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2022 CMOs Don’t Want 2010 Solutions: Why The Forrester Wave™ Misses the Mark

Metadata

When the Metadata Marketing Team read through the Forrester Wave : B2B Advertising Solutions report, we were…a little surprised. Here’s our hot take on where Forrester got it right and where they missed the mark with B2B advertising. What Forrester got right. What Forrester got wrong. Number 1: The state of B2B Marketing.

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Is Facebook Suffocating the Rest of Social Media?

Convince & Convert

Tweet Forrester Research recently released a 2010 update to its Social Technographics® data that analyzes the social behaviors of global Internet users. Forrester analyst Augie Ray made a case for this plateau on his blog recently. Is Facebook Making Us Stupid? For the first time, the percentage of U.S. How about you?

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Social media in B2B: from platforms to content… Ten years later.

Exo B2B

Lynda St-Arneault managed to sort out these trends which you will see, are very ‘2010’. It speaks for itself: We looked at studies published last year and this year to seek a comparison and show if things had changed or not but we quickly realized that today’s stats no longer check on the same parameters. Mature or immature?

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5 Amazing Infographics to Guide Your Online B2B Marketing

Adobe Experience Cloud Blog

This bird’s eye view from Mashable gives a glimpse into B2B marketing and social media, complete with B2B and B2C comparisons. From 1990 – 2010, this detailed analysis follows how search began and gives insight into the technical aspects and individuals who molded the process. History of Internet Search. Social Media in Business.

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Tom Pisello: The ROI Guy: Let the Good Times Roll? IT Spending on.

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Monday, January 10, 2011 Let the Good Times Roll? Latest Research.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

I’ve started a comparison chart, based only on my own experience and opinion, for you to use and update as you see fit. applications like Facebook, Twitter, Skype, etc. She specializes in social media strategies that lead to actionable plans to achieve real world objectives. . •

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Five Reasons You May Not Be Spending Enough on Content Marketing

The ROI Guy

For example, automotive sites now provide more tools than ever to guide buyer’s decisions including customized configurators and pricing tools, competitive comparison tools, video brochures, and Facebook “fan” pages. Evidence of this shift can be found in IDC’s 2010 Customer Experience Survey.