Trending Sources

The State of the Blogosphere 2010

delicious b2bmarketing

On Facebook this month, the average user created 90 pieces of content and contributed to the more than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) Perhaps we should follow the trend of those bloggers who DO NOT link their blogs to Facebook.

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

Facebook is the world’s most visited social media brand with 54% of the worlds internet population visiting the brand. Americans spent nearly a quarter of their time online on social networking sites and blogs in 2010, up from 15.8 Are Twitter Followers Better Than Facebook Fans?

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55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. Facebook added more than 200 million users last year, and Twitter more than doubled in size, adding 115 million.

Top 25 Articles and 8 Topics in B2B Marketing for March 2010

B2B Marketing Zone Posts

March 2010. Great stuff in the world of B2B Marketing for March 2010. We’ve hit a new low: The shittiest social media marketing plan ever - grow - Practical Marketing Solutions , March 10, 2010 A local news and media company is getting into the social media consulting business. Real Examples of Social Media ROI - Customer Experience Matrix , March 19, 2010 Summary: some published examples of “hard&# ROI from social media. March 5, 2010. March 12, 2010.

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Top 11 Ad Agency Predictions for 2011

Blue Focus Marketing

As Forrester said in March, 2010, agencies are “entering into the great race for relevance”. As we turn the page on 2010, here are Blue Focus Marketing’s Top 11 Predictions for ad agencies. Targeted display advertising in Facebook, LinkedIn and Twitter will flourish.

B2B Social Media Strategy: 5 Steps to Gaining Executive Buy-in.

B2Bbloggers

And because of the connections they are making online, your customers are using social media now more than ever to make business decisions, according to this report from Forrester. Technology Naughty Vs. Nice In 2010 2.

Buy 40

Customer Service is the New Marketing

Buzz Marketing for Technology

Share this on Facebook. Related posts: 2010 – Welcome to the Age of Customer Service At the end of the last decade we saw Amazon. It pays to provide Support with Social Media In a recent Forrester Report on “Customer Experience Pays Off.

28 Awesome B2B Social Media Statistics

Social Media B2B

Forecasts : Annual growth in US B2B online marketing spend is forecast at 8% in 2010 and is set to reach 14% by 2012. Forrester predicts B2B interactive marketing spending to reach $4.8 Channels : Asked to rate the effectiveness of specific social media sites in their marketing efforts, more than one-half of respondents said that Facebook was “extremely” or “somewhat” effective. in 2010. of B2B marketers say they plan to boost their marketing budgets in 2010, 47.5%

Do you deliver more Customer Bottom-line Impact than the Competition?

Tom Pisello

Monday, August 09, 2010 Do you deliver more Customer Bottom-line Impact than the Competition? View my complete profile Links Google News Alinean Corporate Website Personal Website Blog Archive ▼ 2010 (118) ► December (5) Social Media Hierarchy of Needs - Best Practices f.

Five Reasons You May Not Be Spending Enough on Content Marketing

Tom Pisello

For example, automotive sites now provide more tools than ever to guide buyer’s decisions including customized configurators and pricing tools, competitive comparison tools, video brochures, and Facebook “fan&# pages. Frugalnomics in Full Effect: Forrester and Gartner.

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The Top 3 Priorities for 2010 Marketing Budgets

delicious b2bmarketing

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Design PR SEO-SEM Social Media Strategy More testchannel AdROCK eBooks Educational Facebook Guest Posts Twitter The Top 3 Priorities for 2010 Marketing Budgets November 2nd, 2009 | By guestblogger By Tom Pick | Online Marketing Executive | KC Associates With a lingering recession, the U.S. Share this on Facebook Share this on FriendFeed Share this on Linkedin Share this on del.icio.us

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B2B Social Media Marketing -- Does It Work?

delicious b2bmarketing

Kaila Strong | Dec 6, 2010 | 0 Comments Tweet Arguably, social media marketing for B2B companies is one of the most difficult campaigns to run. Nearly 85 percent of B2B decision makers are online and using social media to help in their decision making, according to Forrester Research estimates. Launching their official Twitter and Facebook pages not long ago, UPS is determined to use social media as a platform for their business minded customers to connect.

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Tom Pisello: The ROI Guy: Predictions for 2011: The End of B2B.

Tom Pisello

Monday, December 06, 2010 Predictions for 2011: The End of B2B Sales & Marketing as We Know It? View my complete profile Links Google News Alinean Corporate Website Personal Website Blog Archive ▼ 2010 (118) ▼ December (5) Social Media Hierarchy of Needs - Best Practices f.

FOUND the ROI of Social Media for B2B Marketers!

Buzz Marketing for Technology

Don’t take my word for it, a recent Forrester study showed that customers actually prefer a better customer experience compared to everyday low prices and that they would actually be willing to pay an average of 10% more to a company that provided a superior customer experience.

Tom Pisello: The ROI Guy: IDC: Economic Buyers, Digital Overload.

Tom Pisello

Thursday, November 04, 2010 IDC: Economic Buyers, Digital Overload and Sales Enablement Define Marketing for 2011 I just had the pleasure of presenting a webinar with Randy Perry, VP Business Value at IDC. Frugalnomics in Full Effect: Forrester and Gartner.

Integrate Social Networks with your Corporate Website with ‘Social Sign On’

delicious b2bmarketing

The Techcrunch acquisition dispels those myths 2 days ago « People on the Move in the Social Business Industry: Sept 21, 2010 Upcoming Research Teaser: What do Employers Want in a Corporate Social Media Strategist? This is how they'll monetize: Facebook everywhere at everytime.

Top 32 B2B Marketing Posts and Hot Topics of Social Media Forecast

B2B Marketing Zone Posts

April 2010. Five Big Shifts in Social Media Marketing - Webbiquity , April 19, 2010 Social media reflects a larger trend toward buyer empowerment that has changed not only the practice but the underlying philosophies of marketing over the past several years. HP, P&G) to the channel… The Difference Between B2B Leads and Personas - Marketing Interactions , April 17, 2010 B2B marketers have relied on lead definitions to define their marketing programs for years.

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Tom Pisello: The ROI Guy: Do White Papers Still Engage? They do if.

Tom Pisello

Tuesday, September 28, 2010 Do White Papers Still Engage? Although social media and blog content have the hype, when we look to which marketing content B2B buyers use more than any other in driving decisions, the white paper shines well above all others (MarketingSherpa and IDG 2010).

It pays to provide Support with Social Media

Buzz Marketing for Technology

In a recent Forrester Report on “ Customer Experience Pays Off as Social Media reduces Obstacles for Real Change ” they have really nailed down the argument I have been making over the last year about why Support is the single best place to build your business case for Social Media.

WOM 21

Vital statistics for every B2B marketer

Earnest about B2B

54% of CIOs prohibit use of social networking sites, such as Facebook, MySpace and Twitter, while at work. Source: Forrester Research, How to take B2B relationships from Indifferent to Engaged: Jan 2009. Use and abuse at your leisure… where possible we’ve tried to accurately cite the source and provide a link to the site where we came across the research. B2B companies are ahead of their B2C rivals when it comes to social media adoption.

Engaging Content is Key to Content Marketing Success?

Tom Pisello

Monday, August 09, 2010 Engaging Content is Key to Content Marketing Success? View my complete profile Links Google News Alinean Corporate Website Personal Website Blog Archive ▼ 2010 (118) ► December (5) Social Media Hierarchy of Needs - Best Practices f.

Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. 92% said they personally use LinkedIn, versus 56% on Facebook.

Five Lessons From the Web 2.0 Summit

Paul Gillin

Summit in San Francisco and hear from some of the business leaders of the new Internet, including the CEOs of Google, Facebook, Yahoo! Forrester Research now predicts that smart phones will be the dominant Internet access device in the US within three years.

Winning the Social Media Popularity Contest

Tom Pisello

Thursday, December 09, 2010 Winning the Social Media Popularity Contest Alinean Research of Fortune 500 Popularity on Twitter, Facebook and LinkedIn. Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales.

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Tom Pisello: The ROI Guy: Don't Just "Sell the Problem", Quantify It

Tom Pisello

Thursday, August 26, 2010 Dont Just "Sell the Problem", Quantify It I recently read a great blog post, Sell the Problem, by renowned Marketing Guru and Author Seth Godin. Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales.

Social Media Hierarchy of Needs - Best Practices for ROI Success

The ROI Guy

From our social media ROI studies, analyzing the investment, popularity, practices and results of social media marketing for the Fortune 500, and select small / medium companies, a key indicator to social media ROI success was level of engagement.

Content Marketing and the Forgotten Sales Professional

Tom Pisello

Monday, November 29, 2010 Content Marketing and the Forgotten Sales Professional Each week the Content Marketing Institute poses a new question to help drive content marketing best practices. Frugalnomics in Full Effect: Forrester and Gartner.

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Tom Pisello: The ROI Guy: The End of Marketing as We Know It.

Tom Pisello

According to Forrester analyst Scott Santucci, “Today, buyers are looking for business partners that will help them drive business results or outcomes – rather than bundle their products and services into solutions.&# Frugalnomics in Full Effect: Forrester and Gartner.

17 Compelling and Highly Usable B2B Marketing Statistics

delicious b2bmarketing

by Anonymous on Skin Whitening, Tanning, and Vaseline’s Controversial Facebook Ad Campaign Hah, Im still waiting for. by Anonymous on Serious Games Sessions Europe: Real Time Universe Simulator Your Facebook facts are a.

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Email Design Review Gallery « The Effective Marketer

The Effective Marketer

Design #5 Email Sender: MarketingProfs Email Title: How Businesses are Marketing with Facebook and Twitter What I Like: Really great color combination makes it easy in the eye. This entry was posted on Tuesday, March 9th, 2010 at 12:15 pm and is filed under Uncategorized.

Tom Pisello: The ROI Guy: Basic Content Marketing Trumps Social.

Tom Pisello

View my complete profile Links Google News Alinean Corporate Website Personal Website Blog Archive ▼ 2010 (118) ► December (5) Social Media Hierarchy of Needs - Best Practices f. Frugalnomics in Full Effect: Forrester and Gartner.

Tom Pisello: The ROI Guy: Social Media Hierarchy of Needs - Best.

Tom Pisello

View my complete profile Links Google News Alinean Corporate Website Personal Website Blog Archive ▼ 2010 (118) ▼ December (5) Social Media Hierarchy of Needs - Best Practices f. Frugalnomics in Full Effect: Forrester and Gartner.

Tom Pisello: The ROI Guy: Drive Budget Planning with the “IT.

Tom Pisello

Thursday, October 07, 2010 Drive Budget Planning with the “IT Hierarchy of Needs&# For Information Technology, it’s not how much you spend, but what you invest in that matters. Frugalnomics in Full Effect: Forrester and Gartner.

10 B2B Social Media Case Studies and Examples

Social Media B2B

Back then you could find the company on Facebook, Twitter and YouTube. Related posts: According To The 2009 Forrester Groundswell Awards B2B Social Media Is Still Mostly Tech Focused Since we started Social Media B2B we have spent a. Updated] 10 Examples of B2B Facebook Fan Pages July 2010 Update: This post was written seven months ago.

The Mi6 Chart Toppers, November 2010

MI6 Marketing Agency

In November 2010, 32 charts were shared which were viewed 9,840 times. Article/Post: 2010 Toolbox.com/PJA Social Media Index: Wave VI, IT Audience Results. Recommendation: I’m not convinced that Facebook should be the primary social media channel for engagement for B2B companies.

7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

BTW, it recently won BtoB Magazine’s BtoB Social Media Awards 2010 in the blog category. 4 comments… read them below or add one } Eric Goldman May 17, 2010 at 5:16 pm Achinta; This is a great article with much relevant information in it. Copyright © 2010 Tiecas, Inc.

The clash of the social media know-nothings

grow - Practical Marketing Solutions

But they’ve created a Facebook page and have 500 followers on Twitter so somehow that makes them a guru. The dirty little secret the know-nothings are keeping from you is that, with the rare exceptions, nobody wants to be Facebook Friends with your company. Share this on Facebook.