Marketing Automation Trends for 2010
JANUARY 12, 2010
2009 was the year in which Marketing Automation really took off. Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. In this post I want to focus on the trends in Marketing Automation for 2010. Integration of Social Media, Inbound Marketing and Marketing Automation. If there is no mechanism to pass the lead back to the marketing team (in an automated or semi-automated fashion), the lead is gone forever. predictions. The Contributors.
7 Strategies for Using Content to Market Industrial Products
Industrial Marketing Today
MAY 14, 2010
Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing. Copyright © 2010 Tiecas, Inc.
7 Ways to Generate More Sales Revenue with Marketing Automation
Modern B2B Marketing
DECEMBER 20, 2010
discussed the top seven ways to utilize marketing automation to generate more sales revenue. This means you need to create and leverage your lead nurturing strategy using multi-touch, multi offer lead nurturing campaigns to build sales-winning relationships with your prospects as they move from stage to stage throughout the buying cycle. Focus on qualified leads.
B2B Marketing Automation: Here’s My Definition
Sales Lead Insights
MARCH 8, 2010
How’s this for a definition of B2B marketing automation? The use of technology to generate, nurture, score and qualify leads, and drive sales, using customized, multi-touch marketing communications tailored for each contact’s profile, level of interest, behavior or place in the buying process. Do you have a better definition of marketing automation? Do you see other benefits that marketing automation delivers? Tags: B2B Lead Generation B2B marketing B2B marketing automation Unfortunately it’s a mouthful, isn’t it?
Rise of the Marketing Platform
Modern B2B Marketing
APRIL 8, 2014
1990s – 2010: Marketing shifts again to developing and managing customer relationships. Unless you work for Apple, it’s safe to assume that your customers are not eagerly anticipating your next campaign. Campaign” is a militaristic word that focuses on the needs of the company, not the consumer. Author: Jon Miller I’m about to make a staggering statement. Ready for it?
Doug Laird of QlikView Discusses Huge Success of Revenue-Building Campaign Tied to World Cup
Modern B2B Marketing
FEBRUARY 18, 2011
During the interview, Doug discussed the successful implementation of QlikView’s global, multi-touch lead generation campaign during the 2010 World Soccer Finals. And so what we decided to do was execute a fully integrated campaign, in 13 languages, and then email it out to one million people. And I think that that will bring us to a whole new level.
Building a ROMI Calculator
NOVEMBER 8, 2010
The Demand Center Breakthrough
Illuminating the Future
JUNE 10, 2010
Maximize Demand Gen programs -- automating multi-touch, multi-channel campaigns and interactions that are synchronized with the buying behaviors of prospects. . Incorporate Advanced Technolog y -- enabling marketing organizations to fully capitalize on fast-moving technologies to automate and optimize their processes. .
Continue Learning with these B2B Social Media Posts
Social Media B2B
NOVEMBER 19, 2010
As we reviewed our 2010 predictions , we found that while the adoption curve has been slower than anticipated, more and more practitioners are building a foundation from learning. In Tuesday’s webinar Social Media Integration into Marketing Campaigns – Does it Drive Leads?, Manticore Technology Demand Generation Manager Emily Mayfield examined her own successes and failures with social media in a recent, multi-touch marketing campaign featuring The Quintessential Marketing Automation Guidebook. It certainly makes things more interesting.
Lead Generation: A Watched Pot Never Boils
SEPTEMBER 11, 2012
Leads and expected metrics are defined in carefully created client program plans and lead rates are impacted (particularly in 2010) by the mix and quality of inbound dispositions. No Response means we completed a multi-touch, multi-media touch cycle without reaching the prospect or their reaching back out to us. On the 42 nd touch, the CFO of what was then the fourth largest utility called our associate back and said: “Don’t stop calling me, you’re my conscience. The forty-two touches took place over a ninety day period. VP level) are 2.5
B2B Sales Lead Management: A Bird in Hand is Worth Two in the Bush
AUGUST 28, 2012
Leads and expected metrics are defined in carefully created client program plans and lead rates are impacted (particularly in 2010) by the mix and quality of inbound dispositions. No Response means we completed a multi-touch, multi-media touch cycle without reaching the prospect or their reaching back out to us. Unfortunately, most companies tend to dispose of anything other than leads generated from marketing campaigns meaning that the cost to qualify companies is repeated each time a new campaign is run. Marketing Automation companies!