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Programmatic Advertising Glossary & Brief History

Digilant

Their primary purpose is to buy and sell digital media, including display, video, and mobile, on behalf of agency clients. A brief history of programmatic digital advertising To understand programmatic advertising, we have to travel back to 1994 when the first banner ad was displayed.

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When Did Programmatic Advertising Start: A History Lesson

Rev

Remember those banner ads that you used to see when scrolling through MySpace or talking to your best friend via the antiquated AOL Instant Messenger? Those ads that we would see on our computers after school, or deep in a chat with your best friend, were actually the beginning of what we call Programmatic Advertising today.

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Best Google AdWords Tips and Tactics of 2010

Webbiquity

According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009.&# Including Image Ads In Your Marketing Mix by PPC Hero. “Image ads (a.k.a.

Adwords 100
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Creative is King, Queen, and Everything in Between

Ambal's Amusings

So, how do marketers think beyond banner ads and the visual and information overload consumers face today? We asked Mani Iyer " What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Mani Iyer 's Marketing Prediction for 2010. Mashable.com. Over to you.

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What is Programmatic Digital Advertising?

Digilant

Their primary purpose is to buy and sell digital media, including display, video, and mobile, on behalf of agency clients. . To understand programmatic advertising, we have to travel back to 1994 when the first banner ad was displayed. At this time, ads were first-come, first-served (literally).

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Pressure

Content Standard

The Fall of Television, Display Advertising, and Content. Lack of ads. The Fall of Display Advertising and the Rise of Ad-Blocking. Similar to television advertising, banner ads were born out of necessity on a medium that grew much faster than many had expected. Content marketers just followed their lead.

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Under Pressure: How Content Marketing Has Transformed Marketing Strategies Since the 1950s

Content Standard

The Fall of Television, Display Advertising, and Content. Lack of ads. The Fall of Display Advertising and the Rise of Ad-Blocking. Similar to television advertising, banner ads were born out of necessity on a medium that grew much faster than many had expected. Content marketers just followed their lead.