article thumbnail

Augmented Reality For B2B Marketing in 2011? | B2B Marketing Insider

Marketing Insider Group

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 21, 2010 4 Subscribe Augmented Reality For B2B Marketing in 2011? Whoa – quite a mouthful!

article thumbnail

The 4 Most Common Mistakes in B2B Content Marketing

Marketing Insider Group

Wikipedia defines “ Content Marketing ” as: The creation or sharing of content for the purpose of engaging current and potential consumer bases. The main reason this is an acute challenge for B2B marketers is the high level of risk inherent in The B2B Decision Process. And this is where many B2B marketers stumble.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Turn B2B Buying Into a Social Experience

Tony Zambito

Image via Wikipedia. B2B marketing and sales has lived in a neat framework centered on the purchase transaction.    The key lies in how well you and your organization are responding to the most transformative changes in B2B buying we’ve seen in several decades at least. .    That is, until now. 

Buy 100
article thumbnail

Growth Hackers And The Marketing Wake Up Call

Marketing Insider Group

According to Wikipedia, “ Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking, and social metrics to sell products and gain exposure. The term was first used by startup marketing consultant Sean Ellis in 2010. Are you a growth hacker? What is Growth Hacking?

Wikipedia 100
article thumbnail

Creating Engagement in B2B Marketing

Buzz Marketing for Technology

Their platform is good up to 20,000 people and we had 24,000 signed up for our January 19, 2010 virtual event. Related posts: B2B Marketing Content: Lure or Lasso? Influencers vs Advocates in B2B Marketing According to Wikipedia – Influencer Marketing is a form of. Send this page to Print Friendly.

article thumbnail

Focus on Content in B2B Marketing

Industrial Marketing Today

Paul Dunay in his blog post, “4 C’s of B2B Marketing” has defined this very nicely. Wikipedia defines content marketing as “an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases.”

article thumbnail

What if CRM had not been invented?

ViewPoint

What differences in marketing and sales management would have occurred if CRM with all of its benefits had not been a part of B2B and B2C marketing? Might Have Been to What Must Have Been: Counterfactual Thinking Creates Meaning" was published in the Journal of Personality and Social Psychology in January 2010.

CRM 120