2010 Business Comparison Marketing Budget Creation 
Webbiquity
FEBRUARY 2, 2011
Social Media Leads Content Marketing: New Survey Reveals by Jeff Bullas. Jeff Bullas shares several interesting content marketing stats from recent research, such as: content now accounts for 33% of marketing budgets on average, up from 11% just a couple of years ago. The bad news is that it’s not easy.&#.
The Effective Marketer
JANUARY 11, 2010
Excel Template for vendor comparison: you can download and use my template as a starting point. Good luck in your email marketing selection process! This entry was posted on Monday, January 11th, 2010 at 12:29 pm and is filed under Email Marketing. Click here for tips from the Effective Marketer Blog Hello there!
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The ROI Guy
FEBRUARY 12, 2010
As a result, significant demand exists for content oriented marketing campaigns, those that deliver education and personalized advice to customers. Rich internet applications (RIAs) such as on-line interactive assessment tools, ROI calculators, and TCO comparisons are important elements of such campaigns.
Industrial Marketing Today
SEPTEMBER 3, 2010
Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”
The ROI Guy
AUGUST 9, 2010
According to recent survey results, 90% of B2B marketers are actively involved in producing custom content , and are investing some 25% of marketing budgets to custom content creation and promotion. It used to be, the custom publishing group was in a little, dark corner that sat outside of marketing,” Pulizzi added.
The ROI Guy
NOVEMBER 29, 2010
This requires the right content at each stage of the buying cycle; Information Overload –buyers are inundated with more marketing messages over more channels than ever before, becoming overloaded and confused, leading to stalled decision cycles. Evidence of this shift can be found in IDC’s 2010 Customer Experience Survey.
The ROI Guy
JANUARY 10, 2011
Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Monday, January 10, 2011 Let the Good Times Roll?
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