markempa

FEBRUARY 23, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. The number of people involved in a purchasing decision is filling up the boardroom, according to Sirius Decisions Inc., In 2005, 3.5

Lead Generation 120

Lead Generation Sales Qualified Leads B to B Paid Search Agency 120

The ROI Guy

JUNE 3, 2010

A SiriusDecisions survey recently examined which b-to-b sources are trusted most by buyers during the buying lifecycle, and the results indicate not surprisingly that Industry Analysts and Peers are the most influential and trusted sources of information. of respondents) and peers (28.7%). Search engine results were cited by only 4.4%

Peer-to-peer 40

Peer-to-peer B to B Vendors Marketing Proposals 40

The ROI Guy

NOVEMBER 29, 2010

Having the right content and tools to help fuel buyer’s decision making process is essential. Matter of Trust - although the research indicates that buyers truly rely on vendor content to help drive purchase decisions, with so much noise, buyers have become skeptical of vendor claims. Death of a Salesman?

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

The ROI Guy

DECEMBER 6, 2010

Monday, December 06, 2010 Predictions for 2011: The End of B2B Sales & Marketing as We Know It? Now, in B2B, we have seen a similar dramatic shift towards prospects taking charge of the buying cycle, using on-line content marketing, resources and tools to drive research, comparisons and purchase decisions. The Death of a Salesman?

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

The ROI Guy

SEPTEMBER 3, 2010

Formally defined, Demand Generation is the use of targeted marketing programs to address four key objectives for B2B marketers: Building awareness of a company’s products and services; Establishing relevance to a prospective buyer/end user; Supporting validation for the purchase; and Mitigating customer concerns.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Peer-to-peer Demand 40

Ambal's Amusings

JANUARY 7, 2010

B-to-B Offer Strategies: How to Keep Your Sales Pipeline Filled with Qualified Leads. “ Not Targeting the Right Stage in the Sales Process ” Cindy King's Bio. Not Targeting the Right Stage in the Sales Process. Is he happy to have purchased your product or service? Where is he in the sales process?

Lead Generation 100

Lead Generation Sales Qualified Leads Generation Lead Ranking 100

B2B Marketing Zone Posts

DECEMBER 1, 2010

Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Twitter for B2B Marketing - MI6 Marketing Agency , November 18, 2010 Author: Chris Herbert. There better be. Why not use it?

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40