2010 Case Study Privacy Policies White Paper 
Industrial Marketing Today
APRIL 22, 2010
Home Marketing Matters About Contact B2B Marketing Store Company Website The Distribution Trap – How Innovations Become Commodities by Achinta Mitra on April 22, 2010 in Industrial Marketing Strategies , Sales Strategies I read an eye-opening article by Andrew R. This white paper aims to change that perception of them.
Industrial Marketing Today
OCTOBER 2, 2010
Let’s look at two case studies to see how industrial marketers are using email to reach and engage with industrial buyers. Case study #1: B2B lead generation through better segmenting and more focused email content Business challenge: FreightCenter wanted to change its customer mix of 70/30 (B2C/B2B) to a more B2B-centric mix.
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Industrial Marketing Today
SEPTEMBER 3, 2010
Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”
Industrial Marketing Today
SEPTEMBER 13, 2010
White papers: Without a question, this continues to be the most effective content to build your in-house list. White papers remain the most important content to get individuals to register with an 80% registration rate and 68% of white paper readers contacting a vendor or distributor for more information.
Industrial Marketing Today
JULY 29, 2010
That was one of the key findings of the “2010 Lead Generation Marketing ROI Study” by the Lenskold Group. The study also revealed that B2B marketers that measured ROI were better able to track leads to marketing touchpoints. This white paper aims to change that perception of them.
Industrial Marketing Today
MAY 5, 2010
A white paper would fit the bill nicely here. Provide him/her with case studies and client testimonials to lower their risks and fears of selecting you. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now.
Industrial Marketing Today
JUNE 29, 2010
We are all used to seeing case studies and they are powerful marketing content. Use a social publishing site like scribd.com to gain a larger audience for your white papers. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now.
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