Remove sales

Customer Experience Matrix

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Insights from Eloqua's IPO Registration Statement

Customer Experience Matrix

Revenue increased roughly $10 million per year from 2006 through 2010, which is nothing to sneeze at although the higher base meant the percentage rate slumped significantly in 2009 and 2010, to about 25%. The industry as a whole was almost certainly grew faster than 25% in 2009 and Raab Associates estimates it doubled in 2010.

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Marketing Automation System Trends: What We Found in the Raab Guide

Customer Experience Matrix

Summary: Social media and access for sales people were the two big trends among demand generation vendors last year. Sales access. But in contrast to social media applications, the sales access modules were remarkably similar. These features also tie into both social media and sales access modules. So much for 2009.

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More on Marketo Financials: Despite Past Losses, Prospects Are Bright

Customer Experience Matrix

million for 2009 and "triple that" ($13.5 Data I've collected over the years shows that Marketo had about 120 clients at the start of 2009, 325 at the start of 2010, and should end 2010 with about 800. My records suggest that the headcount at the start of the 2009 was around 35, so the average headcount for that year was about 52.

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B2B Email Benchmarks: Answers Vary Widely

Customer Experience Matrix

I found five relevant studies dating back to 2009. Taking the oldest first: Silverpop International Email Marketing Benchmark Study, 2009 This one doesn’t break out results by mailer type, so it’s probably dominated by business-to- consumer marketers. market, but the 2009 Silverpop study showed similar figures for both.

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Hard Data to Justify Your Marketing Automation Investment

Customer Experience Matrix

150% MQLs to Sales Accepted Leads (SALs) nearly 75% 58% 29% SALs to Sales Qualified Leads (SQLs) nearly 61% 49% 24% SQLs to Closed Business 31% 23% 35% Incidentally, SiriusDecisions reported newer but very similar figures in the recent Neolane-sponsored Webinar 'Making the Business Case for Marketing Automation'. 51% win rates 55.6%

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Salesforce.com Announces Site.com Web Site Management: Will Marketing Automation Features Follow?

Customer Experience Matrix

Here’s a piece from 2009.) Web site management vendor SDL purchased Alterian last November and sales enablement vendor CallidusCloud bought LeadFormix in January. But Salesforce.com VP of Product Management Anshu Sharma did post a detailed explanation of the rationale on a Salesforce.com blog. Some of that gobbling has already begun.

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2010 Will Bring New Features to Demand Generation Systems

Customer Experience Matrix

2009 was a year of tremendous growth for demand generation systems (a.k.a. Continued sales growth, for sure: that’s easy enough when you’re starting with a small base. What I don’t know is how quickly this will happen or whether the sales access tools will be the connection point. business-to-business marketing automation.