Marketing Automation Trends for 2010
JANUARY 12, 2010
2009 was the year in which Marketing Automation really took off. Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. In this post I want to focus on the trends in Marketing Automation for 2010. Integration of Social Media, Inbound Marketing and Marketing Automation. In 2010 you’ll start to hear about marketing methods.
7 Ways to Generate More Sales Revenue with Marketing Automation
Modern B2B Marketing
DECEMBER 20, 2010
discussed the top seven ways to utilize marketing automation to generate more sales revenue. Use those that are finding you from search, or following you on LinkedIn or Facebook, and the actions surrounding these channels as a trigger for campaigns.
7 Strategies for Using Content to Market Industrial Products
Industrial Marketing Today
MAY 14, 2010
BTW, it recently won BtoB Magazine’s BtoB Social Media Awards 2010 in the blog category. 4 comments… read them below or add one } Eric Goldman May 17, 2010 at 5:16 pm Achinta; This is a great article with much relevant information in it. Copyright © 2010 Tiecas, Inc.
Marketing Automation Magic
Business Growth Development
SEPTEMBER 2, 2010
Building a ROMI Calculator
NOVEMBER 8, 2010
The Demand Center Breakthrough
Illuminating the Future
JUNE 10, 2010
Maximize Demand Gen programs -- automating multi-touch, multi-channel campaigns and interactions that are synchronized with the buying behaviors of prospects. .
Continue Learning with these B2B Social Media Posts
Social Media B2B
NOVEMBER 19, 2010
As we reviewed our 2010 predictions , we found that while the adoption curve has been slower than anticipated, more and more practitioners are building a foundation from learning. In Tuesday’s webinar Social Media Integration into Marketing Campaigns – Does it Drive Leads?, In this Q&A excerpt, Emily Mayfield and VP of Marketing Christopher Doran will answer audience questions regarding integrating social media into a marketing campaign to successfully drive leads.
Lead Generation: A Watched Pot Never Boils
SEPTEMBER 11, 2012
Leads and expected metrics are defined in carefully created client program plans and lead rates are impacted (particularly in 2010) by the mix and quality of inbound dispositions. No Response means we completed a multi-touch, multi-media touch cycle without reaching the prospect or their reaching back out to us. The forty-two touches took place over a ninety day period.
B2B Sales Lead Management: A Bird in Hand is Worth Two in the Bush
AUGUST 28, 2012
Leads and expected metrics are defined in carefully created client program plans and lead rates are impacted (particularly in 2010) by the mix and quality of inbound dispositions. No Response means we completed a multi-touch, multi-media touch cycle without reaching the prospect or their reaching back out to us. Many companies using marketing automation are slightly better off because they keep messages in front of their prospect universe.