In Tuesday's webinar Social Media Integration into Marketing Campaigns – Does it Drive Leads? Manticore Technology Demand Generation Manager Emily Mayfield examined her own successes and failures with social media in a recent, multi-touch marketing campaign featuring The Quintessential Marketing Automation Guidebook. In this Q&A excerpt, Emily Mayfield and VP of Marketing Christopher Doran will answer audience questions regarding integrating social media into a marketing campaign to successfully drive leads. View the entire Webinar. MORE >>

discussed the top seven ways to utilize marketing automation to generate more sales revenue. This means you need to create and leverage your lead nurturing strategy using multi-touch, multi offer lead nurturing campaigns to build sales-winning relationships with your prospects as they move from stage to stage throughout the buying cycle. Use those that are finding you from search, or following you on LinkedIn or Facebook, and the actions surrounding these channels as a trigger for campaigns. For outbound it is direct marketing (e.g. MORE >>

As we reviewed our 2010 predictions , we found that while the adoption curve has been slower than anticipated, more and more practitioners are building a foundation from learning. In Tuesday’s webinar Social Media Integration into Marketing Campaigns – Does it Drive Leads?, Manticore Technology Demand Generation Manager Emily Mayfield examined her own successes and failures with social media in a recent, multi-touch marketing campaign featuring The Quintessential Marketing Automation Guidebook. It certainly makes things more interesting. MORE >>

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing. BTW, it recently won BtoB Magazine’s BtoB Social Media Awards 2010 in the blog category. And then, nurture them from cold leads to hot prospects with multi-touch drip email campaigns. Thanks for sharing! MORE >>

During the interview, Doug discussed the successful implementation of QlikView’s global, multi-touch lead generation campaign during the 2010 World Soccer Finals. And so what we decided to do was execute a fully integrated campaign, in 13 languages, and then email it out to one million people.  So we decided that instead of having each country execute the campaign, we were going to execute that campaign at the center.  Fernandez :  Hi, I’m Phil Fernandez CEO of Marketo.  We were really excited about this result and where we could take it next. MORE >>