tactics that don’t produce results.
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B2B Marketing Traction
FEBRUARY 16, 2010
Learn new tactics and new technologies that will get you where you want to go faster and more cost-effectively, including social networking, search engine optimization, and inbound marketing. Marketing has changed phenomenally in the last ten years. Are you still stuck in 1999? Eliminate marketing tactics that don’t produce results.
B2B Marketing Traction
NOVEMBER 19, 2014
For those industries where the list of competitors seems too large to research and your research budget is small or non-existent, there are cost effective ways to analyze the competition. You can survey your customers to find out which competitors were included in their review.
B2B Marketing Traction
AUGUST 29, 2011
Now is the time for B2B Marketers to invest small amounts in marketing programs - by doing research to find new or validate existing market opportunities, confirming or updating marketing messaging, or identifying new marketing technologies and media that might offer better or more cost-effective results.
B2B Marketing Traction
JANUARY 8, 2013
Two I noticed in the past couple of years are The Rise of the Supertemp (HBR, May 2012) and The Disposable Worker (Businessweek, January 2010). For small to mid-size companies, non-profits and start-ups, a temporary or interim CMO can be a great and cost-effective solution. Many recent articles address this trend.
B2B Marketing Traction
AUGUST 16, 2010
Then again in January 2010, I requested bids for a client that needed a web site update and ongoing SEO. ” I said, “How much would that cost?” Hmmm – that’s too big a range! That’s a red flag of a fragmented industry – or innocent business owners being ripped off on their Internet marketing!
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