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Unbounce Acquires U.S.-based Marketing Analytics Platform, LeadsRx

LeadsRX

Founded in 2015 in Portland, Oregon, LeadsRx helps marketers understand the value of each customer touchpoint across digital, radio, TV, podcasts, streaming services, and other advertising channels, allowing them to better optimize their conversion paths, ad spend and ROI.

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Neolane Interaction Tightly Integrates Real-Time and Outbound Marketing Campaigns

Customer Experience Matrix

As I mentioned last week , there haven’t been many new B2C marketing automation products in recent years. New developments have come from established vendors who are steadily expanding their products. One of its offerings, originally launched in 2009, is its real-time interaction manager, Neolane Interaction.

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SiteCore Migrates from Web Content Management to Cross-Channel Customer Engagement

Customer Experience Matrix

In other words, SiteCore has been steadily executing on the strategy they described in 2009. If there has been a change, it’s recognition that the company can’t build everything itself: hence the partnerships and app center, which use other developers’ products to extend SiteCore to other channels. Maybe that’s a good compromise.

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What are the Best Career Paths for Marketers with the CMO Position Under Threat?

Martech Advisor

70% of Fortune 500 companies have a CMO, down from 74% in 2009, according to executive search firm, Spencer Stuart. Traditionally, the CMO was responsible for market research, product feasibility, advertising, and brand management. Several big names such as Johnson & Johnson, Uber, Lyft, Beam Suntory, Taco Bell, Hyatt Hotels, etc.

CMO 46
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10 Mind-blowing Guerilla Marketing Examples to Drive Your Sales

Outgrow

The primary objective of every business is to promote its product or service and earn the maximum possible return. Event Ambush guerilla marketing refers to promoting a product or service at a pre-decided event. This form of marketing allows the public to interact with your brand or product. Event Ambush.

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14 Pro Tips for Running a Successful Business

Hubspot

We're losing more than we're gaining for the first time since those statistics have been tracked, and the crossover coincided with the recession of 2007-2009. Census Bureau, the overall number of business applications began to recover in late 2009 and has been trending up for the past ten years. Source: Capterra. According to the U.S.

Tips 101
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The best pharma event management companies in 2023

SpotMe Blog

They also own or have access to the latest event tech, staging, and production equipment, saving you time and money. Get our comprehensive list of event production companies. See if they have expertise in the specific type of event you want to organize like a product launch, advisory board meeting, or sales training.