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| | LEADSLOTH
JANUARY 12, 2010 [2010, Automation] Marketing Automation Trends for 2010
2009 was the year in which Marketing Automation really took off. Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. In this post I want to focus on the trends in Marketing Automation for 2010. Integration of Social Media, Inbound Marketing and Marketing Automation. If there is no mechanism to pass the lead back to the marketing team (in an automated or semi-automated fashion), the lead is gone forever. predictions. The Contributors.
| | INDUSTRIAL MARKETING TODAY
MAY 14, 2010 [2010, Automation] 7 Strategies for Using Content to Market Industrial Products
Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing. Copyright © 2010 Tiecas, Inc.
APRIL 8, 2014 | MODERN B2B MARKETING
[2010, Automation] Rise of the Marketing Platform
SEPTEMBER 11, 2012 | VIEWPOINT
[2010, Automation] Lead Generation: A Watched Pot Never Boils
AUGUST 28, 2012 | VIEWPOINT
[2010, Automation] B2B Sales Lead Management: A Bird in Hand is Worth Two in the Bush
FEBRUARY 18, 2011 | MODERN B2B MARKETING
[2010, Automation] Doug Laird of QlikView Discusses Huge Success of Revenue-Building Campaign Tied to World Cup
DECEMBER 20, 2010 | MODERN B2B MARKETING
[2010, Automation] 7 Ways to Generate More Sales Revenue with Marketing Automation
NOVEMBER 19, 2010 | SOCIAL MEDIA B2B
[2010, Automation] Continue Learning with these B2B Social Media Posts
| | MODERN B2B MARKETING
DECEMBER 20, 2010 [2010, Automation] 7 Ways to Generate More Sales Revenue with Marketing Automation
discussed the top seven ways to utilize marketing automation to generate more sales revenue. This means you need to create and leverage your lead nurturing strategy using multi-touch, multi offer lead nurturing campaigns to build sales-winning relationships with your prospects as they move from stage to stage throughout the buying cycle. Focus on qualified leads.
| | BUSINESS GROWTH DEVELOPMENT
SEPTEMBER 2, 2010 [2010, Automation] Marketing Automation Magic
| | SALES LEAD INSIGHTS
MARCH 8, 2010 [2010, Automation] B2B Marketing Automation: Here’s My Definition
How’s this for a definition of B2B marketing automation? The use of technology to generate, nurture, score and qualify leads, and drive sales, using customized, multi-touch marketing communications tailored for each contact’s profile, level of interest, behavior or place in the buying process. Do you have a better definition of marketing automation? Do you see other benefits that marketing automation delivers? Tags: B2B Lead Generation B2B marketing B2B marketing automation Unfortunately it’s a mouthful, isn’t it?
| | MODERN B2B MARKETING
FEBRUARY 18, 2011 [2010, Automation] Doug Laird of QlikView Discusses Huge Success of Revenue-Building Campaign Tied to World Cup
During the interview, Doug discussed the successful implementation of QlikView’s global, multi-touch lead generation campaign during the 2010 World Soccer Finals. And so what we decided to do was execute a fully integrated campaign, in 13 languages, and then email it out to one million people. And I think that that will bring us to a whole new level.
MODERN B2B MARKETING | TUESDAY, APRIL 8, 2014 [2010, Automation] Rise of the Marketing Platform
1990s – 2010: Marketing shifts again to developing and managing customer relationships. But to tell a consistent, personalized story across all channels — the ones that exist now and the untold dozens that will continue to pop up from here on out (digital billboards that react as you walk by?) — we need a technology platform that brings it all together. 3) “Campaign in the neck” —> continuous conversations. Unless you work for Apple, it’s safe to assume that your customers are not eagerly anticipating your next campaign. Ready for it? Too see why, read on…. MORE >>
DELICIOUS B2BMARKETING | MONDAY, NOVEMBER 8, 2010 [2010, Automation] Building a ROMI Calculator
ILLUMINATING THE FUTURE | THURSDAY, JUNE 10, 2010 [2010, Automation] The Demand Center Breakthrough
Maximize Demand Gen programs -- automating multi-touch, multi-channel campaigns and interactions that are synchronized with the buying behaviors of prospects. . Incorporate Advanced Technolog y -- enabling marketing organizations to fully capitalize on fast-moving technologies to automate and optimize their processes. . Strengthen Marketing Measurement -- giving marketers a dashboard view into the marketing and sales operations that allows them to track campaigns, conversions and returns on their marketing investments. . MORE >>
SOCIAL MEDIA B2B | FRIDAY, NOVEMBER 19, 2010 [2010, Automation] Continue Learning with these B2B Social Media Posts
As we reviewed our 2010 predictions , we found that while the adoption curve has been slower than anticipated, more and more practitioners are building a foundation from learning. In Tuesday’s webinar Social Media Integration into Marketing Campaigns – Does it Drive Leads?, Manticore Technology Demand Generation Manager Emily Mayfield examined her own successes and failures with social media in a recent, multi-touch marketing campaign featuring The Quintessential Marketing Automation Guidebook. It certainly makes things more interesting. MORE >>
VIEWPOINT | TUESDAY, SEPTEMBER 11, 2012 [2010, Automation] Lead Generation: A Watched Pot Never Boils
Leads and expected metrics are defined in carefully created client program plans and lead rates are impacted (particularly in 2010) by the mix and quality of inbound dispositions. No Response means we completed a multi-touch, multi-media touch cycle without reaching the prospect or their reaching back out to us. On the 42 nd touch, the CFO of what was then the fourth largest utility called our associate back and said: “Don’t stop calling me, you’re my conscience. The forty-two touches took place over a ninety day period. VP level) are 2.5 MORE >>
- [2010, Automation] B2B Sales Lead Management: A Bird in Hand is Worth Two in the Bush VIEWPOINT | TUESDAY, AUGUST 28, 2012