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3 keys for better email engagement in Gmail

Martech

When will bulk email senders finally realize they have to adopt more sophisticated tactics like segmentation and personalization so they can send messages that appeal to each customer’s interests and activities regardless of the tab they land in? ” Check how long it has been since you updated it or added new segments.

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Gamification: Gamify Your Website to Improve Dwell Time & SEO

seo.co

The marketing term “gamification” was coined in 2002 by Nick Pelling, but didn’t become popular until 2010. It describes marketing tactics which use game elements to drive user engagement with your website, application, or brand. Adding Gamification to your Website. What is Gamification? How Gamification Works.

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Best Marketing Books You Need To Read

Brightedge

Stone delivers the goods with a 15-chapter playbook that includes the frameworks, question lists, and templates that make you want to put the book down and try the tactics recommended. He reminds us that over-reliance on ad spending is for lazy marketers. Like many marketing books, the subtitle well positions the books key thesis.

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Build Your Brand a Social Content Ladder in 5 Steps | Blogging and.

Convince & Convert

Consider adding some of these to your list if they differ from your analytics results. Understand Your Frequency Schema The key to a content ladder is organizing your rungs. Too many companies and organizations are reinventing the content wheel for every social outpost they maintain. .&# How much photo and video content appears?

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Adding a Twitter field to your contact records is only a start. If you were going to run an ad in a magazine, you would ask about both the psychographics and demographics of the reader so you could target the call to action and message appropriately. However, for marketers, a social media address is insufficient to manage that channel.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

I'm impressed with the quality as well as the frequency of your solid content. A must read w/ fantastic insight [link] topsy_top20k_en Staggering Social Media Insights – The Best of Twitter 20 eBook: I’m very proud to launch my new ebook that chroni… [link] joncombridges This looks great! Will tweet and FB now.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

June 2nd, 2010 |Written By: Jay Baer | View Comments Tweet Is the interconnected Web bringing us together, or making us all distracted voyeurs? Ultimately, I see Facebook friends becoming a more equals less problem that will force Facebook into adding significant group and subgroup capabilities, to maintain even a shred of curation value.