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JANUARY 12, 2010 [2010, Automation] Marketing Automation Trends for 2010
2009 was the year in which Marketing Automation really took off. Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. In this post I want to focus on the trends in Marketing Automation for 2010. Integration of Social Media, Inbound Marketing and Marketing Automation. If there is no mechanism to pass the lead back to the marketing team (in an automated or semi-automated fashion), the lead is gone forever. predictions. The Contributors.
| | SALES LEAD INSIGHTS
MARCH 8, 2010 [2010, Automation] B2B Marketing Automation: Here’s My Definition
How’s this for a definition of B2B marketing automation? The use of technology to generate, nurture, score and qualify leads, and drive sales, using customized, multi-touch marketing communications tailored for each contact’s profile, level of interest, behavior or place in the buying process. Do you have a better definition of marketing automation? Do you see other benefits that marketing automation delivers? Tags: B2B Lead Generation B2B marketing B2B marketing automation Unfortunately it’s a mouthful, isn’t it?
SEPTEMBER 11, 2012 | VIEWPOINT
[2010, Automation] Lead Generation: A Watched Pot Never Boils
AUGUST 28, 2012 | VIEWPOINT
[2010, Automation] B2B Sales Lead Management: A Bird in Hand is Worth Two in the Bush
FEBRUARY 18, 2011 | MODERN B2B MARKETING
[2010, Automation] Doug Laird of QlikView Discusses Huge Success of Revenue-Building Campaign Tied to World Cup
DECEMBER 20, 2010 | MODERN B2B MARKETING
[2010, Automation] 7 Ways to Generate More Sales Revenue with Marketing Automation
NOVEMBER 21, 2010 | FUNNEL FOCUS
[2010, Automation] Interview: Mac McConnell on How Marketing Automation Benefits Financial Service Companies
NOVEMBER 19, 2010 | SOCIAL MEDIA B2B
[2010, Automation] Continue Learning with these B2B Social Media Posts
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| | BUSINESS GROWTH DEVELOPMENT
SEPTEMBER 2, 2010 [2010, Automation] Marketing Automation Magic
| | MARKETING GENIUS BLOG
OCTOBER 5, 2010 [2010, Automation] Walk Before You Run With Lead Nurturing
Walk Before You Run with Marketing Automation: 5 Baby-Steps to Lead Nurturing Success. Step 3: “Simple” Drip Campaigns: Allow you to implement auto-response emails, based on individual behavior and can be tied a specific action, be it a click on a certain link, a web-to-lead form submission, etc. Multi-touch campaigns can be developed for groups of people with common attributes, allowing a marketer to continue a conversation over time, not just one email. So if you do over-automate, you will get yourself in trouble. View On-Demand Webinar Recording.
| | FUNNEL FOCUS
NOVEMBER 21, 2010 [2010, Automation] Interview: Mac McConnell on How Marketing Automation Benefits Financial Service Companies
What is the number one benefit of a marketing automation investment for financial service companies? Using marketing automation , financial services firms can insert themselves into the research phase with having to use expensive sales resources or scaring someone off with a much too early sales call. Why do you think some marketers are hesitant to invest in marketing automation?
| | FUNNEL FOCUS
OCTOBER 29, 2010 [2010, Automation] Webinar: Social Media Integration into Marketing Campaigns – Does it Drive Leads?
How do I integrate it into my next campaign? In this candid evaluation, I'm going to examine my own successes and failures with social media in a recent, multi-touch marketing campaign featuring The Quintessential Marketing Automation Guidebook. The optimal number and frequency of touches for lead nurturing. Join us in this webinar to find out.
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FUNNEL FOCUS | THURSDAY, NOVEMBER 18, 2010 [2010, Automation] Q&A Excerpt: Driving Leads with Social Media
In Tuesday's webinar Social Media Integration into Marketing Campaigns – Does it Drive Leads? Manticore Technology Demand Generation Manager Emily Mayfield examined her own successes and failures with social media in a recent, multi-touch marketing campaign featuring The Quintessential Marketing Automation Guidebook. In this Q&A excerpt, Emily Mayfield and VP of Marketing Christopher Doran will answer audience questions regarding integrating social media into a marketing campaign to successfully drive leads. View the entire Webinar. MORE >>
MODERN B2B MARKETING | MONDAY, DECEMBER 20, 2010 [2010, Automation] 7 Ways to Generate More Sales Revenue with Marketing Automation
discussed the top seven ways to utilize marketing automation to generate more sales revenue. This means you need to create and leverage your lead nurturing strategy using multi-touch, multi offer lead nurturing campaigns to build sales-winning relationships with your prospects as they move from stage to stage throughout the buying cycle. Use those that are finding you from search, or following you on LinkedIn or Facebook, and the actions surrounding these channels as a trigger for campaigns. For outbound it is direct marketing (e.g. MORE >>
SOCIAL MEDIA B2B | FRIDAY, NOVEMBER 19, 2010 [2010, Automation] Continue Learning with these B2B Social Media Posts
As we reviewed our 2010 predictions , we found that while the adoption curve has been slower than anticipated, more and more practitioners are building a foundation from learning. In Tuesday’s webinar Social Media Integration into Marketing Campaigns – Does it Drive Leads?, Manticore Technology Demand Generation Manager Emily Mayfield examined her own successes and failures with social media in a recent, multi-touch marketing campaign featuring The Quintessential Marketing Automation Guidebook. It certainly makes things more interesting. MORE >>
INDUSTRIAL MARKETING TODAY | FRIDAY, MAY 14, 2010 [2010, Automation] 7 Strategies for Using Content to Market Industrial Products
Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing. BTW, it recently won BtoB Magazine’s BtoB Social Media Awards 2010 in the blog category. And then, nurture them from cold leads to hot prospects with multi-touch drip email campaigns. Thanks for sharing! MORE >>
ILLUMINATING THE FUTURE | THURSDAY, JUNE 10, 2010 [2010, Automation] The Demand Center Breakthrough
Maximize Demand Gen programs -- automating multi-touch, multi-channel campaigns and interactions that are synchronized with the buying behaviors of prospects. . Incorporate Advanced Technolog y -- enabling marketing organizations to fully capitalize on fast-moving technologies to automate and optimize their processes. . Strengthen Marketing Measurement -- giving marketers a dashboard view into the marketing and sales operations that allows them to track campaigns, conversions and returns on their marketing investments. . MORE >>
- [2010, Automation] Doug Laird of QlikView Discusses Huge Success of Revenue-Building Campaign Tied to World Cup MODERN B2B MARKETING | FRIDAY, FEBRUARY 18, 2011
- [2010, Automation] Lead Generation: A Watched Pot Never Boils VIEWPOINT | TUESDAY, SEPTEMBER 11, 2012
- [2010, Automation] B2B Sales Lead Management: A Bird in Hand is Worth Two in the Bush VIEWPOINT | TUESDAY, AUGUST 28, 2012
- [2010, Automation] Building a ROMI Calculator DELICIOUS B2BMARKETING | MONDAY, NOVEMBER 8, 2010
- [2010, Automation] Tech Target Online ROI Summit - Part III - Marketing Interactions MARKETING INTERACTIONS | MONDAY, SEPTEMBER 24, 2007
- [2010, Automation] Are your words the ones your customers use? - Marketing Interactions MARKETING INTERACTIONS | THURSDAY, MAY 29, 2008
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