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Generating More “Educated Leads” on a Small Budget

Industrial Marketing Today

To find answers to that question, I went to HubSpot’s Lead Generation Marketing Hub and I found an incredible video featuring Holly Allison , vice president of marketing at Vico Software , a successful Boston-area startup that provides construction software to engineers and contractors. Copyright © 2010 Tiecas, Inc. Resources

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Successful Industrial Websites Require Part DiY and Part.

Industrial Marketing Today

Success story #2: Developer of software suite for the upstream oil & gas industry The client’s old corporate website was designed by us to put a sharper focus on their target audience of reservoir and production engineers, operations personnel and upper management in oil and gas production companies. Copyright © 2010 Tiecas, Inc.

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Don't Count on Marketing Automation to Solve All Your Lead.

Industrial Marketing Today

That is unfortunate because Marketing Automation software is a very useful tool and in my opinion, a necessity these days. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. However, B2B and/or industrial marketers must learn to use it correctly in order to harness its true power.

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Variety of Content is the Key in the Early Stages of the.

Industrial Marketing Today

This is where marketing automation software can be a big help. Social media among IT and business buyers of technology rose 50% over last year and finally pushed to majority status; 55% said they use social media as part of the technology buying process in 2009 versus just 37% in 2008. Not every action needs to be scored. Resources

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Building a ROMI Calculator

Online Marketing Institute

About Automation Toolbox Automation Consulting Privacy Policy Blog Glossary Resources Contact Calculator Login close Client Login coming soon. You can follow any responses to this entry through the RSS 2.0 Gossamar is proudly powered by WordPress Entries (RSS) and Comments (RSS). Canada License. 105 queries.

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Industrial and B2B Customer Engagement Simplified

Industrial Marketing Today

For example, at Sopheon , a software provider, measures qualified leads by their source, their region, volume per region, the speed of aging, movement through the sales cycle and other metrics. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Copyright © 2010 Tiecas, Inc.

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Content Creation Made Easy

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Creation Made Easy by Achinta Mitra on August 24, 2009 in Content Marketing , Industrial Marketing Blog Are you struggling with creating content? For example, no software in the world can flag the error between their and there. All Rights Reserved.

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