Sunday, August 15, 2010 Forrester and IDC think Sales Enablement is a Big Deal. new role has emerged at many leading B2B companies, Sales Enablement, and recent research from Forrester and IDC proves this new sales enablement practice as the key linchpin required to help a B2B company bridge the gap between their business strategies and how they execute in the field. According to Forrester, companies are spending worldwide, on average, 19% of their SG&A costs, some $135,262 per quota-carrying salesperson, in sales support-related activities. and We Agree! MORE >>

In November 2010, 32 charts were shared which were viewed 9,840 times. Article/Post: 2010 Toolbox.com/PJA Social Media Index: Wave VI, IT Audience Results. Observation: There may be something to this however from a B2B perspective it’s difficult to know whether a Facebook fan is worth more or not. Recommendation: I’m not convinced that Facebook should be the primary social media channel for engagement for B2B companies. But, Facebook is the social media juggernaut and can’t be ignored. Author: Chris Herbert. Rank: #1, 436 views. Brand recall? MORE >>

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. Despite the fact that more than half of marketers responding to an ExactTarget survey planned to to either reduce their overall marketing budget for 2010 or keep it flat, 54% planned to increase spending on email marketing and 66% planned to increase expenditures for social media “even though about 80% of those acknowledged the difficulty in tracking ROI in the medium.&#. MORE >>

Or if Facebook were a country, it’d be the 3 rd largest in the world? According to a 2010 survey by White Horse , 86% of B2B companies are investing in some form of social media. Forrester Research predicts that B2B firms will spend $54 million on social media marketing in 2014, up from just $11 million in 2009. 2010 eMarketer survey found budgets allocated to B2B social media marketing is nearly on par with B2C, except in the lagging B2B products category. B2B Social Media Blogging Facebook MediaSocial media has reached prime time. MORE >>

Monday, September 20, 2010 Forrester: Understand and Drive Outcomes for Sales & Marketing Success In a recent Forrester Sales Enablement blog post, Dean Davison reminisces about his years of selling technology solutions, and how todays successful best practices are so different than those of years past. We concur with Forresters Davison that Frugalnomics changes everything. The original Forrester blog post can be found at: [link] _ Posted by Tom Pisello at 6:54 AM Email This BlogThis! Frugalnomics in Full Effect: Forrester and Gartner. MORE >>