The Effective Marketer

JUNE 21, 2009

He is also able to bring ideas implemented by Fortune 500 companies down to the level of small businesses, which is the best way to get actionable items that you can implement in your own business. David Reply Because You Can’t Beat Free Marketing Training « The Effective Marketer says: June 23, 2009 at 9:19 pm [.]

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

Convince & Convert

AUGUST 2, 2010

Despite Facebook’s apparent addiction to public relations missteps and half-baked schemes, they still keep chugging along, taking over the world one “like&# button at a time. Many businesses are past the point of asking the “should we be on Facebook&# question. My session is on October 12.

Facebook 122

Facebook Paid Search Agency Webinar Metrics Advertising Agencies 122

markempa

JANUARY 23, 2006

« Improve your online sales lead tracking | Main | The Lead Generation Advantage for Small Businesses » Marketing Spend Shifting to Below-the-line This article is a little hard to read if you arent up on buzzwords. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Budget Management Spending B2B Marketing 120

markempa

JUNE 7, 2005

Debbie Weil’s points out that Small and Midsize companies have a competitive advantage to attract customers via blogging. Debbie Weil’s points out that Small and Midsize companies have a competitive advantage to attract customers via blogging. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Paid Search Agency Companies B2B Thought Leadership 120

markempa

MARCH 30, 2005

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Word of Mouth 120

Word of Mouth Lead Generation WOM B to B 120

Convince & Convert

MAY 12, 2010

Last night while reading the story, it occurred to me that many small business decision-makers are like Sam- saying no to social media, without even being sure why. For small business, the costs of social involvement are dwafted by the potential benefit, yet the psychology of stubbornness remains. All rights reserved.

Paid Search Agency 121

Paid Search Agency Advertising Agencies CAN-SPAM PR 121

Convince & Convert

JULY 26, 2010

Way back in the early days of PitchEngine (like 2009), people thought we were crazy to offer our social media news release service for free. Let’s say you’re a small business owner who wants your brand to appear in Google when someone searches for your product or service in your area. How Does This Help You?

Social Media 115

Social Media SEO Marketing Websites PR 115

Convince & Convert

MARCH 4, 2010

If you're blogging for community, I'd also pay close attention to the Content, that it's targeting the right communities and audiences for the business. If you're going after local small businesses, your content should reflect that, as should your participation within those communities. Jury's still out.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Convince & Convert

MARCH 25, 2010

Great for small businesses. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

JUNE 24, 2010

Oh yeah, my husband used to work for Tony Robbins and he's a hypnotist and business coach for small businesses and professionals. Just hit the reply button 9 times out of 10 and you'll have it made. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 122

Social Media Paid Content Media Webinar Metrics 122

Convince & Convert

MARCH 3, 2010

Forrester Research shows that from 2009-2014, U.S. link] jaybaer If there were thousands of blogs, Webinars, books, etc. I have structured the agency so that it is an advertising and SM marketing agency for small businesses as advertising is still alive and well and we need to incorp those efforts into the SM.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

FEBRUARY 23, 2010

robertbacal There's an important issue that small business should know about, that affects Social Media use for business and that is that there will be constant attrition of followers, at least for something like Twitter. Very few of these people are sending tweets or writing my FB wall. All rights reserved.

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Convince & Convert

JULY 15, 2010

In small businesses or one man bands it's easier to get an overview of who's responsible for what. When it comes to creating a social media strategy , there is one, often overlooked piece of the puzzle that falls through the cracks. The who is doing what piece of the puzzle. All rights reserved.

Social Media 141

Social Media Paid Content Media Act-On 141

Convince & Convert

AUGUST 10, 2010

JB : Will these tools ever truly benefit the small business? RK : Small business usage really requires filtering out noise, and we’re making a lot of progress on that. We have a lot of small business customers due to our price-point (note: as low as $9.99/month), What’s going to happen next?

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

Convince & Convert

SEPTEMBER 21, 2010

In the end, a small business can use a blog as their website, and manage it on their own…and they can discipline themselves to use other tools like Facebook and Twitter without ‘wasting time’…and have a much better ROI. So, that is not a cost that should only be associated with the social media project.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. Great leveler for small businesses and a competitive advantage if they execute well.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

JUNE 22, 2010

Ultimately, I also feel it will still be 10% or less of a company's overall 'integrated strategy' Social media is a terrific tool for small businesses (like myself) that are devoid of a sales or marketing dept as long as we make the time daily to engage. And trust me, I'll be tracking the results.

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Convince & Convert

MAY 26, 2010

There is a lot of information out there and small businesses owners do not always have the time and in some cases the resources to hire an agency or consultant so they rely upon what people are saying and follow that. If someone is using them as the strategy what will happen when they are not the dominate force? All rights reserved.

Social Media 135

Social Media Media Paid Search Agency Video Marketing 135

Convince & Convert

SEPTEMBER 20, 2010

My clients are not small businesses so I can't speak to engagement there although I can see it as effective, but from the celebrity side and the consumer brand side, sometimes no to little engagement can work. So, while I agree most brands must interact, it is not necessary that ALL brands interact. Our lists were similar.

Social Media 160

Social Media Media Stats Statistics 160

Convince & Convert

SEPTEMBER 21, 2010

Because I find that's a typical question for the small biz looking to get started. Neither were strong enough for the caliber projects I was working on but for a small business it's a good compromise. Neither were strong enough for the caliber projects I was working on but for a small business it's a good compromise.

Social Media 157

Social Media Media Paid Content Work Management 157

markempa

JUNE 7, 2005

Read More] Tracked on March 30, 2005 at 02:45 AM » Lots of ways to get leads from The Blue Wire: Small Business Startup Went to the mall today to pick up a wedding gift for my brother who will be married later in April. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Marketing Budget B2B Sales Generation 120

Convince & Convert

MAY 19, 2010

is Crucial to your Content Marketing Strategy May 19th, 2010 |Written By: russhenneberry | View Comments Tweet Guest post from Russ Henneberry , who writes, speaks and executes on content marketing plans for small businesses. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 139

Social Media Media Webinar Metrics Marketing & Strategy 139

Convince & Convert

AUGUST 26, 2010

One keyword and up to 500 posts (Twitter or Facebook mentions) per month is free, making it a potential zero cost solution for very small businesses. Pricing is quite reasonable for RowFeeder. Beyond that, pricing increases based on number of keywords and posts in $5 increments. All rights reserved.

Social Media 120

Social Media Media Webinar Metrics Work Management 120

Convince & Convert

SEPTEMBER 1, 2010

– Small Business Blog from Microsoft – Site Home – TechNet Blogs [.] [link] bagarner Ahh – I see your point. Well stated. link] Marjorie Clayman Yep…I’m sure you do [link] Is the media or the message getting in your way? factors to consider: the message and the medium itself. All rights reserved.

Social Media 121

Social Media Media Paid Search Agency Advertising Agencies 121

Convince & Convert

MARCH 18, 2010

Reading them through, I really wish we could have done a series of Webinars, because the content is simply outstanding. For most small business owners, basic seo and search marketing strategies are still byond them – yet, given some basic concepts – see [link]. Think of it this way. All rights reserved.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

MARCH 9, 2010

Where twitter might be good for designers, facebook is perhaps better for small businesses. link] [link] HMA Public Relations RT @jaybaer: Are You Taking Social Media Shortcuts? But I think that we must understand that all social media sites do not work for every industry. All rights reserved.

Social Media 135

Social Media Media Webinar Metrics Marketing & Strategy 135

Convince & Convert

SEPTEMBER 15, 2010

For what it’s worth (and only a mini-shameless plug here but totally on topic I think) we have a process for this that we use with small business owners called True Story Mining. You can check out our approach at: [link] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im Jay Baer.

Social Media 165

Social Media Media Webinar Metrics Paid Search Agency 165

SnapApp

APRIL 25, 2018

In terms of events, I've seen a shift towards webinars and digital summits, which often take a lot less preparation than a live event or conference, with the potential to reach a far broader audience and collect more leads. . Her current title is VP of Product Marketing at Bizible , and she’s been in marketing since 2009.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

In terms of events, I’ve seen a shift towards webinars and digital summits, which often take a lot less preparation than a live event or conference, with the potential to reach a far broader audience and collect more leads. Her current title is VP of Product Marketing at Bizible , and she’s been in marketing since 2009.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Convince & Convert

JUNE 8, 2010

I work with small businesses and their first thoughts on listening is what are people saying about us. I work with small businesses and their first thoughts on listening is what are people saying about us. While this is important, they forget that the listening is also opportunity for led gen. All rights reserved.

Social Media 129

Social Media Paid Content Media Paid Search Agency 129

Convince & Convert

AUGUST 3, 2010

The trick with websites is the never-ending need to feed the monster, through search optimization, public relations, banner ads, skywriting, or whatever other means you’ve devised to let people know that your site is out there and worthy of attention. Make that, Section-8 housing for your small business.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

The trick with websites is the never-ending need to feed the monster, through search optimization, public relations, banner ads, skywriting, or whatever other means you’ve devised to let people know that your site is out there and worthy of attention. Make that, Section-8 housing for your small business.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

SEPTEMBER 20, 2010

Relevant experience always matters, as does specific industry knowledge, followed by creativity, a sense of a “safe choice” based on an agency’s reputation within the PR industry and, of course, actual public relations skill. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 116

Social Media Paid Search Agency Media Advertising Agencies 116

Convince & Convert

SEPTEMBER 2, 2010

Especially the small businesses. link] jaybaer Your real life is more interesting than your business life in 95% of the cases. The fact that you’re in public relations? The fact that you’re in public relations, but grow prize winning roses? That’s why social media is so powerful.

Social Media 155

Social Media Media Webinar Metrics Marketing & Strategy 155

Online Marketing Institute

MARCH 13, 2011

Whether they come from form fills, landing pages, rss subscriptions, webinar registrations or downloads, these are now regarded as some of the most qualified and actionable kinds of leads that can be generated. But these are business visitors who have committed enough to give you their contact details and are ready to speak to you.

Sales Qualified Leads 40

Sales Qualified Leads ReadyContacts High Quality Lead netFactor 40

Webbiquity

JUNE 6, 2011

“Twitter isn’t just changing how we communicate — it is changing how we innovate…It’s revolutionary because it brings 21st Century DNA roaring raucously to life”, stated Umair Haque ( @umairh ) Director of the Havas Media Lab and author of The New Capitalist Manifesto: Building a Disruptively Better Business.

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100

Convince & Convert

APRIL 7, 2010

Here’s my very favorite tweet about that subject: from @seancuthbertson And another good one from @karimacatherine I’m a big believer that small business should constantly be monitoring Twitter (and now Foursquare and Gowalla). Clearly, Foursquare has absolutely no value to a business owner.

Analysis 152

Analysis Social Media Work Management Mobile Marketing 152