The ROI Guy

OCTOBER 22, 2010

Friday, October 22, 2010 Tech Marketers May Need to Rethink Budgets for 2011 according to new Harte-Hanks research Technology marketers are challenged today with handling proliferating marketing channels to reach and engage more overloaded, skeptical and frugal buyers than ever before. Alinean recognized by BtoB Magazine’s as one of To.

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Work Management Marketing Management ROI Marketing Budget 40

The ROI Guy

FEBRUARY 4, 2009

Server virtualization is one of the best ways for IT managers to meet cost savings goals, and most are well underway with thier virtualization programs. However, in environments of 20 servers or more, 20 to 30% licensing and infrastructure cost savings was indeed the normal cost differential between Microsoft and the competition.

Work Management 40

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The ROI Guy

NOVEMBER 4, 2010

Thursday, November 04, 2010 IDC: Economic Buyers, Digital Overload and Sales Enablement Define Marketing for 2011 I just had the pleasure of presenting a webinar with Randy Perry, VP Business Value at IDC. In this manner, sales can help prioritize and gain support for proposed projects with each stakeholder.

Work Management 40

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The ROI Guy

FEBRUARY 4, 2009

Wednesday, February 04, 2009 VMware launches new version of ROI / TCO Calculator Virtualization is one of the key cost savings initiatives that IT executives are implementing in order to tighten their belts in these uncertain economic conditions. Alinean recognized by BtoB Magazine’s as one of To.

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

The ROI Guy

JANUARY 25, 2011

Therefore, sales must engage early to quantify the “cost of doing nothing&# and to “make the case for change&# in order to loosen the status quo. IT Spending on the Rise, Sales Enablement and The Economic-Buyer ► 2010 (118) ► December (5) Social Media Hierarchy of Needs - Best Practices f. Latest Research.

ROI 40

ROI Marketing Budget Work Management Budget Programs 40

Hubspot

APRIL 1, 2016

It forces you to evaluate the opportunity cost of words. million in 2010. The company also introduced new software for personalizing websites to each visitor. That same year, HubSpot announced its acquisition of oneforty, introduced new website-personalization software, and began targeting much bigger businesses.".

Training 28

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The ROI Guy

FEBRUARY 4, 2009

Never has cost-analysis been so critical for technology users to justify spending and for technology providers to prove the business case in order to assure that the proposed solutions are a priority and make the budget cut. Quite often arbitrary cost-cutting leads to inflated costs in the IT ecology.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

The ROI Guy

JANUARY 17, 2011

view the tool Differentiate Sales and marketing has worked hard to make the case for change and convinced the buyer that the solution is justified, but now the buyer has a choice: purchase your solution, or perhaps find a lower cost alternative. But up-front purchase price isn’t everything. Latest Research. Let the Good Times Roll?

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The ROI Guy

SEPTEMBER 4, 2007

To help address the lack of innovation spending, server virtualization is being considered and implemented in data centers as one means to drive “keeping the lights on&# costs lower, so as to provide more budget to innovation. This can yield significant cost savings and benefits including: 1. by 2010 [2].

ROI 40

ROI Enterprise Management Work Management Marketing Management 40

The ROI Guy

NOVEMBER 8, 2006

Since labor costs and equivalent outsourced services dominate most IT budgets -- over 56% of IT spending on average -- selecting platforms with lower implementation and ongoing management costs can significantly improve overall IT efficiency. One of the most important infrastructure investments is a database platform.

ROI 40

ROI Marketing Budget Work Management Marketing Automation Services 40

The ROI Guy

NOVEMBER 8, 2006

Moving the task from a highly skilled expensive resource to less expensive resources The direct benefits are often easy to quantify, and as such there is usually little risk in considering 100% of the expected cost avoidance or productivity improvements in the ROI calculation (ROI = net benefits / cost). Latest Research.

ROI 40

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The ROI Guy

DECEMBER 14, 2005

Classifying Investments to Minimize Costs and Maximize Returns To gain visibility into current spending, and make better decisions on future investments, it is recommended that organizations categorize their current IT spending and planned investments according to the IT Hierarchy of Needs.

ROI 40

ROI Work Management Marketing Management Budget Programs 40

The ROI Guy

JULY 22, 2010

Thursday, July 22, 2010 ShoreTel And Alinean Launch Online TCO Tool for Unified Communications Business Case Easy-to-use online calculator analyzes the Total Cost of Ownership (TCO) of competing unified communications systems to determine true costs and business value SUNNYVALE, Calif.,

Work Management 40

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The ROI Guy

AUGUST 5, 2010

Thursday, August 05, 2010 Risk-Adjusted ROI Defined A variation on the traditional ROI formula, Risk Adjusted ROI is calculated as the ratio of the net gain from a proposed project, divided by its total costs - represented in net present value terms to account for project risk. Gartner reduces IT Spending Outlook for 2010, but.

ROI 40

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The ROI Guy

AUGUST 4, 2010

Wednesday, August 04, 2010 Can a Value Selling / Marketing Program Improve Your Business? Value selling focuses on the benefits and payback of the proposed solution, shifting the focus from cost of the product, to value of the solution. Less than 17% trust vendor provided business cases unless third party research / proof is provided.

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Budget Programs Work Management Marketing Management Marketing Automation Services 40

The ROI Guy

SEPTEMBER 10, 2010

Friday, September 10, 2010 IT Budgets into 2011 - Robbing Peter to Pay Paul? in 2010, essentially flat in 2010. More good news is that 2010 is far better than 2009, with a weighted global average reduction in IT budgets of 8.1% Frugalnomics: Business Productivity and Cost Reduc. Latest Research.

Budget Programs 40

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The ROI Guy

SEPTEMBER 28, 2010

Tuesday, September 28, 2010 Do White Papers Still Engage? Although social media and blog content have the hype, when we look to which marketing content B2B buyers use more than any other in driving decisions, the white paper shines well above all others (MarketingSherpa and IDG 2010). They do if they are Interactive! Latest Research.

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The ROI Guy

SEPTEMBER 16, 2010

Sources: IDC Executive Tele Briefing on Sales & Marketing Strategies for 2010 Uncovering The Hidden Costs Of Sales Support, Forrester Research, Inc., IT Spending on the Rise, Sales Enablement and The Economic-Buyer ▼ 2010 (118) ► December (5) Social Media Hierarchy of Needs - Best Practices f. Latest Research.

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The ROI Guy

SEPTEMBER 17, 2010

Friday, September 17, 2010 Leaders indicate Growing Investment in Smart Digital Content The migration of B2B marketing budgets from traditional marketing vehicles toward digital channels continues according to a study by Booz & Co. Frugalnomics: Business Productivity and Cost Reduc. Latest Research. Let the Good Times Roll?

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The ROI Guy

SEPTEMBER 9, 2010

Thursday, September 09, 2010 Forrester announces Sales Enablement Conference focused on Selling into the New Economy We were excited to hear that Forresters first Sales Enablement Conference will be focused on Selling into the New Economy. Frugalnomics: Business Productivity and Cost Reduc. Latest Research. Let the Good Times Roll?

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The ROI Guy

AUGUST 5, 2010

Thursday, August 05, 2010 Return on Investment (ROI) Defined ROI Defined: A general concept referring to calculate the Earnings from the Investment of Capital, where the earnings are expressed as a proportion of the outlay. In more basic terms, every $1 invested in the project will yield $2 in net returns. in net returns.

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The ROI Guy

AUGUST 5, 2010

Thursday, August 05, 2010 Net Present Value (NPV) Savings Defined NPV Definition: The sum that results when the discounted value of the expected costs of an investment are deducted from the discounted value of the expected returns. From this investment, the company expects to save $200,000 each year.

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