markempa

OCTOBER 19, 2006

from FreshSqueezedMarketing I saw an interesting link to a Marketing Sherpa study on Lead Scoring by Brian Carroll on his B2B Lead Generation Blog. I found the study of interest as much for the fact that it existed at all as. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Qualification 120

Lead Qualification Lead Scoring Lead Ranking Sales Qualified Leads 120

markempa

OCTOBER 11, 2006

" As I wrote a while back in my post, " in defense of thought leadership ," there are just a few select thought leaders in every industry and field of study. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 So everyone cant be one. So everyone cant be one.

Lead Generation 120

Lead Generation B2B Thought Leadership Thought Leadership Generation 120

markempa

JUNE 14, 2006

Research shows shows that if you require registration on your website to download content such as articles, white papers, studies or other "free" resources, you could be losing 75%-85% of your potential leads! I saw a press release for a study last week completed by the Nielsen Norman Group , which also supports this finding.

B2B Sales 120

B2B Sales Lead Generation Lead Scoring Lead Ranking 120

markempa

JULY 21, 2005

« New and Improved Lead Nurturing Article | Main | Getting into big companies » New Lead Nurturing Webinar Startling as it may seem, recent research (and even studies from ten years ago) shows that longer-term leads (future opportunities), often ignored by salespeople, represent nearly 80% of potential sales.

Lead Nurturing 120

Lead Nurturing Lead Generation Sales Qualified Leads Webinar Metrics 120

Buzz Marketing for Technology

JUNE 27, 2008

Webcasts |. Find out why a new study picks Googles Messaging Security over competitors. Salesforce for Google Apps Webcast. Get instant email notifications by topic when white papers, webcasts, and case studies are added to our library. New Top-Level Domains Expected in 2009. src = [link]. }. White Papers |.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Online Marketing Institute

JUNE 26, 2009

focuses on the importance that readers, viewers, and attendees place on business info rmation to info rm and help the purchase/decision-making process. focuses on the importance that readers, viewers, and attendees place on business info rmation to info rm and help the purchase/decision-making process.

Research 40

Research Marketing Management Media Planning 40

markempa

JULY 13, 2006

They just announced the results of a joint research study on the emerging role of new media, particularly podcasts , on B2B technology purchase decisions. To learn more about the Emerging Media Series study visit, Podcast Study Report. To learn more about the Emerging Media Series study visit, Podcast Study Report.

Lead Generation 120

Lead Generation Purchase B2B Thought Leadership Generation 120

markempa

NOVEMBER 17, 2005

If youre supporting multiple sales channels with lead generation, youll probably like this case study by MarketingSherpa. I agree with all of the suggestions in the case study. If youre supporting multiple sales channels with lead generation, youll probably like this case study by MarketingSherpa.

B2B Sales 120

B2B Sales Lead Generation Sales Leads Sales Qualified Leads 120

markempa

DECEMBER 21, 2006

A study by the CMO council showed this is a key reason CMOs are losing influence at the executive table. A study by the CMO council showed this is a key reason CMOs are losing influence at the executive table. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Budget Programs 120

Budget Programs Lead Generation B2B Sales Sales Qualified Leads 120

markempa

JUNE 15, 2005

The study found that, 58% of polled executives rated their marketing departments lead development capabilities as "fair" or "poor." The study found that, 58% of polled executives rated their marketing departments lead development capabilities as "fair" or "poor."

Lead Generation 120

Lead Generation Webinar Metrics Generation B2B Thought Leadership 120

markempa

JUNE 7, 2005

MarketingSherpa published a great case study that explains how landing page design impacts lead generation results. BTW – every page is a landing page to search engines) The case study features, Ken Kornbluth, President MarketingPilot who says, "…People are really calling from our landing pages.

Landing Pages 120

Landing Pages Lead Generation Lead Scoring Lead Ranking 120

markempa

FEBRUARY 1, 2006

This new case study by MarketingSherpa demonstrates the practical application of the halo effect. This new case study by MarketingSherpa demonstrates the practical application of the halo effect. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Generation Leads Lead 120

markempa

AUGUST 10, 2005

They studied almost 200 business decision makers with the intention of understanding what it is like to be a buyer of your services. They studied almost 200 business decision makers with the intention of understanding what it is like to be a buyer of your services. Ive read both of them and they are terrific. Do you sell services?

Lead Generation 120

Lead Generation Work Management Marketing Management Marketing Report 120

markempa

MAY 23, 2005

A new study that was covered in BtoB Magazine showed that CMOs who are effective at measuring their marketing performance are more empowered. So after I read this study, Im left wondering. A new study that was covered in BtoB Magazine showed that CMOs who are effective at measuring their marketing performance are more empowered.

CMO 120

CMO Lead Generation Marketing Budget BtoB 120

markempa

APRIL 18, 2005

A recent study found that sales people who came to be regarded as trusted advisors are 69% more likely to come away with a sale. A study by Satoshi Kanazawa, an evolutionary psychologist at the London School of Economics, reports that recognition benefits go back to hunter gatherer societies of more than 10,000 years ago.

Lead Generation 120

Lead Generation Generation Lead Scoring Lead Ranking 120

markempa

MAY 24, 2005

KnowledgeStorm and The Artemis Group just completed a benchmarking study of best practices for pursuing online leads (registration required). KnowledgeStorm and The Artemis Group just completed a benchmarking study of best practices for pursuing online leads (registration required).

Lead Generation 120

Lead Generation Sales Qualified Leads B2B Sales Marketing Analytics Tools 120

markempa

JUNE 7, 2005

There are just a select few thought leaders in every industry and field of study. There are just a select few thought leaders in every industry and field of study. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 These so called thought leaders are just trying to edify themselves.

B2B Thought Leadership 120

B2B Thought Leadership Thought Leadership Lead Generation Generation 120

markempa

MAY 28, 2005

Numerous studies show that companies (with complex sales) dont see increased revenue from getting their sales people more appointments. Numerous studies show that companies (with complex sales) dont see increased revenue from getting their sales people more appointments. In some cases, it will negatively impact revenue.

Lead Generation 120

Lead Generation Creativity Lead Scoring Lead Ranking 120

Online Marketing Institute

NOVEMBER 8, 2010

The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns. The Supply Chain Expert Community launched in August 2009 and is home to 3,620 members and counting.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

markempa

MARCH 2, 2007

« On giving away ideas | Main | Webcast: How to Precisely Define a "Lead" Before Marketing Begins » Going beyond the sales lead Ultimately, the purpose of B2B marketing is to help the sales team sell. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 as a joint team.

Lead Generation 120

Lead Generation B2B Sales Sales Leads Sales Qualified Leads 120

markempa

MAY 18, 2005

According to studies, the single biggest issue for contemporary business-to-business marketers is effective lead generation. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Why did I write the book?

Lead Generation 120

Lead Generation B2B Sales Lead Scoring Lead Ranking 120

markempa

AUGUST 1, 2006

According to studies, the single biggest challenge for contemporary B2B marketers is effective lead generation. Studies show that almost all efforts are wasted because sales doesnt follow up or they get lost or discarded. According to studies, the single biggest challenge for contemporary B2B marketers is effective lead generation.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

markempa

JANUARY 18, 2005

« Caution Sales: Hot Leads may burn you | Main | 10 things marketers will focus on in 2005 » Disciplined Lead Qualification improves sales performance Recent studies show that sales people want selling time more than sales leads. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Qualification 120

Lead Qualification Lead Generation Sales Qualified Leads B2B Sales 120

Online Marketing Institute

NOVEMBER 4, 2010

The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns. The Supply Chain Expert Community launched in August 2009 and is home to 3,620 members and counting.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Online Marketing Institute

NOVEMBER 2, 2010

In a study of social media use conducted by Business.com last year, it was revealed that North American B2B companies are more likely to be using social media tools when compared to B2C companies. Why are so many B2B marketers using social media, though? A challenge for all marketers! Interesting.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40