Remove 2010 Remove Analytics Remove CRM Remove Price
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Adobe Buys B2C Marketing Automation Leader Neolane: One Gap Filled, But Where's CRM?

Customer Experience Matrix

Price was $600 million, which is roughly in line with the 8x revenue paid for ExactTarget and Eloqua recently. That frankly didn’t take much insight, but I’ll brag a bit more about having pegged Adobe as needing to add marketing automation as far back as this post in 2009 and again in 2010.

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2010 Will Bring New Features to Demand Generation Systems

Customer Experience Matrix

Summary: the demand generation market will continue to grow in 2010, and it may attract some new, big competitors from outside the industry. What will 2010 bring? It's just a matter of time before CRM vendors (yes, I mean Salesforce.com ) and Web content management vendors decide to compete seriously for marketing automation business.

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How Online Sales Can Help You Grow in Hard Times

Hubspot

The 2008 recession accelerated their inability to adapt to changing consumer demand -- and by 2010, they filed for bankruptcy. Low Price, Low Change: This is likely re-ordering or purchasing additional products. I know that shift can feel daunting. But at HubSpot, we truly believe that anyone can sell online.

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Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

We have a lot of small business customers due to our price-point (note: as low as $9.99/month), month), so filtering and more and more analytics are important to our customers. It will be a great year ahead to see how social media analytics can directly measure and drive sales. It’s in our DNA. Customer service?

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7 Content Marketing Tasks to Automate Right Now

Content Marketing Institute

BONUS TOOL: GetResponse (pricing starts at $15 per month) covers much of what Mailchimp does (email workflow automation, triggered events and emails, and lead nurturing). But it’s expected to introduce a CRM feature to allow brands to measure their relationship with their customers in the same place they automate their email workflow.

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Teradata Buys Aprimo for $525 Million: More Marketing Automation Consolidation To Come

Customer Experience Matrix

The difference: marketing automation is focused on batch and interactive campaign management but just touches slightly on advertising, marketing resource management and analytics. Aprimo adds a great deal of capability, but the combined company still lacks the strong Web analytics and BI applications of its main competitors.

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7 Marketing Challenges in the Travel Industry Today

QuanticMind

Hotels need to have systems in place to collect this data and connect it to their customer relationship management (CRM) platform to automate personalizations that encourage upgrades and repeat bookings. One prominent example of new technology that businesses in travel need to get a jump on is dynamic pricing.